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GetResponse vs Mailchimp 2021 | All-in-one Review

GetResponse vs Mailchimp 2021 | All-in-one Review

Looking for a side-by-side comparison of GetResponse vs Mailchimp? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of GetResponse or Mailchimp. So continue reading to discover which tool is best for you...

Overal Score: ★★★ 3.6/5

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Overal Score: ★★★ 3.3/5

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GetResponse vs Mailchimp Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed GetResponse vs Mailchimp. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

Overall Rating★★★ 3.6/5★★★ 3.3/5
More informationVisit GetResponseVisit Mailchimp
Pros and cons
Main Pros🟢 Really good value for money🟢 Lots of beautiful email templates
 🟢 Solid email & form builder🟢 Good reporting & integrations
 🟢 Great tracking and reporting🟢 Easy to use drag & drop editor
 🟢 Great splittesting🟢 Interface is visually very appealing
 🟢 Lots of email templates🟢 Interface is user friendly
🟢 Native landingpage builder🟢 Competitive pricing for small accounts
🟢 Good support
 🟢 Good segmentation & tagging
Main Cons🔴 Email templates look outdated🔴 Lacks automation capabilities
 🔴 UX of the Automation builder🔴 Lacks segmentation (still list-based)
 🔴 Limited form design options🔴 Can not split-test automations
 🔴 Pay extra for subscribers in multiple lists
🔴 No visual builder for automations
More informationVisit GetResponseVisit Mailchimp
Capabilities Detailed ReviewRatingRating
1 – Email builder★★★★ 4.5/5
GetResponse makes use of a drag and drop editor which is easy to handle. Also nice is the way you can undo/redo actions with a revision history. Also, you can spam-test your emails, which is really cool!
★★★★ 4.0/5
Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
2 – Email templates★★★ 3.0/5
With GetResponse you have a decent selection of different email templates. They do look a bit outdated though.
★★★★ 4.0/5
After this Mailchimp review we must say Mailchimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is easy to use.
3 – Form builder★★★★ 4.0/5
Setting up forms with GetResponse is done conveniently with their form builder. It is helpful that you can also create landings pages. The only downsides are that the form design options and the form display options (like pop ups etc) are a bit limited. But if you work with optin software or some of the popular pagebuilders for wordpress like Elementor and thrive, you won't have a problem here.
★★★ 3.0/5
Mailchimp's form building is decent. A nice feature is that you can create pop-ups.
4 – List management & segmentation★★★★ 4.0/5
​The only downside we came across in point 4 of our GetResponse review was their tagging system is that tagging can not be done manually. Other than that, good segmentation and tagging system.
★★ 2.0/5
Mailchimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
5 – Automation★★★ 3.0/5
GetResponse is decent when it comes to setting up automations. GetResponse is equipped with a nice workflow builder in which all features are conveniently listed and can be applied with drag and drop. It is a little bit outdated though, because you have to leave to automation builder to create new emails (which disrupts your workflow) and deliverability leaves a lot to be desired.
Compared to other tools, Mailchimp is a bit too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, Mailchimp is too basic in setting up automations. With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in Mailchimp because of their "lineair path only" approach.
6 – Splittesting★★★3.0/5
The A/B-testing of GetResponse is decent and has the basic features readily available. You can test email content, and split-test individual emails inside automations. You can not splittest a complete automation or funnel however.
★★ 2.0/5
The A/B-testing of Mailchimp is limited. You can split-test subject lines, content, send times and form names. But you can not split-test complete automations or individual emails inside of automations.
7 – Integrations★★★ 3.5/5
GetResponse integrates with almost every app (also integration with Zapier).
★★★★ 4.5/5
There is not an app (for as far as we know) that doesn't integrate with Mailchimp (that include Zapier as well, of course).
8 – Reporting★★★★ 4.0/5
GetResponse does tracking and reporting well. It is slightly better than most tools out there, since it has some nice extra features. The best one is ROI tracking.
★★★★ 4.0/5
​It would deserve a 5 rating if Mailchimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
9 – Support & Community★★★ 3.0/5
We've had great support during our GetResponse review. There are many options: email, phone, live chat, and a lot of information elsewhere. They are usually very responsive and helpful, but sometimes not at all.
★★★ 3.0/5
​The support we got during this Mailchimp review was solid. This include a ticket-based support system and live-chat.
10 – Ease of use★★★ 3.5/5
Sometimes a bit confusing, but in the end you'll manage.
★★★★ 4.0/5
You don't need much time to be able to use all features. It works pretty straight forward.
11 – Value for money★★★★ 4.0/5
After completing our GetResponse review, we must say they offer really good value for money.
★★★★ 4.0/5
Very competitive pricing, but it gets expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers).
More informationView all featuresView all features
Free trialYesYes
Free planNoNo
Price 1.000 contacts$15/month$15/month
Price 10.000 contacts$65/month$75/month
Price 25.000 contacts$145/month$150/month
Price 50.000 contacts$250/month$240/month
Price 100.000 contacts$450/month$475/month
More informationView pricing plansView pricing plans
Marketing Features
Native Conversion tracking 🔴 🔴
Web activity tracking 🟢 🟢
Splittesting Campaigns 🟢 🟢
Splittesting Automations 🔴 🔴
Dynamic Personalized Content 🟢 🟢
Multichannel Attribution 🔴 🔴
Site Messaging 🔴 🔴
Facebook Integrations 🟢 🟢
SMS Integrations 🔴 🔴
Webinar integrations 🔴 🟢
Native Landingpage builder 🟢 🟢
Native Shopping Cart 🔴 🔴
Shopify integration 🟢 🟢
Woocommerce integration 🟢 🟢
Sales & CRM Features
Leadscoring 🟢 🔴
Native CRM System 🟢 🔴
Task Management 🔴 🔴
Realtime Sales alerts 🟢 🔴
Gmail integration 🟢 🔴
Outlook integration 🔴 🔴
Salesforce integration 🟢 🔴
Mobile App CRM 🔴 🔴
Create quotes & invoices 🔴 🔴
More informationView all featuresView all features
Overall rating★★★ 3.6/5
GetResponse works quickly, is easy to use, and has a good amount of features available. All in all one of the better tools out there.
★★★ 3.3/5
Mailchimp is a solid tool. It is easy to use, looks great visually, and probably the best tool when it comes to email templates. Also, their reporting is on point. When it comes to setting up automations, segmentation options, and A/B-testing, they are falling behind a little.
See for yourself?Try GetResponse for freeTry Mailchimp for free


See also: Membershiop funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels


Top 3 GetResponse Alternatives

Not satisfied with GetResponse vs Mailchimp? Below you can find some more alternatives for GetResponse. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: ActiveCampaign

ActiveCampaign is definitely the most powerful tool we've review so far. You can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B).

Read GetResponse vs ActiveCampaign
Read Full ActiveCampaign Review

Alternative #2: ConvertKit

ConvertKit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend ConvertKit to bloggers, because the founders were bloggers and created the software with this audience in mind. With ConvertKit, you can also create landing pages

Read GetResponse vs ConvertKit
Read Full ConvertKit Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. Their targeting & segmentation features are probably the best in the business (because of their "events" feature). We would especially recommend this tool for people working in ecommerce ánd to people who know how to code (javascript).

Read GetResponse vs Drip
Read Full Drip Review

Top 3 Mailchimp Alternatives

Not satisfied with GetResponse vs Mailchimp? Below you can find some more alternatives for Mailchimp. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool, especially in setting up automations, A/B-testing, and list management.

Read Mailchimp vs ActiveCampaign
Read Full ActiveCampaign Review

Alternative #2: GetResponse

If you are looking for a good alternative for Mailchimp, then GetResponse may be a good option. It is a tool with great tagging and segmentation options.

Read Mailchimp vs GetResponse
Read Full GetResponse Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.

Read Mailchimp vs Drip
Read Full Drip Review