Connectio.io by Wilco de Kreij is a software product for advertisers that connects to facebook and your email software to add extra functionalities and increase your advertising ROI. Wilco used this product launch email sequence to launch his new product ConnectRetarget.
He uses Jeff Walkers product launch formula where he opens with a 3 part video serie to get people excited for the product. After that he uses scarcity and urgency in his product launch by using a deadline on which the cart closes.
