AWeber vs Mailchimp 2021 | All-in-one Review

Looking for a side-by-side comparison of AWeber vs Mailchimp? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of AWeber or Mailchimp. So continue reading to discover which tool is best for you...

Overal Score: ★★★ 3.0/5

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Overal Score: ★★★ 3.3/5

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AWeber vs Constant Contact Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed AWeber vs Constant Contact. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

AWeberMailchimp
 
Overall Rating★★★ 3.0/5★★ 3.3/5
More informationVisit AWeberVisit Mailchimp
Pros and cons
Main Pros🟢 Good support & huge community🟢 Lots of beautiful email templates
 🟢 Great integrations with apps🟢 Good reporting & integrations
 🟢 Vast selection of form templates🟢 Easy to use drag & drop editor
 🟢 Email builder is simple and effective🟢 Interface is visually very appealing
 🟢 Good broadcast campaign reporting🟢 Interface is user friendly
🟢 Competitive pricing for small accounts
Main Cons🔴 Pay for unsubscribed contacts🔴 Lacks automation capabilities
 🔴 Limited automation triggers & builder🔴 Lacks segmentation (still list-based)
 🔴 Limited splittesting (only subject lines)🔴 Can not split-test automations
 🔴 Limited automation reporting🔴 Pay extra for subscribers in multiple lists
🔴 Outdated email templates🔴 No visual builder for automations
More informationVisit AWeberVisit Mailchimp
Capabilities Detailed ReviewRatingRating
1 – Email builder★★★ 3.5/5
AWeber's visuals are a bit outdated, but all in all it's pretty effective in setting up emails.
★★★★ 4.0/5
Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
2 – Email templates★★ 2.0/5
AWeber has a vast selection of templates, but their designs are a bit outdated. For $29 you can have a template modified by the AWeber staff, and for $229 you can have your own design made.
★★★★ 4.0/5
After this Mailchimp review we must say Mailchimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is easy to use.
3 – Form builder★★★ 3.0/5
A bit basic, but a large selection of form types.
★★★ 3.0/5
Mailchimp's form building is decent. A nice feature is that you can create pop-ups.
4 – List management & segmentation★★★ 3.0/5
​The tagging options are a bit limited and outdated, but list management is nicely done.
★★ 2.0/5
Mailchimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
5 – Automation★★ 2.0/5
It is fairly easy to use, but the features of setting up automations are limited. There are only two ways to set up an automation with AWeber. One is when somebody subscribes to a list, the other is when you apply a tag. You can not create triggers based on certain behaviour, like the purchasing of a product.
1.5/5
Compared to other tools, Mailchimp is a bit too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, Mailchimp is too basic in setting up automations. With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in Mailchimp because of their "lineair path only" approach.
6 – Splittesting★★ 2.0/5
A/B-testing is possible, but a bit tricky. With AWeber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. AWeber Split-testing capabilities are too basic if you ask us.
★★ 2.0/5
The A/B-testing of Mailchimp is limited. You can split-test subject lines, content, send times and form names. But you can not split-test complete automations or individual emails inside of automations.
7 – Integrations★★★★ 4.0/5
AWeber integrates with basically every app (also Zapier integrations).
★★★★ 4.5/5
There is not an app (for as far as we know) that doesn't integrate with Mailchimp (that include Zapier as well, of course).
8 – Reporting★★★ 3.5/5
Tracking and reporting, in general, is done well with AWeber, except for reporting of automations, which is limited.
★★★★ 4.0/5
It would deserve a 5 rating if Mailchimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
9 – Support & Community★★★★ 4.0/5
​There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though). We had good support during our AWeber review.
★★★ 3.0/5
The support we got during this Mailchimp review was solid. This include a ticket-based support system and live-chat.
10 – Ease of use★★★ 3.0/5
​In general this tool is not difficult to use, but some features are a bit outdated.
★★★★ 4.0/5
You don't need much time to be able to use all features. It works pretty straight forward.
11 – Value for money★★★ 3.0/5
AWeber used to be one of the most popular tools. But after our AWeber review we must conclude that AWeber has difficulties keeping up with other tools. The prices have stayed the same though. It is affordable for low numbers of contacts, but very expensive for large amounts.
★★★★ 4.0/5
Very competitive pricing, but it gets expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers).
More informationView all featuresView all features
Pricing
Free trialYesYes
Free planNoNo
Price 1.000 contacts$29/month$15/month
Price 10.000 contacts$69/month$75/month
Price 25.000 contacts$149/month$150/month
Price 50.000 contacts$392/month$240/month
Price 100.000 contacts$792/month$475/month
More informationView pricing plansView pricing plans
Marketing Features
Native Conversion tracking 🟢 🔴
Web activity tracking 🟢 🟢
Splittesting Campaigns 🟢 🟢
Splittesting Automations 🔴 🔴
Dynamic Personalized Content 🟢 🟢
Multichannel Attribution 🔴 🔴
Site Messaging 🔴 🔴
Facebook Integrations 🟢 🟢
SMS Integrations 🟢 🔴
Webinar integrations 🟢 🟢
Native Landingpage builder 🔴 🟢
Native Shopping Cart 🔴 🔴
Shopify integration 🟢 🟢
Woocommerce integration 🟢 🟢
Sales & CRM Features
Leadscoring 🔴 🔴
Native CRM System 🟢 🔴
Task Management 🔴 🔴
Realtime Sales alerts 🔴 🔴
Gmail integration 🟢 🔴
Outlook integration 🟢 🔴
Salesforce integration 🟢 🔴
Mobile App CRM 🔴 🔴
Create quotes & invoices 🔴 🔴
More informationView all featuresView all features
Overall rating★★★ 3.0/5
AWeber has been around for a long time. It's not the most advanced product available, but it contains all features that you need for your basics. Mostly, it is easy to use. AWeber's reporting for broadcasts is on point and they offer some other cool features.
★★★ 3.3/5
Mailchimp is a solid tool. It is easy to use, looks great visually, and probably the best tool when it comes to email templates. Also, their reporting is on point. When it comes to setting up automations, segmentation options, and A/B-testing, they are falling behind a little.
See for yourself?Try AWeber for freeTry Mailchimp for free

Screenshots

See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels

Alternatives

Top 3 Aweber Alternatives

Not satisfied with AWeber vs Mailchimp? Below you can find some more alternatives for AWeber. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool that just offers more in terms of setting up automations and setting up A/B-tests.

Read AWeber vs ActiveCampaign
Read Full ActiveCampaign Review

Alternative #2: GetResponse

If you are looking for a good alternative for Aweber, then GetResponse may be a good option. It's a tool with a great tagging and segmentation system.

Read AWeber vs GetResponse
Read Full GetResponse Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce and people who know some javascript.

Read AWeber vs Drip
Read Full Drip Review

Top 3 Mailchimp Alternatives

Not satisfied with AWeber vs Mailchimp? Below you can find some more alternatives for Mailchimp. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool, especially in setting up automations, A/B-testing, and list management.

Read Mailchimp vs ActiveCampaign
Read Full ActiveCampaign Review

Alternative #2: GetResponse

If you are looking for a good alternative for Mailchimp, then GetResponse may be a good option. It is a tool with great tagging and segmentation options.

Read Mailchimp vs GetResponse
Read Full GetResponse Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.

Read Mailchimp vs Drip
Read Full Drip Review