Category: Lead Magnet Email Examples

Looking for inspiration for your lead magnet email campaign? Improve your emails with these handpicked lead magnet email examples by the best marketers. Learn from their email templates and grow your business!

What is a lead magnet?

A lead magnet is a free piece of content that you give away to your visitors in order to capture their email address. This way you can build your email list faster than with just a newsletter subscription. Examples of lead magnets are free ebooks, free courses, free whitepapers, webinars, a free book chapter, free checklists and so forth. They are usually offered as a content upgrade for blogposts, so that the visitor can learn more about the subject and you will become an authority in their mind.

Why use a lead magnet email campaign?

After subscribing to your email list, the new subscriber needs to be persuaded to take the next step in your funnel. This could be a more intensive free piece of content (first an ebook, then a webinar for example) or a product sale. Use a lead magnet email campaign to convince the new subscriber to convert.

0 Mens Health - 21 Day MetaShred - Free Course Email Sequence

Mens Health - 21 Day MetaShred - Free Course Email Sequence

BJ Gadour from Mens Health used this Free Course email sequence as product launch for their newest fitness program: MetaShred Extreme. He shared new workout routines and encouraged potential members to start his new fitness program. Read more about Mens Health here: www.menshealth.com ...

0 Linkedin - Marketing Solutions - Sales Follow Up Email Sequence

Linkedin - Marketing Solutions - Sales Follow Up Email Sequence

Linkedin is an online social network, targeting the business sector. They offer companies the chance to advertise on their platform. They use this Sales follow up email sequence to promote and sell their software product toolset: Linkedin Marketing Solutions. They open with an optin page to buy their toolset ...