Good support & huge community
Lots of beautiful email templates
Great integrations with apps
Good reporting & integrations
Vast selection of form templates
Easy to use drag & drop editor
Email builder is simple and effective
Interface is visually very appealing
Good broadcast campaign reporting
Interface is user friendly
Competitive pricing for small accounts
Pay for unsubscribed contacts
Lacks automation capabilities
Limited automation triggers & builder
Lacks segmentation (still list-based)
Limited splittesting (only subject lines)
Can not split-test automations
Limited automation reporting
Pay extra for subscribers in multilple lists
No visual builder for automations
Capabilities Detailed Review
The visuals are a bit outdated, but all in all it's pretty effective in setting up campaigns. Sometimes the user interface can be a bit trippy and clunky.
Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
AWeber has a vast selection of templates, but their designs are outdated and the editor is difficult to use. For $29 you can have a template modified by the Awber staff, and for $229 you can have your own design made.
MailChimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is very easy and convenient to use.
Very basic, but a large selection of form types.
MailChimp's form building is average. A nice feature is that you can create pop-ups.
AWeber is very basic. It is fairly easy to use, but it is too limited.
Compared to other tools, Mailchimp is way too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in mailchimp because of their "lineair path only" approach.
A/B-testing is possible, but a bit tricky. With Aweber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. Aweber Split-testing capabilities are too basic if you ask us.
The A/B-testing of Mailchimp is limited. You can splittest subject lines, content, send times and form names. But you can not splittest complete automations or individual emails inside of automations.
6 - List management & segmentation
The tagging options are limited and outdated in comparison with other tools, but list management is nicely done.
MailChimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
AWeber integrates with basically every app (also Zapier integrations).
There is not an app (for as far as we know) that doesn't integrate with MailChimp (that include Zapier as well, of course)!
Tracking and reporting is done well with AWeber, except for reporting of automations, which is limited.
It would deserve a 5 rating if MailChimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though).
The support of MailChimp is solid. This include a ticket-based support system and live-chat.
A bit outdated, but not very difficult to use.
You don't need much time to be able to use all features, pretty straight forward.
A bit overpriced for what it can do.
Very competitive pricing, but it gets pretty expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers)
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Aweber was once one of the most popular tools out there years ago. Unfortunately, they were not able to keep up with other tools. We can't recommend Aweber for this reason.
Mailchimp is a decent tool. They have the best email templates, but in regards to other features they are lacking behind. For example, setting up automations, tagging & segmentations and A/B-testing. Mailchimp has been around for ages, but it seems that they are falling behind a bit when it comes to the automation part!