Looking for a side-by-side comparison of Constant Contact vs ConvertKit? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of Constant Contact or Drip. So continue reading to discover which tool is best for you...
Below you can find our checklist with which we've analysed Constant Contact vs ConvertKit. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself).
 |  | |
|---|---|---|
ConvertKit | Constant Contact | |
Overall Rating |  3.4/5 |  2.5/5 |
More information | Visit ConvertKit | Visit Constant Contact |
Pros and cons | ||
Main Pros | Really easy to use for beginners | Easy to use (beginner friendly) |
Awesome support | Great for event marketing | |
Great targeting & segmentation | Good email builder (drag & drop) | |
Visual automation builder | Huge email templates library | |
Native landingpage builder | Good integrations | |
Tailored to bloggers & creators | ||
Main Cons | Limited A/B-testing | Overpriced for what they offer |
Lack of email templates | Limited form building options | |
Limited reporting & tracking | Bad segmentation (manual tagging only) | |
Good software but a bit expensive | Very basic automations only | |
Limited splittesting (only subject lines) | ||
Outdated email design templates | ||
Basic reporting only (no visuals also) | ||
More information | Visit ConvertKit | Visit Constant Contact |
Capabilities Detailed Review | Rating | Rating |
1 - Email builder | 3.5/5
Convertkit is easy to work with. That being said, customization options are very limited. | 3.5/5
Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated. |
2 - Email templates |  1.5/5
With ConvertKit you have a very limited selection of templates, unless you HTML-code templates yourself. |  3.0/5
Using ConstantContact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though. |
3 - Form builder | 3.0/5
With ConvertKit you have different options choosing form types. You can also create landings pages. You are limited in creating custom designs. |  1.0/5
ConstantContact is as basic as it comes. |
4 - Automations |  4.0/5
"ConvertKit is very user-friendly. Automations can be set up very easiliy with their ‘automations manager’. They work with a ‘trigger’ and ‘action’ system, which is very easy to use. With their visual automations builder you can also easily create multiple automations with their own rules, simply and fastly. The number of triggers you can select are limited, though.
" | 1.0/5
Constant Contact is very limited in setting up automations. |
5 - Splittesting |  2.0/5
It has basic A/B-testing. To get more detailed results is a bit of a complex process. | 1.0/5
The only thing you can A/B test with Constant Contact are the subject lines. |
6 - List management & segmentation |  5.0/5
One of the outstanding features of Convertkit is their segmentation based on tags. You can get really targeted with who you want to send emails and automations to. | 2.0/5
Tagging options are limited and difficult to use. |
7 - Integrations | 3.5/5
ConvertKit integrates with most apps (also with Zapier integrations). | 4.0/5
Constant Contact integrates with basically every app (also Zapier integrations). |
8 - Reporting | 2.5/5
ConvertKit does it's basic job. There's not much more to say about it. | 2.5/5
Basic tracking and reporting. For advanced metrics not very suitable. |
9 - Support & Community | 4.0/5
ConvertKit replies really quickly and makes sure you are helped out in the end. Live chat is quick and responsive as well.. | 4.0/5
With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present. |
10 - Ease of use | 5.0/5
Of all the programs, this one is easiest to use. | 3.5/5
This is a fairly straightforward tool, though that’s probably due to the limited functionality of it. |
11 - Value for money | 3.0/5
Although good software, a bit too expensive if you have a large list of subscribers. | 2.0/5
Way too expensive for what it can do, especially if you have a list of 10K plus.. |
More information | View all features | View all features |
Pricing | ||
Free trial | Yes | Yes |
Free plan | No | No |
Price 1.000 contacts | $29/month | $45/month |
Price 10.000 contacts | $119/month | $95/month |
Price 25.000 contacts | $199/month | $295/month |
Price 50.000 contacts | $379/month | $335/month |
Price 100.000 contacts | $679/month | $595/month |
More information | View pricing plans | View pricing plans |
Marketing Features | ||
Native Conversion tracking | ||
Web activity tracking | ||
Splittesting Campaigns | ||
Splittesting Automations | ||
Dynamic Personalized Content | ||
Multichannel Attribution | ||
Site Messaging | ||
Facebook Integrations | ||
SMS Integrations | ||
Webinar integrations | ||
Native Landingpage builder | ||
Native Shopping Cart | ||
Shopify integration | ||
Woocommerce integration | ||
Sales & CRM Features | ||
Leadscoring | ||
Native CRM System | ||
Task Management | ||
Realtime Sales alerts | ||
Gmail integration | ||
Outlook integration | ||
Salesforce integration | ||
Mobile App CRM | ||
Create quotes & invoices | ||
More information | View all features | View all features |
Overall rating | 3.4/5
Convertkit is easy to use, and perfect for those who just got started, or just need their basic automation needs covered. For more advanced marketers, we would not recommend this tool, because it is a bit limited in terms of features. For instance, the selection of templates. This tool is great for bloggers, though. The user interface can be a bit confusing at times. It does contain some nice list management options. Also, this tool is great for bloggers! And it is a plus you can create landing pages with this tool. | 2.5/5
Although Constant Contact is not a bad tool, it just doesn't compare well with other tools available. Constant Contact is fairly easy to use and does the basics well. But the thing is that it is way too limited, especially for the price. It is too outdated and too basic for this time. I can not find a clear reason why we should recommend this tool, except for setting up events, a nice selection of email templates, and . |
See for yourself? | Try ConvertKit for free | Try Constant Contact for free |
Not satisfied with Constant Contact vs ConvertKit? Below you can find some more alternatives for ConvertKit. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.
ActiveCampaign is definitely the most powerful tool we've review so far. You can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B).
GetResponse is definitely one of the better tools we have reviewed. GetResponse scores really well on pricing (very affordable) and on almost all features. However, it doesn't score the best in anything. So if you need the best of the best in a certain area, keep that in mind. However, If your email marketing need are not too advanced, you will probably be happy with this tool!
Read ConvertKit vs GetResponse
Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend Convertkit to bloggers, because the founders were bloggers and created the software with this audience in mind. With Convertkit, you can also create landing pages.
Read ConvertKit vs Drip
Read Full Drip Review
Not satisfied with Constant Contact vs ConvertKit? Below you can find some more alternatives for Constant Contact. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.
ActiveCampaign is a very effective tool, especially in setting up automations, A/B-testing, and list management.
If you are looking for a good alternative for Mailchimp, then GetResponse may be a good option. It is a tool with great tagging and segmentation options.
Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.
Read Full Drip Review
What do you think about this Constant Contact vs ConvertKit comparison? Feel free to drop us a line, because all your feedback is welcome!
