After our Constant Contact review we must say the tool is fairly easy to use and contains all the basic features. If you are a beginner, or you only need a basic, simple marketing automation tool, then Constant Contact might be suitable for you. Also, Constant Contact is great for setting up events.
Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.
Using Constant Contact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.
Constant Contact is as basic as it can be, in terms of building forms. It offers no options like customization, pop ups, slide ins, etc.
4 - List Management & Segmentation
Tagging options are limited and difficult to use. You can not automatically tag contacts based on their behaviour, which is a big red flag if you are serious about automation/personalization.
Constant Contact is very limited in setting up automations. There is no visual workflow builder, you can only send very basic autoresponders and everything takes too many clicks to set up. Really one of the worst tools we've reviewed in the automation department.
The only thing you can A/B test with Constant Contact are the subject lines.
Constant Contact integrates with basically every app (also Zapier integrations).
Basic tracking and reporting. For advanced metrics not very suitable.
With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present. We've had good support during our constant contact review.
You don't need much time to be able to use all features. It works pretty straight forward.
A bit expensive, especially if you have a list of 10K plus.