ConvertKit vs Mailchimp 2021 | All-in-one Review

Looking for a side-by-side comparison of ConvertKit vs Mailchimp? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of ConvertKit or Mailchimp. So continue reading to discover which tool is best for you...

ConvertKit vs Mailchimp Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed ConvertKit vs Mailchimp. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

	ConvertKit	Mailchimp
Overall Rating	★★★ 3.4/5	★★★ 3.3/5
More information	Visit ConvertKit	Visit Mailchimp
Pros and cons
Main Pros	🟢 Really easy to use for beginners	🟢 Lots of beautiful email templates
	🟢 Awesome support	🟢 Good reporting & integrations
	🟢 Great targeting & segmentation	🟢 Easy to use drag & drop editor
	🟢 Visual automation builder	🟢 Interface is visually very appealing
	🟢 Native landingpage builder	🟢 Interface is user friendly
	🟢 Tailored to bloggers & creators	🟢 Competitive pricing for small accounts
Main Cons	🔴 Limited A/B-testing	🔴 Lacks automation capabilities
	🔴 Lack of email templates	🔴 Lacks segmentation (still list-based)
	🔴 Limited reporting & tracking	🔴 Can not split-test automations
	🔴 Good software but a bit expensive	🔴 Pay extra for subscribers in multiple lists
		🔴 No visual builder for automations
More information	Visit ConvertKit	Visit Mailchimp
Capabilities Detailed Review	Rating	Rating
1 – Email builder	★★★ 3.5/5 We found the email builder pretty easy to work with during our ConvertKit review. That being said, the customization options are a bit limited.	★★★★ 4.0/5 Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
2 – Email templates	★ 1.5/5 With ConvertKit you have a limited selection of templates, unless you HTML-code templates yourself.	★★★★ 4.0/5 After this Mailchimp review we must say Mailchimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is easy to use.
3 – Form builder	★★★ 3.0/5 With ConvertKit you can choose a reasonable amount of form types. You can also create landings pages. Creating a custom design is a bit lacking.	★★★ 3.0/5 Mailchimp's form building is decent. A nice feature is that you can create pop-ups.
4 – List management & segmentation	★★★★★ 5.0/5 One of the outstanding features of ConvertKit is their segmentation based on tags. You can get really targeted with who you want to send emails and automations too.	★★ 2.0/5 Mailchimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
5 – Automation	★★★★ 4.0/5 ConvertKit is very user-friendly. Automations can be set up easily with their ‘automations manager’. They work with a ‘trigger’ and ‘action’ system, which is easy to use. With their visual automations builder you can also easily create multiple automations with their own rules. The number of triggers you can select are a bit limited, though.	★ 1.5/5 Compared to other tools, Mailchimp is a bit too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, Mailchimp is too basic in setting up automations. With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in Mailchimp because of their "lineair path only" approach.
6 – Splittesting	★★ 2.0/5 It has basic A/B-testing. To get more detailed results is a bit of a complex process.	★★ 2.0/5 The A/B-testing of Mailchimp is limited. You can split-test subject lines, content, send times and form names. But you can not split-test complete automations or individual emails inside of automations.
7 – Integrations	★★★ 3.5/5 ConvertKit integrates with most apps (also with Zapier integrations).	★★★★ 4.5/5 There is not an app (for as far as we know) that doesn't integrate with Mailchimp (that include Zapier as well, of course).
8 – Reporting	★★ 2.5/5 ConvertKit's reporting and tracking options are basic. More detailed information is not available.	★★★★ 4.0/5 It would deserve a 5 rating if Mailchimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
9 – Support & Community	★★★★ 4.0/5 ​ConvertKit replied really quickly during our ConvertKit review and make sure you are helped out. Live chat is quick and responsive as well..	★★★ 3.0/5 ​​​The support we got during this Mailchimp review was solid. This include a ticket-based support system and live-chat.
10 – Ease of use	★★★ 5.0/5 In comparison with other tools, this one is easy to use. Great for beginners and bloggers!	★★★★ 4.0/5 You don't need much time to be able to use all features. It works pretty straight forward.
11 – Value for money	★★★ 3.0/5 Although good software, a bit too expensive for the amount of features you are able to use. However, tools like Drip are even more expensive.	★★★★ 4.0/5 Very competitive pricing, but it gets expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers).
More information	View all features	View all features
Pricing
Free trial	Yes	Yes
Free plan	No	No
Price 1.000 contacts	$29/month	$15/month
Price 10.000 contacts	$119/month	$75/month
Price 25.000 contacts	$199/month	$150/month
Price 50.000 contacts	$379/month	$240/month
Price 100.000 contacts	$679/month	$475/month
More information	View pricing plans	View pricing plans
Marketing Features
Native Conversion tracking	🟢	🔴
Web activity tracking	🔴	🟢
Splittesting Campaigns	🟢	🟢
Splittesting Automations	🔴	🔴
Dynamic Personalized Content	🔴	🟢
Multichannel Attribution	🔴	🔴
Site Messaging	🔴	🔴
Facebook Integrations	🟢	🟢
SMS Integrations	🔴	🔴
Webinar integrations	🟢	🟢
Native Landingpage builder	🟢	🟢
Native Shopping Cart	🔴	🔴
Shopify integration	🟢	🟢
Woocommerce integration	🟢	🟢
Sales & CRM Features
Leadscoring	🔴	🔴
Native CRM System	🔴	🔴
Task Management	🔴	🔴
Realtime Sales alerts	🔴	🔴
Gmail integration	🟢	🔴
Outlook integration	🔴	🔴
Salesforce integration	🟢	🔴
Mobile App CRM	🔴	🔴
Create quotes & invoices	🔴	🔴
More information	View all features	View all features
Overall rating	★★★ 3.4/5 ConvertKit is easy to use, and perfect for those who just got started, or just need their basic automation needs covered. with using a marketing automation program. It also provides you with some nice list management options. This tool is especially suited for bloggers! Furthermore, you can create landing pages with this tool.	★★★ 3.3/5 Mailchimp is a solid tool. It is easy to use, looks great visually, and probably the best tool when it comes to email templates. Also, their reporting is on point. When it comes to setting up automations, segmentation options, and A/B-testing, they are falling behind a little.
See for yourself?	Try ConvertKit for free	Try Mailchimp for free

Screenshots

See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels

Alternatives