Category: Free Trial Email Examples


Looking for inspiration for your free trial email campaign? Improve your emails with these handpicked free trial email examples by the best marketers. Learn from their email templates and grow your business!

Why use a free trial email sequence?

A free trial is used to give customers the opportunity to try out the product before purchasing. The free trial model is mostly used by software (saas) businesses and usually ranges from 7-30 days. The simpler the product is, the shorter the free trial usually is.

The goal of the free trial email sequence is to get the user to use the product and purchase. A big part of this is getting the free trial user to purchase, is getting them to the “AHA” moment where they realise the added value of the product. That’s why most businesses focus on their most important features during the free trial email sequence. This encourages user adoption of their product and increases the chance of the sale. Check out some cool examples below!

4 Hubspot - Live Event Email Sequence

Hubspot - Live Event Email Sequence

HubSpot is an inbound marketing software company. They use events to engage their target audience and generate leads for their business. In this live event email sequence, HubSpot is informing you about the live-event "Grow with Hubspot", that is going to be held in Amsterdam. More information about ...

5 Leadpages - Free Trial Onboarding Email Sequence

Leadpages - Free Trial Onboarding Email Sequence

Leadpages is one of the most popular landingpage builders in the world. It is being used by the top marketers in every niche to produce high converting landingpages quickly. Leadpages used this email sequence to onboard free trial users onto their platform. Want to learn more about Leadpages? Check ...

5 Acuity Scheduling - Trial sequence

Acuity Scheduling - Trial sequence

Looking for ways to make your email sequence more fun & personal? Check out how Acuity Scheduling uses Gifs and humor in this sequence combined with some other cool video's. More information:

8 Marketing Results Agency - Free Course Email Sequence

Marketing Results Agency - Free Course Email Sequence

If you are a marketing agency this is a great example for you. The Australian agency "Marketing Results" offers a free video course on how to "Double your leads in 30 days" to engage new subscribers for their services. At the end they offer a Free growth session as a second lead magnet to get their contacts to the ...