Is Constant Contact right for you?
"All the tools and support you need to succeed." This is how Constant Contact promote itself. Is this really the case? In this post we will provide you with an in-depth review of the marketing automation tool Constant Contact. We will provide you with an overview of all the features and how these score and stack up against other tools. Do you want to know if Constant Contact is the right tool for your business? Check out this Constant Contact review to see if it's what you need to succeed!
How does Constant Contact score as a Marketing Automation tool? After doing extensive research, using the the tool for our own Marketing purposes, and seeing how the tool stacks up against other tools, we have constructed this Constant Contact review feature table to give you a clear overview of the most important features. Every rating is accompanied by a small summary.
After our Constant Contact review we must say the tool is fairly easy to use and contains all the basic features. If you are a beginner, or you only need a basic, simple marketing automation tool, then Constant Contact might be suitable for you. Also, Constant Contact is great for setting up events.
1 - Email Builder
Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.
2 - Email Templates
Using Constant Contact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.
3 - Form Builder
Constant Contact is as basic as it can be, in terms of building forms. It offers no options like customization, pop ups, slide ins, etc.
4 - List Management & Segmentation
Tagging options are limited and difficult to use. You can not automatically tag contacts based on their behaviour, which is a big red flag if you are serious about automation/personalization.
5 - Automation
Constant Contact is very limited in setting up automations. There is no visual workflow builder, you can only send very basic autoresponders and everything takes too many clicks to set up. Really one of the worst tools we've reviewed in the automation department.
6 - Splittesting
The only thing you can A/B test with Constant Contact are the subject lines.
7 - Integrations
Constant Contact integrates with basically every app (also Zapier integrations).
8 - Reporting
Basic tracking and reporting. For advanced metrics not very suitable.
9 - Support & Community
With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present. We've had good support during our constant contact review.
10 - Ease of use
You don't need much time to be able to use all features. It works pretty straight forward.
11 - Value for money
A bit expensive, especially if you have a list of 10K plus.
Ofcourse we can't leave pricing out of this constant contact review. How much does it cost to use Constant Contact? Below you can find the prices based on the amount of contacts you need to manage.
We try to update the pricing as best we can in this constant contact review. However, the pricing as listed on this page might be differtent from the prices listed on the ESPs official site due to changes.
We've compiled some of the most important marketing and sales features for any email marketing automation software in this constant contact review in the table below. This is especially handy if you are a B2B organisation or an organisation with a salesteam, because you might need features like a Customer Relationship Management (CRM) system included in your platform. Check it out:
Want to see which Email Marketing Service scores best? Check out our top-to-bottom Best Email service provider ranking overview.
Native Conversion tracking
Web activity tracking
Dynamic Personalized Content
Native Landingpage builder
Native Shopping Cart
Sales & CRM Features
Native CRM System
Realtime Sales alerts
Mobile App CRM
Create quotes & invoices
Constant Contact is one the few tools that allows you to manage invitations, registrations, and also tickets.
You like to have access to some cool features, such as; web and social media sign-up lists, and a scan-to-join QR code to add to printed materials.
If you want a tool with a large selection of templates, accompanied with an editor that let you quickly set up sequences, then Constant Contact is a useful tool.
With Constant Contact you can only A/B-test subject lines.
Constant Contact is lacking when it comes to setting up automations. It works with 'Autoresponders', which are very simple.
The form builder of Constant Contact is very basic. It offers no options like customization, pop ups, slide ins, etc.
Constant Contact has been around since 2004. Nowadays, there are many users who claim that Constant Contact has become too outdated. After our Constant Contact review, we can definitely conclude that this is indeed the case in regards to some features. If Constant Contact doesn't offer what you are looking for, we have provided three alternative tools. See below if these tools better serve your marketing needs.
If you are looking for a good alternative for Mailchimp, then GetResponse may be a good option. It is a tool with great tagging and segmentation options. Here are some advantages of using GetResponse over Constant Contact:
Constant Contact is a fairly decent tool. It is easy to use and serves the basic marketing automation needs. You can set up nice emails, it is great for setting up events, and it contains some cool other features. In terms of automation, form building, and A/B-testing, Constant Contact falls behind other tools. Do you want to know if Constant Contact is right for your business? You can try it out for 30 days!