Constant Contact vs ConvertKit 2021 | All-in-one Review

Looking for a side-by-side comparison of Constant Contact vs ConvertKit? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of Constant Contact or Drip. So continue reading to discover which tool is best for you...

Constant Contact vs ConvertKit Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed Constant Contact vs ConvertKit. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

	Constant Contact	ConvertKit
Overall Rating	★★★ 2.5/5	★★★ 3.4/5
More information	Visit Constant Contact	Visit ConvertKit
Pros and cons
Main Pros	🟢 Easy to use (beginner friendly)	🟢 Really easy to use for beginners
	🟢 Great for event marketing	🟢 Awesome support
	🟢 Good email builder (drag & drop)	🟢 Great targeting & segmentation
	🟢 Huge email templates library	🟢 Visual automation builder
	🟢 Good integrations	🟢 Native landingpage builder
		🟢 Tailored to bloggers & creators
Main Cons	🔴 Overpriced for what they offer	🔴 Limited A/B-testing
	🔴 Limited form building options	🔴 Lack of email templates
	🔴 Bad segmentation (manual tagging only)	🔴 Limited reporting & tracking
	🔴 Very basic automations only	🔴 Good software but a bit expensive
	🔴 Limited splittesting (only subject lines)
	🔴 Outdated email design templates
	🔴 Basic reporting only (no visuals also)
More information	Visit Constant Contact	Visit ConvertKit
Capabilities Detailed Review	Rating	Rating
1 – Email builder	★★★ 3.5/5 Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.	★★★ 3.5/5 We found the email builder pretty easy to work with during our Convertkit review. That being said, the customization options are a bit limited.
2 – Email templates	★★ 2.0/5 Using Constant Contact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.	★ 1.5/5 With ConvertKit you have a limited selection of templates, unless you HTML-code templates yourself.
3 – Form builder	★ 1.0/5 Constant Contact is as basic as it can be, in terms of building forms. It offers no options like customization, pop ups, slide ins, etc.	★★★ 3.0/5 With ConvertKit you can choose a reasonable amount of form types. You can also create landings pages. Creating a custom design is a bit lacking.
4 – List management & segmentation	★★ 2.0/5 Tagging options are limited and difficult to use. You can not automatically tag contacts based on their behaviour, which is a big red flag if you are serious about automation/personalization.	★★★★★ 5.0/5 One of the outstanding features of ConvertKit is their segmentation based on tags. You can get really targeted with who you want to send emails and automations too.
5 – Automation	★ 1.0/5 Constant Contact is very limited in setting up automations. There is no visual workflow builder, you can only send very basic autoresponders and everything takes too many clicks to set up. Really one of the worst tools we've reviewed in the automation department.	★★★★ 4.0/5 ConvertKit is very user-friendly. Automations can be set up easily with their ‘automations manager’. They work with a ‘trigger’ and ‘action’ system, which is easy to use. With their visual automations builder you can also easily create multiple automations with their own rules. The number of triggers you can select are a bit limited, though.
6 – Splittesting	★ 1.0/5 The only thing you can A/B test with Constant Contact are the subject lines.	★★ 2.0/5 It has basic A/B-testing. To get more detailed results is a bit of a complex process.
7 – Integrations	★★★★ 4.0/5 Constant Contact integrates with basically every app (also Zapier integrations).	★★★ 3.5/5 ConvertKit integrates with most apps (also with Zapier integrations).
8 – Reporting	★★ 2.5/5 Basic tracking and reporting. For advanced metrics not very suitable.	★★ 2.5/5 ConvertKit's reporting and tracking options are basic. More detailed information is not available.
9 – Support & Community	★★★★ 4.0/5 With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present. We've had good support during our Constant Contact review.	★★★★ 4.0/5 ​ConvertKit replied really quickly during our ConvertKit review and make sure you are helped out. Live chat is quick and responsive as well..
10 – Ease of use	★★★ 3.5/5 You don't need much time to be able to use all features. It works pretty straight forward.	★★★★★ 5.0/5 In comparison with other tools, this one is easy to use. Great for beginners and bloggers!
11 – Value for money	★★ 2.0/5 A bit expensive, especially if you have a list of 10K plus.	★★★ 3.0/5 Although good software, a bit too expensive for the amount of features you are able to use. However, tools like Drip are even more expensive.
More information	View all features	View all features
Pricing
Free trial	Yes	Yes
Free plan	No	No
Price 1.000 contacts	$45/month	$29/month
Price 10.000 contacts	$95/month	$119/month
Price 25.000 contacts	$295/month	$199/month
Price 50.000 contacts	$335/month	$379/month
Price 100.000 contacts	$595/month	$679/month
More information	View pricing plans	View pricing plans
Marketing Features
Native Conversion tracking	🔴	🟢
Web activity tracking	🔴	🔴
Splittesting Campaigns	🟢	🟢
Splittesting Automations	🔴	🔴
Dynamic Personalized Content	🟢	🔴
Multichannel Attribution	🔴	🔴
Site Messaging	🔴	🔴
Facebook Integrations	🟢	🟢
SMS Integrations	🟢	🔴
Webinar integrations	🟢	🟢
Native Landingpage builder	🟢	🟢
Native Shopping Cart	🔴	🔴
Shopify integration	🟢	🟢
Woocommerce integration	🟢	🟢
Sales & CRM Features
Leadscoring	🟢	🔴
Native CRM System	🔴	🔴
Task Management	🔴	🔴
Realtime Sales alerts	🟢	🔴
Gmail integration	🟢	🟢
Outlook integration	🟢	🔴
Salesforce integration	🟢	🟢
Mobile App CRM	🔴	🔴
Create quotes & invoices	🔴	🔴
More information	View all features	View all features
Overall rating	★★ 2.5/5 After our Constant Contact review we must say the tool is fairly easy to use and contains all the basic features. If you are a beginner, or you only need a basic, simple marketing automation tool, then Constant Contact might be suitable for you. Also, Constant Contact is great for setting up events.	★★★ 3.4/5 ConvertKit is easy to use, and perfect for those who just got started, or just need their basic automation needs covered. with using a marketing automation program. It also provides you with some nice list management options. This tool is especially suited for bloggers! Furthermore, you can create landing pages with this tool.
See for yourself?	Try Constant Contact for free	Try ConvertKit for free

Screenshots

See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels

Alternatives