Based on our Mailchimp review, we must conclude it is a decent tool if you just want to send newsletters. They have the best email templates, their reporting and tracking is outstanding, and it is visually very nicely set up. Also, it is user friendly and affordable. However, In regards to other features they are lacking behind a bit though. This is the case for setting up automations, tagging & segmentation, and A/B-testing. If you are serious about marketing and automation, there are better alternatives out there for you. But mailchimp offers a free plan, so if you are still excited you can see for yourself if Mailchimp is the right tool for you!