DigitalMarketer offers Up-To-Date digital marketing tactics and strategies. They used this Tripwire email sequence to promote their DM Lab.
They introduce their special offer to join the DigitalMarketer Lab, during a trial membership of $1,- per month. They try to persuade the potential members by fist emphasizing the importance of the DM Lab. Thereafter they will emphasize how beneficial a membership is, when purchasing other marketing tools. Finally, they share the experiences of other customers about the MB Lab. They end with a sales page about the DM Lab.
Read more about DigitalMarketer here: digitalmarketer.com