Category: Free Trial Email Examples

 

Looking for inspiration for your free trial email campaign? Improve your emails with these handpicked free trial email examples by the best marketers. Learn from their email templates and grow your business!

Why use a free trial email sequence?

A free trial is used to give customers the opportunity to try out the product before purchasing. The free trial model is mostly used by software (saas) businesses and usually ranges from 7-30 days. The simpler the product is, the shorter the free trial usually is.

The goal of the free trial email sequence is to get the user to use the product and purchase. A big part of this is getting the free trial user to purchase, is getting them to the “AHA” moment where they realise the added value of the product. That’s why most businesses focus on their most important features during the free trial email sequence. This encourages user adoption of their product and increases the chance of the sale. Check out some cool examples below!

4 ConvertKit - Onboarding Email Sequence

ConvertKit - Onboarding Email Sequence

Rather than try to build every feature possible, ConvertKit focuses on being the best at email marketing and then building great integrations with e-commerce, landing page, and membership site providers. In this onboarding process, ConvertKit is showing and teaching you how to set up your ConvertKit account, ...

7 Unbounce - Free Trial Email Sequence

Unbounce - Free Trial Email Sequence

Unbounce is a conversion optimization software company, offering A/b and multivariate testing tools for websites. In this Free trial email sequence, Unbounce has clearly defined the onboarding steps to the "aha moment". They even show you the steps in the email. But as you can see, we never got passed the ...

3 Netflix - Free Trial Email Sequence

Netflix - Free Trial Email Sequence

Netflix is an American entertainment company, offering streaming video on demand. In this Free trial email sequence, potential members get a free trial for Netflix. The follow up emails inform the potential member of all the possibilities and emphasize how much choice there is. At the end of the email sequence a ...

1 Optimizely - Free Trial Email Sequence

Optimizely - Free Trial Email Sequence

Optimizely is a conversion optimization software company, offering A/b and multivariate testing tools for websites. In this Free trial email sequence, Optimizely subscribers get reminded to install the snippet on their website (and they even send another person in the company a reminder email). They mix the ...

8 Buzzstream - Free Trial Email Sequence

Buzzstream - Free Trial Email Sequence

BuzzStream helps brands en agencies to build the relationships with influencers they need to get that attention, drive word-of-mouth traffic, improve search performance, and increase awareness. This free trial sequence teaches new subscribers how to make your BuzzStream trial more successful. At the end of the ...