Mailchimp is a solid tool. It is easy to use, looks great visually, and probably the best tool when it comes to email templates. Also, their reporting is on point. When it comes to setting up automations, segmentation options, and A/B-testing, they are falling behind a little.
Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
After this MailChimp review we must say Mailchimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is easy to use.
MailChimp's form building is decent. A nice feature is that you can create pop-ups.
4 - List Management & Segmentation
MailChimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
Compared to other tools, Mailchimp is a bit too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, Mailchimp is too basic in setting up automations. With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in mailchimp because of their "lineair path only" approach.
The A/B-testing of Mailchimp is limited. You can split-test subject lines, content, send times and form names. But you can not split-test complete automations or individual emails inside of automations.
There is not an app (for as far as we know) that doesn't integrate with MailChimp (that include Zapier as well, of course).
It would deserve a 5 rating if MailChimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
The support we got during this MailChimp review was solid. This include a ticket-based support system and live-chat.
You don't need much time to be able to use all features. It works pretty straight forward.
Very competitive pricing, but it gets expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers).