Really easy to use for beginners
Easy to use (beginner friendly)
Great for event marketing
Great targeting & segmentation
Good email builder (drag & drop)
Visual automation builder
Huge email templates library
Native landingpage builder
Tailored to bloggers & creators
Overpriced for what they offer
Limited form building options
Limited reporting & tracking
Bad segmentation (manual tagging only)
Good software but a bit expensive
Very basic automations only
Limited splittesting (only subject lines)
Outdated email design templates
Basic reporting only (no visuals also)
Capabilities Detailed Review
Convertkit is easy to work with. That being said, customization options are very limited.
Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.
With ConvertKit you have a very limited selection of templates, unless you HTML-code templates yourself.
Using ConstantContact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.
With ConvertKit you have different options choosing form types. You can also create landings pages. You are limited in creating custom designs.
ConstantContact is as basic as it comes.
"ConvertKit is very user-friendly. Automations can be set up very easiliy with their ‘automations manager’. They work with a ‘trigger’ and ‘action’ system, which is very easy to use. With their visual automations builder you can also easily create multiple automations with their own rules, simply and fastly. The number of triggers you can select are limited, though.
Constant Contact is very limited in setting up automations.
It has basic A/B-testing. To get more detailed results is a bit of a complex process.
The only thing you can A/B test with Constant Contact are the subject lines.
6 - List management & segmentation
One of the outstanding features of Convertkit is their segmentation based on tags. You can get really targeted with who you want to send emails and automations to.
Tagging options are limited and difficult to use.
ConvertKit integrates with most apps (also with Zapier integrations).
Constant Contact integrates with basically every app (also Zapier integrations).
ConvertKit does it's basic job. There's not much more to say about it.
Basic tracking and reporting. For advanced metrics not very suitable.
ConvertKit replies really quickly and makes sure you are helped out in the end. Live chat is quick and responsive as well..
With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present.
Of all the programs, this one is easiest to use.
This is a fairly straightforward tool, though that’s probably due to the limited functionality of it.
Although good software, a bit too expensive if you have a large list of subscribers.
Way too expensive for what it can do, especially if you have a list of 10K plus..
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Convertkit is easy to use, and perfect for those who just got started, or just need their basic automation needs covered. For more advanced marketers, we would not recommend this tool, because it is a bit limited in terms of features. For instance, the selection of templates. This tool is great for bloggers, though. The user interface can be a bit confusing at times. It does contain some nice list management options. Also, this tool is great for bloggers! And it is a plus you can create landing pages with this tool.
Although Constant Contact is not a bad tool, it just doesn't compare well with other tools available. Constant Contact is fairly easy to use and does the basics well. But the thing is that it is way too limited, especially for the price. It is too outdated and too basic for this time. I can not find a clear reason why we should recommend this tool, except for setting up events, a nice selection of email templates, and .
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