Really easy to use for beginners
Good support & huge community
Great integrations with apps
Great targeting & segmentation
Vast selection of form templates
Visual automation builder
Email builder is simple and effective
Native landingpage builder
Good broadcast campaign reporting
Tailored to bloggers & creators
Pay for unsubscribed contacts
Limited automation triggers & builder
Limited reporting & tracking
Limited splittesting (only subject lines)
Good software but a bit expensive
Limited automation reporting
Capabilities Detailed Review
Convertkit is easy to work with. That being said, customization options are very limited.
The visuals are a bit outdated, but all in all it's pretty effective in setting up campaigns. Sometimes the user interface can be a bit trippy and clunky.
With ConvertKit you have a very limited selection of templates, unless you HTML-code templates yourself.
AWeber has a vast selection of templates, but their designs are outdated and the editor is difficult to use. For $29 you can have a template modified by the Awber staff, and for $229 you can have your own design made.
With ConvertKit you have different options choosing form types. You can also create landings pages. You are limited in creating custom designs.
Very basic, but a large selection of form types.
"ConvertKit is very user-friendly. Automations can be set up very easiliy with their ‘automations manager’. They work with a ‘trigger’ and ‘action’ system, which is very easy to use. With their visual automations builder you can also easily create multiple automations with their own rules, simply and fastly. The number of triggers you can select are limited, though.
AWeber is very basic. It is fairly easy to use, but it is too limited.
It has basic A/B-testing. To get more detailed results is a bit of a complex process.
A/B-testing is possible, but a bit tricky. With Aweber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. Aweber Split-testing capabilities are too basic if you ask us.
6 - List management & segmentation
One of the outstanding features of Convertkit is their segmentation based on tags. You can get really targeted with who you want to send emails and automations to.
The tagging options are limited and outdated in comparison with other tools, but list management is nicely done.
ConvertKit integrates with most apps (also with Zapier integrations).
AWeber integrates with basically every app (also Zapier integrations).
ConvertKit does it's basic job. There's not much more to say about it.
Tracking and reporting is done well with AWeber, except for reporting of automations, which is limited.
ConvertKit replies really quickly and makes sure you are helped out in the end. Live chat is quick and responsive as well.
There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though).
Of all the programs, this one is easiest to use.
A bit outdated, but not very difficult to use.
Although good software, a bit too expensive if you have a large list of subscribers.
invullenA bit overpriced for what it can do.
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Convertkit is easy to use, and perfect for those who just got started, or just need their basic automation needs covered. For more advanced marketers, we would not recommend this tool, because it is a bit limited in terms of features. For instance, the selection of templates. This tool is great for bloggers, though. The user interface can be a bit confusing at times. It does contain some nice list management options. Also, this tool is great for bloggers! And it is a plus you can create landing pages with this tool.
Aweber was once one of the most popular tools out there years ago. Unfortunately, they were not able to keep up with other tools. We can't recommend Aweber for this reason.