AWeber Review 2020: The Good, The Bad, The Ugly...

Is Aweber right for you?

Aweber was once regarded as the best marketing automation solution of the market. Since time has passed, new features have been developed, and new competitors have entered the market. How does Aweber stack up in this new era? Can Aweber still be regarded as one of the best tools?

It's time for an up-to-date Aweber review. We take you through all of the different features of Aweber, and how well this tool performs as a email marketing solution (also in comparison with other tools). Check out our detailed Aweber review below to see if this tool is right for you!

Our Review Score: 3.0/5

1) Email builder: 3.5/5

2) Email templates: 2.0/5

3) Form building: 3.0/5

4) Segmentation: 3.0/5

5) Automation: 2.0/5

6) Splittesting: 2.0/5

7) Integrations: 4.0/5

8) Reporting & tracking: 3.5/5

9) Support & Community: 4.0/5

10) Ease of use: 3.0/5

11) Value for money: 3.0/5

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AWeber User Reviews
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Value for money
Ease of use

Aweber Review: Main Pro's and Con's

Main pro's

Main con's

Interface Screenshots

Aweber Review Rating Details

How does Aweber score as a Marketing Automation tool? After doing extensive research, using the the tool for our own Marketing purposes, and seeing how the tool stacks up against other tools, we have constructed this Aweber review feature table to give you a clear overview of the most important features. Every rating is accompanied by a small summary.

Aweber pricing

Pricing is certainly an important aspect of this Aweber review. How much does it cost to use Aweber? Below you can find the prices based on the amount of contacts you need to manage.

We try to update the pricing as best we can in this Aweber review. However, the pricing as listed on this page might be differtent from the prices listed on the ESPs official site due to changes.

Aweber Features (Marketing & Sales)

We've compiled some of the most important marketing and sales features from this Aweber review in the table below. This is especially handy if you are a B2B organisation or an organisation with a sales team, because you might need features like a Customer Relationship Management (CRM) system included in your platform. Check it out:

Want to see which Email Marketing Service scores best? Check out our top-to-bottom Best Email service provider ranking overview.

Who is Aweber right for?

It's great when...

#1 You are looking for an  automation tool for sales tracking

You need sales tracking. The reporting and tracking of Aweber is pretty solid. Most tools don't offer sales tracking, but Aweber allows this through their automation features.

#2 You have basic needs and need a user friendly tool that organizes your lists in a convenient way.

With Aweber you can easily create certain rules to automatically manage your subscribers.

#3 You are a beginner and in need of a lot of support.

Aweber offers good support for their starting users, like articles, videos and podcasts.

It's not so great when...

#1 You need to set up more advanced automations

Aweber is very basic when it comes to setting up automations. There are only two ways to set up an automation with Aweber. One is when somebody subscribes to a list, the other is when you apply a tag. You can not create triggers based on certain behaviour, like the purchasing of a product.

#2 You are on a tight budget and you need to manage a large amount of contacts

When you use Aweber, and you need to manage more than 50,000 contacts, Aweber is expensive.




Aweber Alternatives

Although Aweber used to be one of the most popular Marketing Automation tools out there, there are now some users who feel that Aweber is inadequate. And after our Aweber review, we believe there are definitely better options out there for you. For this reason, we have provided three alternative tools we believe can be good alternatives if Aweber is too limited for your specific marketing needs, accompanied by a list of cool alternative features of each tool.

Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool that just offers more in terms of setting up automations and setting up A/B-tests. Here are some other advantages of using ActiveCampaign over Aweber:

Alternative #2: GetResonse

If you are looking for a good alternative for Aweber, then GetResponse may be a good option. It's a tool with a great tagging and segmentation system. Here are some advantages of using GetResponse over Aweber:

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce and people who know some javascript. Here are some advantages of using Drip over Aweber:


AWeber is a tool that used to be one of the most popular ones on the market. Although we feel that it wasn't able to keep up with the competition, we still regard as a a good tool if you are a beginner or don;t have advanced needs. It contains most of the basic features you'd want to use with a marketing automation tool. Also, it offers some cool features, like the ability to set up free webinars.

AWeber User Reviews

Please leave your own AWeber review below. We are always looking for users to give their two cents on this software. 


Please let us know:

1) What you like about this software?
2) What you dislike about this software?
3) Who would you recommend it to? Who is it best for?
4) How did this software contribute to your business?

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