Good support & huge community
Best segmentation (with events)
Great integrations with apps
Vast selection of form templates
Good visual automation builder
Email builder is simple and effective
Good drag-and-drop email editor
Good broadcast campaign reporting
Detailed reporting & tracking
Shareable workflows & automations
Pay for unsubscribed contacts
Limited automation triggers & builder
Limited splittesting (only subject lines)
Limited automation reporting
Hard to splittest content inside emails
Capabilities Detailed Review
The visuals are a bit outdated, but all in all it's pretty effective in setting up campaigns. Sometimes the user interface can be a bit trippy and clunky.
Since July of 2018 Drip has implemented a new visual builder. It's fun and easy to use. Drip has so many features when it comes to setting up automations that you need some time to get acquainted with it.
AWeber has a vast selection of templates, but their designs are outdated and the editor is difficult to use. For $29 you can have a template modified by the Awber staff, and for $229 you can have your own design made.
Not good in terms of email templates. They don't have a good library of pre-made templates. But with the new visual builder you should be able to create some good ones yourself.
Very basic, but a large selection of form types.
Although design options are limited, there are plenty of different form types. What's cool, is thay you can customize the visibility and the behavior associated.
AWeber is very basic. It is fairly easy to use, but it is too limited.
"Drip’s automations are centered around user-friendliness and smoothness. It works with ‘rules’ and ‘workflows’, which make setting up simple automations easy. They've also recently introduced ""sharable workflow"" which are basically pre-built automations you can import into your account with 1 click. This saves you a lot of time
A/B-testing is possible, but a bit tricky. With Aweber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. Aweber Split-testing capabilities are too basic if you ask us.
Drip's A/B-testing functionality quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails.
6 - List management & segmentation
The tagging options are limited and outdated in comparison with other tools, but list management is nicely done.
Nothing bad can be said about Drip's segmentation options. Drip is without a doubt the best tool when it comes to segmentation. They go a step further than tags with their "events" feature. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.
AWeber integrates with basically every app (also Zapier integrations).
Drip integrates with most apps (also with Zapier integrations). And because they are part of Leadpages, we believe there will be many deep integrations with popular marketing software coming in the very near future because leadpages is working on Center (a marketing integration tool)
Tracking and reporting is done well with AWeber, except for reporting of automations, which is limited.
Best tool when it comes to tracking and reporting. It offers the biggest offering of data and visually it is very nicely illustrated.
There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though).
Live chat is available during limited hours and they respond really fast with great answers.
A bit outdated, but not very difficult to use.
Pretty easy to set up and start using. Especially the automation part because of their "sharable workflows" which are pre-built automations you can import into your account.
A bit overpriced for what it can do.
Price is the worst feature of this software. They have recently retired their free forever plan and increased their relatively high prices even further. They've got some great features, but we have to score the pricing like this when we compare to other tools.
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Aweber was once one of the most popular tools out there years ago. Unfortunately, they were not able to keep up with other tools. We can't recommend Aweber for this reason.
Drip has some awesome features when it comes to marketing automation, like their segmentation and targeting features. Also, their workflow builder and "shared workflows" are really nice because you can build AND import pre-built automations right into your account. However, it is a really expensive tool compared to other tools like ActiveCampaign (who have the same if not better automation features). In short, our advice is: If you are in eCommerce, go for Drip or Klaviyo (better price). If you need amazing targeting, also consider Drip. But if you are in B2B or want great value for money, consider a tool like ActiveCampaign.