Is Aweber right for you?
Aweber was once regarded as the best marketing automation solution of the market. Since time has passed, new features have been developed, and new competitors have entered the market. How does Aweber stack up in this new era? Can Aweber still be regarded as one of the best tools?
It's time for an up-to-date Aweber review. We take you through all of the different features of Aweber, and how well this tool performs as a email marketing solution (also in comparison with other tools). Check out our detailed Aweber review below to see if this tool is right for you!
How does Aweber score as a Marketing Automation tool? After doing extensive research, using the the tool for our own Marketing purposes, and seeing how the tool stacks up against other tools, we have constructed this Aweber review feature table to give you a clear overview of the most important features. Every rating is accompanied by a small summary.
AWeber has been around for a long time. It's not the most advanced product available, but it contains all features that you need for your basics. Mostly, it is easy to use. Aweber's reporting for broadcasts is on point and they offer some other cool features.
1 - Email Builder
Aweber's visuals are a bit outdated, but all in all it's pretty effective in setting up emails.
2 - Email Templates
AWeber has a vast selection of templates, but their designs are a bit outdated. For $29 you can have a template modified by the Aweber staff, and for $229 you can have your own design made.
3 - Form Builder
A bit basic, but a large selection of form types.
4 - List Management & Segmentation
The tagging options are a bit limited and outdated, but list management is nicely done.
5 - Automation
It is fairly easy to use, but the features of setting up automations are limited. There are only two ways to set up an automation with Aweber. One is when somebody subscribes to a list, the other is when you apply a tag. You can not create triggers based on certain behaviour, like the purchasing of a product.
6 - Splittesting
A/B-testing is possible, but a bit tricky. With Aweber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. Aweber Split-testing capabilities are too basic if you ask us.
7 - Integrations
AWeber integrates with basically every app (also Zapier integrations).
8 - Reporting
Tracking and reporting, in general, is done well with AWeber, except for reporting of automations, which is limited.
9 - Support & Community
There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though). We had good support during our Aweber review.
10 - Ease of use
In general this tool is not difficult to use, but some features are a bit outdated.
11 - Value for money
Aweber used to be one of the most popular tools. But after our Aweber review we must conclude that Aweber has difficulties keeping up with other tools. The prices have stayed the same though. It is affordable for low numbers of contacts, but very expensive for large amounts.
Pricing is certainly an important aspect of this Aweber review. How much does it cost to use Aweber? Below you can find the prices based on the amount of contacts you need to manage.
We try to update the pricing as best we can in this Aweber review. However, the pricing as listed on this page might be differtent from the prices listed on the ESPs official site due to changes.
We've compiled some of the most important marketing and sales features from this Aweber review in the table below. This is especially handy if you are a B2B organisation or an organisation with a sales team, because you might need features like a Customer Relationship Management (CRM) system included in your platform. Check it out:
Want to see which Email Marketing Service scores best? Check out our top-to-bottom Best Email service provider ranking overview.
Native Conversion tracking
Web activity tracking
Dynamic Personalized Content
Native Landingpage builder
Native Shopping Cart
Sales & CRM Features
Native CRM System
Realtime Sales alerts
Mobile App CRM
Create quotes & invoices
You need sales tracking. The reporting and tracking of Aweber is pretty solid. Most tools don't offer sales tracking, but Aweber allows this through their automation features.
With Aweber you can easily create certain rules to automatically manage your subscribers.
Aweber offers good support for their starting users, like articles, videos and podcasts.
Aweber is very basic when it comes to setting up automations. There are only two ways to set up an automation with Aweber. One is when somebody subscribes to a list, the other is when you apply a tag. You can not create triggers based on certain behaviour, like the purchasing of a product.
When you use Aweber, and you need to manage more than 50,000 contacts, Aweber is expensive.
Although Aweber used to be one of the most popular Marketing Automation tools out there, there are now some users who feel that Aweber is inadequate. And after our Aweber review, we believe there are definitely better options out there for you. For this reason, we have provided three alternative tools we believe can be good alternatives if Aweber is too limited for your specific marketing needs, accompanied by a list of cool alternative features of each tool.
AWeber is a tool that used to be one of the most popular ones on the market. Although we feel that it wasn't able to keep up with the competition, we still regard as a a good tool if you are a beginner or don;t have advanced needs. It contains most of the basic features you'd want to use with a marketing automation tool. Also, it offers some cool features, like the ability to set up free webinars.