Constant Contact Review 2019: The Good, The Bad, The Ugly...

Is Constant Contact right for you?

"All the tools and support you need to succeed." This is how Constant Contact promote itself. Is this really the case? In this post we will provide you with an in-depth review of the marketing automation tool Constant Contact. We will provide you with an overview of all the features and how these score and stack up against other tools. Do you want to know if Constant Contact is the right tool for your business? Check out this Constant Contact review to see if it's  what you need to succeed!

Advertiser Disclosure: Our unbiased reviews and content are supported in part by affiliate partnerships, and we adhere to strict guidelines to preserve editorial integrity.

Our Review Score: 2.5/5

1) Email builder: 3.5/5

2) Email templates: 3.0/5

3) Form building: 1.0/5

4) Segmentation: 2.0/5

5) Automation: 1.0/5

6) Splittesting: 1.0/5

7) Integrations: 4.0/5

8) Reporting & tracking: 2.5/5

9) Support & Community: 4.0/5

10) Ease of use: 3.5/5

11) Value for money: 2.0/5

Constant Contact User Reviews
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Value for money
Ease of use

Constant Contact Review: Main Pro's and Con's

Main pro's

Main con's

Interface Screenshots

Constant Contact Review Rating Details

How does Constant Contact score as a Marketing Automation tool? After doing extensive research, using the the tool for our own Marketing purposes, and seeing how the tool stacks up against other tools, we have constructed this Constant Contact review feature table to give you a clear overview of the most important features. Every rating is accompanied by a small summary.

Constant Contact pricing

Ofcourse we can't leave pricing out of this constant contact review. How much does it cost to use Constant Contact? Below you can find the prices based on the amount of contacts you need to manage.

We try to update the pricing as best we can in this constant contact review. However, the pricing as listed on this page might be differtent from the prices listed on the ESPs official site due to changes.

Constant Contact Features (Marketing & Sales)

We've compiled some of the most important marketing and sales features for any email marketing automation software in this constant contact review in the table below. This is especially handy if you are a B2B organisation or an organisation with a salesteam, because you might need features like a Customer Relationship Management (CRM) system included in your platform. Check it out:

Want to see which Email Marketing Service scores best? Check out our top-to-bottom Best Email service provider ranking overview.

Who is Constant Contact right for?

It's great when...

#1 You want to set up events

Constant Contact is one the few tools that allows you to manage invitations, registrations, and also tickets.

#2 You are looking for some cool features

You like to have access to some cool features, such as; web and social media sign-up lists, and a scan-to-join QR code to add to printed materials.

#3 You need to set up emails quickly and easily

If you want a tool with a large selection of templates, accompanied with an editor that let you quickly set up sequences, then Constant Contact is a useful tool.

It's not so great when...

#1 You need detailed information from split-testing

With Constant Contact you can only A/B-test subject lines.

#2 You need advanced automations

Constant Contact is  lacking when it comes to setting up automations. It works with 'Autoresponders', which are very simple.

#3 You need advanced form builder

The form builder of Constant Contact is very basic. It offers no options like customization, pop ups, slide ins, etc.


Constant Contact Alternatives

Constant Contact has been around since 2004. Nowadays, there are many users who claim that Constant Contact has become too outdated. After our Constant Contact review, we can definitely conclude that this is indeed the case in regards to some features. If Constant Contact doesn't offer what you are looking for, we have provided three alternative tools. See below if these tools better serve your marketing needs.

Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool, especially in setting up automations, A/B-testing, and list management. Here are some advantages of using ActiveCampaign over Constant Contact:

Alternative #2: GetResonse

If you are looking for a good alternative for Mailchimp, then GetResponse may be a good option. It is a tool with great tagging and segmentation options. Here are some advantages of using GetResponse over Constant Contact:

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce. Here are some advantages of using Drip over Constant Contact:


Constant Contact is a fairly decent tool. It is easy to use and serves the basic marketing automation needs. You can set up nice emails, it is great for setting up events, and it contains some cool other features. In terms of automation, form building, and A/B-testing, Constant Contact falls behind other tools. Do you want to know if Constant Contact is right for your business? You can try it out for 30 days!

Constant Contact User Reviews

Please leave your own Constant Contact review below. We are always looking for users to give their two cents on this software. 


Please let us know:

1) What you like about this software?
2) What you dislike about this software?
3) Who would you recommend it to? Who is it best for?
4) How did this software contribute to your business?

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