Really easy to use for beginners
Lots of beautiful email templates
Good reporting & integrations
Great targeting & segmentation
Easy to use drag & drop editor
Visual automation builder
Interface is visually very appealing
Native landingpage builder
Interface is user friendly
Tailored to bloggers & creators
Competitive pricing for small accounts
Lacks automation capabilities
Lacks segmentation (still list-based)
Limited reporting & tracking
Can not split-test automations
Good software but a bit expensive
Pay extra for subscribers in multilple lists
No visual builder for automations
Capabilities Detailed Review
Convertkit is easy to work with. That being said, customization options are very limited.
Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
With ConvertKit you have a very limited selection of templates, unless you HTML-code templates yourself.
MailChimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is very easy and convenient to use.
With ConvertKit you have different options choosing form types. You can also create landings pages. You are limited in creating custom designs.
MailChimp's form building is average. A nice feature is that you can create pop-ups.
ConvertKit is very user-friendly. Automations can be set up very easiliy with their ‘automations manager’. They work with a ‘trigger’ and ‘action’ system, which is very easy to use. With their visual automations builder you can also easily create multiple automations with their own rules, simply and fastly. The number of triggers you can select are limited, though.
Compared to other tools, Mailchimp is way too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in mailchimp because of their "lineair path only" approach.
It has basic A/B-testing. To get more detailed results is a bit of a complex process.
The A/B-testing of Mailchimp is limited. You can splittest subject lines, content, send times and form names. But you can not splittest complete automations or individual emails inside of automations.
6 - List management & segmentation
One of the outstanding features of Convertkit is their segmentation based on tags. You can get really targeted with who you want to send emails and automations to.
MailChimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
ConvertKit integrates with most apps (also with Zapier integrations).
There is not an app (for as far as we know) that doesn't integrate with MailChimp (that include Zapier as well, of course)!
ConvertKit does it's basic job. There's not much more to say about it.
It would deserve a 5 rating if MailChimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
ConvertKit replies really quickly and makes sure you are helped out in the end. Live chat is quick and responsive as well..
The support of MailChimp is solid. This include a ticket-based support system and live-chat.
Of all the programs, this one is easiest to use.
You don't need much time to be able to use all features, pretty straight forward.
Although good software, a bit too expensive if you have a large list of subscribers.
Very competitive pricing, but it gets pretty expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers)
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Convertkit is easy to use, and perfect for those who just got started, or just need their basic automation needs covered. For more advanced marketers, we would not recommend this tool, because it is a bit limited in terms of features. For instance, the selection of templates. This tool is great for bloggers, though. The user interface can be a bit confusing at times. It does contain some nice list management options. Also, this tool is great for bloggers! And it is a plus you can create landing pages with this tool.
Mailchimp is a decent tool. They have the best email templates, but in regards to other features they are lacking behind. For example, setting up automations, tagging & segmentations and A/B-testing. Mailchimp has been around for ages, but it seems that they are falling behind a bit when it comes to the automation part!