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Why use a sales follow up email sequence?
A sales follow up email sequence is used to keep in contact with your audience. It's the emails you send after they’ve showed interest in your brand by by reading or downloading your content. Maybe they’re new leads with potential, or maybe you want to reconnect with your current customers. You need to keep them engaged or to grab their attention when it seems that you’re losing them. A sales follow up email sequence will help to reconnect and engage your contacts.