Category: Onboarding email examples

Looking for inspiration for your onboarding email campaign? Improve your emails with these handpicked onboarding email examples by the best marketers. Learn from their email templates and grow your business!

What is onboarding exactly?

Onboarding is the process of getting a customer to use a newly purchased product. Onboarding is mostly used by software (saas) businesses to decrease churn (customers cancelling a subscription) which is a key metric for Saas businesses.

Why use a onboarding email sequence?

An onboarding email sequence is used to give new paying customers the best possible experience right after purchasing a product. The goal is the get the new customer familiar with the product quickly and help them get the best results (so that they will stay a paying customer). It is important to get the customers to realise the value of the product. Once they do, this is called the “AHA” moment. Most onboarding email sequences focus on getting the customer towards the “AHA” moment.

An onboarding email sequence can contain emails that describe the core features and help customers install and use them. These are usually the same for all new customers. However, many businesses also send triggered emails based on user actions. For example, if a user uploads a video on Vimeo.com the user will receive a notification once the new video is available online. This gets the customer to continue on their video marketing journey and makes sure Vimeo stays top of mind with the customer. Check out some cool examples below.

1 SumoMe - Free Trial Email Sequence for List Builder Feature

SumoMe - Free Trial Email Sequence for List Builder Feature

SumoMe offers software products for advertisers to automate your site growth. They offer tools that help to increase your traffic and eventually get more customers. SumoMe used this free trial email sequence to promote the feature: List Builder. SumoMe opens with an optin page where you can subscribe for a free ...

0 Hubspot - Hubspot CRM - Free Software Onboarding Email Sequence

Hubspot - Hubspot CRM - Free Software Onboarding Email Sequence

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Hubspot used this Free software onboarding email sequence to inform new subscribers about the benefits and possibilities of Hubspot CRM. Hubspot designed a FB ad that leads you to an optin ...

0 Moz Pro - Free Trial Email Onboarding Sequence

Moz Pro - Free Trial Email Onboarding Sequence

Moz builds tools that make inbound marketing easy. In this Free trial- onboarding email sequence they introduce new features from Moz Pro. They open with a salespage where you can enroll for a free trial. Followed by an email funnel that leads you through the trial and gives more information about the new features ...