Category: Free Trial Email Examples

 

Looking for inspiration for your free trial email campaign? Improve your emails with these handpicked free trial email examples by the best marketers. Learn from their email templates and grow your business!

Why use a free trial email sequence?

A free trial is used to give customers the opportunity to try out the product before purchasing. The free trial model is mostly used by software (saas) businesses and usually ranges from 7-30 days. The simpler the product is, the shorter the free trial usually is.

The goal of the free trial email sequence is to get the user to use the product and purchase. A big part of this is getting the free trial user to purchase, is getting them to the “AHA” moment where they realise the added value of the product. That’s why most businesses focus on their most important features during the free trial email sequence. This encourages user adoption of their product and increases the chance of the sale. Check out some cool examples below!

0 Netflix - Free Trial Email Sequence

Netflix - Free Trial Email Sequence

Netflix is an American entertainment company, offering streaming video on demand. In this Free trial email sequence, potential members get a free trial for Netflix. The follow up emails inform the potential member of all the possibilities and emphasize how much choice there is. At the end of the email sequence a ...

1 Wistia - Free trial & Onboarding email sequence

Wistia - Free trial & Onboarding email sequence

Wistia provides professional video marketing and other marketing tools, in order to better reach and understand your (potential) customers. Wistia used this Free trial & onboarding email sequence to promote their “Wistia pro plan”. This email sequence opens with an optin page, where you can sign in for their ...

0 Neil Patel - Growth Hacking Summit - Virtual Summit Email Sequence

Neil Patel - Growth Hacking Summit - Virtual Summit Email Sequence

Neil Patel from Neilpatel.com used this Virtual Summit email sequence to promote his Marketing Course called “Growth Hacking Summit” in October 2016. Neil Patel starts off by generating leads for his virtual summit by offering a free access pass. After you optin, he invites you to the ‘insider club’ in which he ...

0 Evernote - Free Trial Email Sequence

Evernote - Free Trial Email Sequence

Evernote is a digital workspace designed for taking notes, organizing them and archiving everything. They used this Free trial email sequence to introduce Evernote and its features. This email sequence opens with an optin page where you can download Evernote. Followed by a set of emails where they walk you step by ...

0 Zapier - Free Trial Email Sequence

Zapier - Free Trial Email Sequence

Zapier provides a cloud-based integration platform to help you connect all your web apps and systems to each other. They used this Free trial email sequence to promote their various Zapier plans. This email sequence opens with a homepage where you can sign in for free. Followed by a set of more personalized emails. ...

0 SumoMe - Free Trial Email Sequence for List Builder Feature

SumoMe - Free Trial Email Sequence for List Builder Feature

SumoMe offers software products for advertisers to automate your site growth. They offer tools that help to increase your traffic and eventually get more customers. SumoMe used this free trial email sequence to promote the feature: List Builder. SumoMe opens with an optin page where you can subscribe for a free ...

0 Dropbox - Free Trial Onboarding Email Sequence

Dropbox - Free Trial Onboarding Email Sequence

Dropbox offers a software product where you can store, synchronize and share files online with public access. This free trial onboarding email sequence is used to persuade people to subscribe for Dropbox pro. Dropbox opens with an invitation where you can subscribe for the free version of Dropbox. Followed by some ...

0 Linkedin Learning - Free Trial Email Sequence

Linkedin Learning - Free Trial Email Sequence

Linkedin is an online social network, targeting the business sector. They offer companies the chance to advertise on their platform. They use this free trial email sequence to get new members for their Linkedin Learning platform. They open with an optin page for a free trial of the Linkedin Learning platform. The ...

0 Active Campaign - Free Trial Email Sequence

Active Campaign - Free Trial Email Sequence

Active Campaign is an email service provider that offers email marketing automation for marketers to improve your sales. Active Campaign used this free trial email sequence to get potential customers to upgrade to one of their software plans. After welcoming new subscribers to the free trial, they start sending ...