AWeber has been around for a long time. It's not the most advanced product available, but it contains all features that you need for your basics. Mostly, it is easy to use. Aweber's reporting for broadcasts is on point and they offer some other cool features.
Aweber's visuals are a bit outdated, but all in all it's pretty effective in setting up emails.
AWeber has a vast selection of templates, but their designs are a bit outdated. For $29 you can have a template modified by the Aweber staff, and for $229 you can have your own design made.
A bit basic, but a large selection of form types.
4 - List Management & Segmentation
The tagging options are a bit limited and outdated, but list management is nicely done.
It is fairly easy to use, but the features of setting up automations are limited. There are only two ways to set up an automation with Aweber. One is when somebody subscribes to a list, the other is when you apply a tag. You can not create triggers based on certain behaviour, like the purchasing of a product.
A/B-testing is possible, but a bit tricky. With Aweber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. Aweber Split-testing capabilities are too basic if you ask us.
AWeber integrates with basically every app (also Zapier integrations).
Tracking and reporting, in general, is done well with AWeber, except for reporting of automations, which is limited.
There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though). We had good support during our Aweber review.
In general this tool is not difficult to use, but some features are a bit outdated.
Aweber used to be one of the most popular tools. But after our Aweber review we must conclude that Aweber has difficulties keeping up with other tools. The prices have stayed the same though. It is affordable for low numbers of contacts, but very expensive for large amounts.