Category: Webinar Email Examples

Looking for inspiration for your webinar email campaign? Improve your emails with these handpicked webinar email examples by the best marketers. Learn from their email templates and grow your business!

What is a webinar exactly?

A webinar is a live online workshop or presentation in which the presenter teaches his knowledge to a group of subscribers. It is actually the combination of the words “seminar” and “web”. A webinar is interactive because subscribers can ask questions (usually via chat) that the presenter can answer. Webinars tend to take between 30-90 minutes (including Q&A at the end). The goal of a webinar is usually to sell a product or service at the end. The first part of the webinar is used for teaching, followed by a sales pitch of a product that is connected to the subject. It is a very successful strategy that is used by many of the top marketers in both the information- and software product markets to sell high priced products or software subscriptions (saas). Usually marketers host webinars to their own email list of email subscribers, but another great strategy is to host webinars for other people their email list. This is called a "partner webinar" and can grow your customer base fast.

Why use a webinar email sequence?

In order to sell successfully on a webinar, you need to have a lot of people attending. That’s why most webinar email campaigns start with a couple of emails that make sure subscribers actually attend. The second  part of the webinar email sequence is focused on getting attendees to buy the offer that was made on the webinar. If people did not attend the webinar, usually the emails contain a link to the webinar replay and a description of the offer which was made. Check out some great webinar email examples below!

0 Teachable - Partner Webinar Email Sequence (with Mariah Coz)

Teachable - Partner Webinar Email Sequence (with Mariah Coz)

Teachable is a platform used in the information product sector. In this Partner Webinar email sequence, Teachable wants to persuade customers to upgrade their Teachable plan to a higher level. Their first step is to invite you to a webinar from Mariah Coz. The second step is to keep the subscribers interested in ...

0 Neil Patel - Advanced Marketing Program - Webinar Email Sequence

Neil Patel - Advanced Marketing Program - Webinar Email Sequence

Neil Patel from Neilpatel.com used this Webinar email sequence to promote his Marketing Course called: Advanced Marketing Program in august 2016. After the webinar optin, he tries to persuade potential customers to buy his advanced marketing program by closing the enrolment. If people didn’t buy, he then offers ...

1 Eben Pagan - Virtual Coach - Webinar Product Launch Email Sequence

Eben Pagan - Virtual Coach - Webinar Product Launch Email Sequence

Business entrepreneur Eben Pagan from Ebenpagan.com used this Webinar email sequence as a Product Launch for his Coaching Course called: Virtual Coach Program in February 2017. He tries to persuade potential customers to buy his coaching program by giving free live webinars. If people didn’t buy, he then offers a ...

1 ClickFunnels (Russell Brunson) - Webinar Email Sequence

ClickFunnels (Russell Brunson) - Webinar Email Sequence

Entrepreneur Russell Brunson from Clickfunnels.com used this webinar email sequence to promote ClickFunnels; a tool to create high-converting funnels for your business. This email sequence starts with a webinar optin page, where you can reserve a spot for Russel his live webinar. Followed by a set of emails ...