Category: Free Trial Email Examples

 

Looking for inspiration for your free trial email campaign? Improve your emails with these handpicked free trial email examples by the best marketers. Learn from their email templates and grow your business!

Why use a free trial email sequence?

A free trial is used to give customers the opportunity to try out the product before purchasing. The free trial model is mostly used by software (saas) businesses and usually ranges from 7-30 days. The simpler the product is, the shorter the free trial usually is.

The goal of the free trial email sequence is to get the user to use the product and purchase. A big part of this is getting the free trial user to purchase, is getting them to the “AHA” moment where they realise the added value of the product. That’s why most businesses focus on their most important features during the free trial email sequence. This encourages user adoption of their product and increases the chance of the sale. Check out some cool examples below!

2 Squarespace – Free Trial Email Sequence

Squarespace – Free Trial Email Sequence

Squarespace is a software as a service based website builder which makes it easy to build & launch websites. It's an all-in-one solution including possibilities for blogging, hosting, selling products, domain names and much more. After registering for the Squarespace free trial, they send 4 onboarding emails to ...

1 Unbounce – Free Trial Email Sequence

Unbounce – Free Trial Email Sequence

Unbounce is a conversion optimization software company, offering A/b and multivariate testing tools for websites. In this Free trial email sequence, Unbounce has clearly defined the onboarding steps to the "aha moment". They even show you the steps in the email. But as you can see, we never got passed the ...

1 Slack – Onboarding Email Sequence

Slack – Onboarding Email Sequence

Slack is a cloud-based communication- and collaboration tool. They make it easier for teams to work together and are wildly popular amongst businesses around the world. In this onboarding process, Slack brings new subscribers through a series of onboarding steps in their browser, followed by a series of emails. ...

0 Optimizely – Free Trial Email Sequence

Optimizely – Free Trial Email Sequence

Optimizely is a conversion optimization software company, offering A/b and multivariate testing tools for websites. In this Free trial email sequence, Optimizely subscribers get reminded to install the snippet on their website (and they even send another person in the company a reminder email). They mix the ...

0 Netflix – Free Trial Email Sequence

Netflix – Free Trial Email Sequence

Netflix is an American entertainment company, offering streaming video on demand. In this Free trial email sequence, potential members get a free trial for Netflix. The follow up emails inform the potential member of all the possibilities and emphasize how much choice there is. At the end of the email sequence a ...

2 Wistia – Free trial & Onboarding email sequence

Wistia – Free trial & Onboarding email sequence

Wistia provides professional video marketing and other marketing tools, in order to better reach and understand your (potential) customers. Wistia used this Free trial & onboarding email sequence to promote their “Wistia pro plan”. This email sequence opens with an optin page, where you can sign in for their ...

0 Evernote – Free Trial Email Sequence

Evernote – Free Trial Email Sequence

Evernote is a digital workspace designed for taking notes, organizing them and archiving everything. They used this Free trial email sequence to introduce Evernote and its features. This email sequence opens with an optin page where you can download Evernote. Followed by a set of emails where they walk you step by ...

0 Zapier – Free Trial Email Sequence

Zapier – Free Trial Email Sequence

Zapier provides a cloud-based integration platform to help you connect all your web apps and systems to each other. They used this Free trial email sequence to promote their various Zapier plans. This email sequence opens with a homepage where you can sign in for free. Followed by a set of more personalized emails. ...