AWeber vs Drip

Looking for a side-by-side comparison of AWeber vs Drip? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of AWeber or Drip. So continue reading to discover which tool is best for you...

Want more details? Check out the detailed AWeber vs Drip comparison below...

AWeber vs Drip Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed AWeber vs Drip. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

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Overall Rating
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Pros and cons
Main Pros
Good support & huge community
Best segmentation (with events)
Great integrations with apps
Good for ecommerce
Vast selection of form templates
Good visual automation builder
Email builder is simple and effective
Good drag-and-drop email editor
Good broadcast campaign reporting
Detailed reporting & tracking
Shareable workflows & automations
Main Cons
Pay for unsubscribed contacts
Waaaay too expensive
Limited automation triggers & builder
Limited email templates
Limited splittesting (only subject lines)
Limited form builder
Limited automation reporting
Hard to splittest content inside emails
Outdated email templates
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Capabilities Detailed Review
1 - Email builder
3.5/5 The visuals are a bit outdated, but all in all it's pretty effective in setting up campaigns. Sometimes the user interface can be a bit trippy and clunky.
4.0/5 Since July of 2018 Drip has implemented a new visual builder. It's fun and easy to use. Drip has so many features when it comes to setting up automations that you need some time to get acquainted with it.
2 - Email templates
2.0/5 AWeber has a vast selection of templates, but their designs are outdated and the editor is difficult to use. For $29 you can have a template modified by the Awber staff, and for $229 you can have your own design made.
1.0/5 Not good in terms of email templates. They don't have a good library of pre-made templates. But with the new visual builder you should be able to create some good ones yourself.
3 - Form builder
3.0/5 Very basic, but a large selection of form types.
3.5/5 Although design options are limited, there are plenty of different form types. What's cool, is thay you can customize the visibility and the behavior associated.
4 - Automations
2.0/5 AWeber is very basic. It is fairly easy to use, but it is too limited.
4.0/5 "Drip’s automations are centered around user-friendliness and smoothness. It works with ‘rules’ and ‘workflows’, which make setting up simple automations easy. They've also recently introduced ""sharable workflow"" which are basically pre-built automations you can import into your account with 1 click. This saves you a lot of time "
5 - Splittesting
2.0/5 A/B-testing is possible, but a bit tricky. With Aweber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. Aweber Split-testing capabilities are too basic if you ask us.
2.0/5 Drip's A/B-testing functionality quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails.
6 - List management & segmentation
3.0/5 ​The tagging options are limited and outdated in comparison with other tools, but list management is nicely done.
5.0/5 Nothing bad can be said about Drip's segmentation options. Drip is without a doubt the best tool when it comes to segmentation. They go a step further than tags with their "events" feature. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.
7 - Integrations
4.0/5 AWeber integrates with basically every app (also Zapier integrations).
3.5/5 Drip integrates with most apps (also with Zapier integrations). And because they are part of Leadpages, we believe there will be many deep integrations with popular marketing software coming in the very near future because leadpages is working on Center (a marketing integration tool)
8 - Reporting
3.5/5 ​Tracking and reporting is done well with AWeber, except for reporting of automations, which is limited.
5.0/5 Best tool when it comes to tracking and reporting. It offers the biggest offering of data and visually it is very nicely illustrated.
9 - Support & Community
4.0/5 There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though).
4.0/5 Live chat is available during limited hours and they respond really fast with great answers.
10 - Ease of use
3.0/5 A bit outdated, but not very difficult to use.
3.5/5 Pretty easy to set up and start using. Especially the automation part because of their "sharable workflows" which are pre-built automations you can import into your account.
11 - Value for money
3.0/5 A bit overpriced for what it can do.
1.0/5 Price is the worst feature of this software. They have recently retired their free forever plan and increased their relatively high prices even further. They've got some great features, but we have to score the pricing like this when we compare to other tools.
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Marketing Features
Native Conversion tracking
Web activity tracking
Splittesting Campaigns
Splittesting Automations
Dynamic Personalized Content
Multichannel Attribution
Site Messaging
Facebook Integrations
SMS Integrations
Webinar integrations
Native Landingpage builder
Native Shopping Cart
Shopify integration
Woocommerce integration
Sales & CRM Features
Native CRM System
Task Management
Realtime Sales alerts
Gmail integration
Outlook integration
Salesforce integration
Mobile App CRM
Create quotes & invoices
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Overall rating
3.0/5 Aweber was once one of the most popular tools out there years ago. Unfortunately, they were not able to keep up with other tools. We can't recommend Aweber for this reason.
3.3/5 Drip has some awesome features when it comes to marketing automation, like their segmentation and targeting features. Also, their workflow builder and "shared workflows" are really nice because you can build AND import pre-built automations right into your account. However, it is a really expensive tool compared to other tools like ActiveCampaign (who have the same if not better automation features). In short, our advice is: If you are in eCommerce, go for Drip or Klaviyo (better price). If you need amazing targeting, also consider Drip. But if you are in B2B or want great value for money, consider a tool like ActiveCampaign.
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AWeber Screenshots

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Top 3 AWeber Alternatives

Not satisfied with AWeber vs Drip Below you can find some more alternatives for Aweber. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.


Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool that just offers more in terms of setting up automations and setting up A/B-tests.


Read AWeber vs Activecampaign

Read Full ActiveCampaign Review

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Alternative #2: GetResponse

If you are looking for a good alternative for Aweber, then GetResponse may be a good option. It's a tool with a great tagging and segmentation system.


Read AWeber vs GetResponse

Read Full GetResponse Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce and people who know some javascript.

Read AWeber vs Drip

Read Full Drip Review

Top 3 Drip Alternatives

Not satisfied with AWeber vs Drip Below you can find some more alternatives for Drip. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.


Alternative #1: ActiveCampaign

ActiveCampaign is definitely the most powerful tool we've review so far. You can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B).


Read Drip vs Activecampaign

Read Full ActiveCampaign Review

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Alternative #2: GetResponse

GetResponse is definitely one of the better tools we have reviewed. GetResponse scores really well on pricing (very affordable) and on almost all features. However, it doesn't score the best in anything. So if you need the best of the best in a certain area, keep that in mind. However, If your email marketing need are not too advanced, you will probably be happy with this tool!


Read Drip vs GetResponse

Read Full GetResponse Review

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Alternative #3: Convertkit

Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend Convertkit to bloggers, because the founders were bloggers and created the software with this audience in mind. With Convertkit, you can also create landing pages.


Read Drip vs Convertkit

Read Full Convertkit Review

Your comments and questions

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