Category: Onboarding email examples

Looking for inspiration for your onboarding email campaign? Improve your emails with these handpicked onboarding email examples by the best marketers. Learn from their email templates and grow your business!

What is onboarding exactly?

Onboarding is the process of getting a customer to use a newly purchased product. Onboarding is mostly used by software (saas) businesses to decrease churn (customers cancelling a subscription) which is a key metric for Saas businesses.

Why use a onboarding email sequence?

An onboarding email sequence is used to give new paying customers the best possible experience right after purchasing a product. The goal is the get the new customer familiar with the product quickly and help them get the best results (so that they will stay a paying customer). It is important to get the customers to realise the value of the product. Once they do, this is called the “AHA” moment. Most onboarding email sequences focus on getting the customer towards the “AHA” moment.

An onboarding email sequence can contain emails that describe the core features and help customers install and use them. These are usually the same for all new customers. However, many businesses also send triggered emails based on user actions. For example, if a user uploads a video on Vimeo.com the user will receive a notification once the new video is available online. This gets the customer to continue on their video marketing journey and makes sure Vimeo stays top of mind with the customer. Check out some cool examples below.

8 Buzzstream - Free Trial Email Sequence

Buzzstream - Free Trial Email Sequence

BuzzStream helps brands en agencies to build the relationships with influencers they need to get that attention, drive word-of-mouth traffic, improve search performance, and increase awareness. This free trial sequence teaches new subscribers how to make your BuzzStream trial more successful. At the end of the ...

6 Slack - Onboarding Email Sequence

Slack - Onboarding Email Sequence

Slack is a cloud-based communication- and collaboration tool. They make it easier for teams to work together and are wildly popular amongst businesses around the world. In this onboarding process, Slack brings new subscribers through a series of onboarding steps in their browser, followed by a series of emails. ...

8 Pinterest for business - Onboarding Email Sequence

Pinterest for business - Onboarding Email Sequence

Pinterest is where people use images to discover new ideas and find inspiration to do the things they love! Follow other people or boards with the same interests. Now you can create awareness with your own business on Pinterest, to inspire your brand or your products and how to use them. This onboarding sequence ...

8 Squarespace - Free Trial Email Sequence

Squarespace - Free Trial Email Sequence

Squarespace is a software as a service based website builder which makes it easy to build & launch websites. It's an all-in-one solution including possibilities for blogging, hosting, selling products, domain names and much more. After registering for the Squarespace free trial, they send 4 onboarding emails to ...

1 Twitter for Business - Twitter Ads Email Sequence

Twitter for Business - Twitter Ads Email Sequence

Twitter is an online news and social platform where users can post and react to short messages called ‘tweets’. Almost everyone knows Twitter, so we will just leave it at that ;). Twitter used this email sequence to try to get business users to start advertising with Twitter Ads.   ...