Really good value for money
Lots of beautiful email templates
Solid email & form builder
Good reporting & integrations
Great tracking and reporting
Easy to use drag & drop editor
Interface is visually very appealing
Interface is user friendly
Native landingpage builder
Competitive pricing for small accounts
Good segmentation & tagging
Email templates look outdated
Lacks automation capabilities
UX of the Automation builder
Lacks segmentation (still list-based)
Limited form design options
Can not split-test automations
Pay extra for subscribers in multilple lists
No visual builder for automations
Capabilities Detailed Review
GetResponse makes use of a drag and drop editor which is easy to handle. Also nice is the way you can undo/redo actions with a revision history. Also, you can spam-test your emails, which is really cool!
Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
With GetResponse you have a decent selection of different email templates. They do look a bit outdated though.
MailChimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is very easy and convenient to use.
Setting up forms with GetResponse is done conveniently with their form builder. It is helpful that you can also create landings pages. The only downsides are that the form design options and the form display options (like pop ups etc) are a bit limited. But if you work with optin software or some of the popular pagebuilders for wordpress like Elementor and thrive, you won't have a problem here.
MailChimp's form building is average. A nice feature is that you can create pop-ups.
GetResponse is decent when it comes to setting up automations. GetResponse is equipped with a nice workflow builder in which all features are conveniently listed and can be applied with drag and drop. It is a little bit outdated though, because you have to leave to automation builder to create new emails (which disrupts your workflow) and deliverability leaves a lot to be desired.
Compared to other tools, Mailchimp is way too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in mailchimp because of their "lineair path only" approach.
The A/B-testing of GetResponse is decent and has the basic features readily available. You can test email content, and split-test individual emails inside automations. You can not splittest a complete automation or funnel however.
The A/B-testing of Mailchimp is limited. You can splittest subject lines, content, send times and form names. But you can not splittest complete automations or individual emails inside of automations.
6 - List management & segmentation
The only downside of GetResponse tagging system is that tagging can not be done manually. Other than that, good segmentation and tagging system.
MailChimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
GetResponse integrates with almost every app (also integration with Zapier).
There is not an app (for as far as we know) that doesn't integrate with MailChimp (that include Zapier as well, of course)!
GetResponse does tracking and reporting well. It is slightly better than most tools out there, since it has some nice extra features. The best one is ROI tracking.
It would deserve a 5 rating if MailChimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
Asking support through GetResponse is easy. There are many options: email, phone, live chat, and a lot of information elsewhere. They are usually very responsive and helpful, but sometimes not at all.
The support of MailChimp is solid. This include a ticket-based support system and live-chat.
Sometimes a bit confusing, but in the end you'll manage.
You don't need much time to be able to use all features, pretty straight forward.
GetResponse offers really good value for money.
Very competitive pricing, but it gets pretty expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers)
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
GetResponse is definitely one of the better tools we have reviewed. GetResponse scores really well on almost all features, however, it doesn't score the best in anything. So if you need the best of the best in a certain area, keep that in mind. However, If your email marketing need are not too advanced, you will probably be happy with this tool!
Mailchimp is a decent tool. They have the best email templates, but in regards to other features they are lacking behind. For example, setting up automations, tagging & segmentations and A/B-testing. Mailchimp has been around for ages, but it seems that they are falling behind a bit when it comes to the automation part!