Lots of beautiful email templates
Easy to use (beginner friendly)
Good reporting & integrations
Great for event marketing
Easy to use drag & drop editor
Good email builder (drag & drop)
Interface is visually very appealing
Huge email templates library
Interface is user friendly
Competitive pricing for small accounts
Decent support & help docs
Lacks automation capabilities
Overpriced for what they offer
Lacks segmentation (still list-based)
Limited from building options
Can not split-test automations
Bad segmentation (manual tagging only)
Pay extra for subscribers in multiple lists
Very basic automations only
No visual builder for automations
Limited split testing (only subject lines)
Outdated email design templates
Basic reporting only (no visuals also)
Capabilities Detailed Review
Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.
MailChimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is very easy and convenient to use.
Using ConstantContact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.
MailChimp's form building is average. A nice feature is that you can create pop-ups.
ConstantContact is as basic as it comes.
Compared to other tools, Mailchimp is way too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in mailchimp because of their "lineair path only" approach.
Constant Contact is very limited in setting up automations.
The A/B-testing of Mailchimp is limited. You can splittest subject lines, content, send times and form names. But you can not splittest complete automations or individual emails inside of automations.
The only thing you can A/B test with Constant Contact are the subject lines.
6 - List management & segmentation
MailChimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
Tagging options are limited and difficult to use.
There is not an app (for as far as we know) that doesn't integrate with MailChimp (that include Zapier as well, of course)!
Constant Contact integrates with basically every app (also Zapier integrations).
It would deserve a 5 rating if MailChimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
Basic tracking and reporting. For advanced metrics not very suitable.
The support of MailChimp is solid. This include a ticket-based support system and live-chat.
With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present.
You don't need much time to be able to use all features, pretty straight forward.
This is a fairly straightforward tool, though that’s probably due to the limited functionality of it.
Very competitive pricing, but it gets pretty expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers)
Way too expensive for what it can do, especially if you have a list of 10K plus.
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Mailchimp is a decent tool. They have the best email templates, but in regards to other features they are lacking behind. For example, setting up automations, tagging & segmentations and A/B-testing. Mailchimp has been around for ages, but it seems that they are falling behind a bit when it comes to the automation part!
Although Constant Contact is not a bad tool, it just doesn't compare well with other tools available. Constant Contact is fairly easy to use and does the basics well. But the thing is that it is way too limited, especially for the price. It is too outdated and too basic for this time. I can not find a clear reason why we should recommend this tool, except for setting up events, a nice selection of email templates, and .
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