GetResponse vs ActiveCampaign 2021 | All-in-one Review

Looking for a side-by-side comparison of GetResponse vs ActiveCampaign? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of GetResponse or ActiveCampaign. So continue reading to discover which tool is best for you...

GetResponse vs ActiveCampain Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed GetResponse vs ActiveCampaign. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

	GetResponse	ActiveCampaign
Overall Rating	★★★ 3.6/5	★★★★ 4.3/5
More information	Visit GetResponse	Visit ActiveCampaign
Pros and cons
Main Pros	🟢 Really good value for money	🟢 Value for money
	🟢 Solid email & form builder	🟢 Best Automation features
	🟢 Great tracking and reporting	🟢 Great visual automation builder
	🟢 Great splittesting	🟢 Drag-and-drop email editor
	🟢 Lots of email templates	🟢 Splittesting automations
	🟢 Native landingpage builder	🟢 Great support & community
	🟢 Good support	🟢 Segmentation & targeting features
	🟢 Good segmentation & tagging	🟢 Automation & templates marketplace
		🟢 Free migration service
Main Cons	🔴 Email templates look outdated	🔴 Interface can be a bit slow
	🔴 UX of the Automation builder	🔴 Slight learning curve for beginners
	🔴 Limited form design options	🔴 Not many pre-designed email templates
		🔴 Limited form builder in lower plan
More information	Visit GetResponse	Visit ActiveCampaign
Capabilities Detailed Review	Rating	Rating
1 – Email builder	★★★★ 4.5/5 GetResponse makes use of a drag and drop editor which is easy to handle. Also nice is the way you can undo/redo actions with a revision history. Also, you can spam-test your emails, which is really cool!	★★★★ 4.0/5 ActiveCampaign’s editor works pretty intuitively and has many features available. For instance, with ActiveCampaign you can reuse certain customizations (save them as blocks). Also, it is easy to see what changes people have made, listed in a orderly fashion.
2 – Email templates	★★★ 3.0/5 With GetResponse you have a decent selection of different email templates. They do look a bit outdated though.	★★★ 3.5/5 ActiveCampaign has a decent set of different email templates, but we hope for a bit more options in the future (you can get extra templates on the marketplace however). Their drag-and-drop visual editor is pretty easy to use and gives you freedom in what you want to create.
3 – Form builder	★★★★ 4.0/5 Setting up forms with GetResponse is done conveniently with their form builder. It is helpful that you can also create landings pages. The only downsides are that the form design options and the form display options (like pop ups etc) are a bit limited. But if you work with optin software or some of the popular pagebuilders for wordpress like Elementor and thrive, you won't have a problem here.	★★★ 3.5/5 ActiveCampaign’s visual form builder works well. Downside is that only the more expensive versions give you access to more form functionality and removing the ActiveCampaign branding.
4 – List management & segmentation	★★★★ 4.0/5 The only downside we came across in point 4 of our GetResponse review was their tagging system is that tagging can not be done manually. Other than that, good segmentation and tagging system.	★★★★★ 5.0/5 With ActiveCampaign it is easy to segment your contacts in a vast variety of different ways. You can target as specific as you want and send personalized content. You can use both lists & tags.
5 – Automation	★★★ 3.0/5 GetResponse is decent when it comes to setting up automations. GetResponse is equipped with a nice workflow builder in which all features are conveniently listed and can be applied with drag and drop. It is a little bit outdated though, because you have to leave to automation builder to create new emails (which disrupts your workflow) and deliverability leaves a lot to be desired.	★★★★★ 5.0/5 With ActiveCampaign setting up automations is easy with their visual workflow builder. A great feature is the copying and pasting of automated sequences into your email service. Also, as no other tool, ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations, and you can import them into your account with 1 click.
6 – Splittesting	★★★ 3.0/5 The A/B-testing of GetResponse is decent and has the basic features readily available. You can test email content, and split-test individual emails inside automations. You can not splittest a complete automation or funnel however.	★★★★★ 5.0/5 Best A/B-testing of all tools out there. You can basically splittest everything from titles, to email content, and even complete automations! And you get detailed reportings.
7 – Integrations	★★★ 3.5/5 GetResponse integrates with almost every app (also integration with Zapier).	★★★★ 4.0/5 ActiveCampaign integrates with basically every app, (also Zapier integrations). So you should be able to connect with whatever app you like.
8 – Reporting	★★★★ 4.0/5 GetResponse does tracking and reporting well. It is slightly better than most tools out there, since it has some nice extra features. The best one is ROI tracking.	★★★★ 4.0/5 ActiveCampaign has decent reporting with great visuals. They also offer goal tracking, which means you can track conversions within ActiveCampaign. This way, you can A/B-test about everything you want to (even your automations), which is awesome!
9 – Support & Community	★★★ 3.0/5 ​Asking support through GetResponse is easy. There are many options: email, phone, live chat, and a lot of information elsewhere. They are usually very responsive and helpful, but sometimes not at all.	★★★★★ 5.0/5 There is absolutely no shortage of information when it comes to using ActiveCampaign. Their website is basically a library of information guided with great video’s. Their support is unparalleled. You have the option to use live chat or email. The support during our time as customers ánd during this ActiveCampaign review were very quick and comprehensive. The craziest part is that they will guide you with personalized video’s!
10 – Ease of use	★★★ 3.5/5 ​Sometimes a bit confusing, but in the end you’ll manage.	★★★ 3.5/5 You need a bit of time to get all of the available features under your control, but when you do, there’s not much you can’t do.
11 – Value for money	★★★★ 4.0/5 GetResponse offers really good value for money.	★★★★ 4.5/5 Great value for money considering all the stuff you get. If you did an ActiveCampaign review yourself, you would know it’s a great investment.
More information	View all features	View all features
Pricing
Free trial	Yes	Yes
Free plan	No	No
Price 1.000 contacts	$15/month	$29/month
Price 10.000 contacts	$65/month	$139/month
Price 25.000 contacts	$145/month	$225/month
Price 50.000 contacts	$250/month	$299/month
Price 100.000 contacts	$450/month	$459/month
More information	View pricing plans	View pricing plans
Marketing Features
Native Conversion tracking	🔴	🟢
Web activity tracking	🟢	🟢
Splittesting Campaigns	🟢	🟢
Splittesting Automations	🔴	🟢
Dynamic Personalized Content	🟢	🟢
Multichannel Attribution	🔴	🟢
Site Messaging	🔴	🟢
Facebook Integrations	🟢	🟢
SMS Integrations	🔴	🟢
Webinar integrations	🔴	🟢
Native Landingpage builder	🟢	🔴
Native Shopping Cart	🔴	🔴
Shopify integration	🟢	🟢
Woocommerce integration	🟢	🟢
Sales & CRM Features
Leadscoring	🟢	🟢
Native CRM System	🟢	🟢
Task Management	🔴	🟢
Realtime Sales alerts	🟢	🟢
Gmail integration	🟢	🟢
Outlook integration	🔴	🟢
Salesforce integration	🟢	🟢
Mobile App CRM	🔴	🟢
Create quotes & invoices	🟢	🔴
More information	View all features	View all features
Overall rating	★★★ 3.6/5 GetResponse works quickly, is easy to use, and has a good amount of features available. All in all one of the better tools out there.	★★★★ 4.3/5 ActiveCampaign is without a doubt one of the most effective tools out there. ActiveCampaign has a vast selection of different features. Although there is a slight learning curve for beginners, everyone should be able to master the program and have great results.
See for yourself?	Try GetResponse for free	Try ActiveCampaign for free

Screenshots

See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels

Alternatives