Looking for a side-by-side comparison of AWeber vs ActiveCampaign? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of AWeber or ActiveCampaign. So continue reading to discover which tool is best for you...
Below you can find our checklist with which we've analysed AWeber vs ActiveCampaign. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself).
Pros and cons
Good support & huge community
Value for money
Great integrations with apps
Best Automation features
Vast selection of form templates
Great visual automation builder
Email builder is simple and effective
Drag-and-drop email editor
Good broadcast campaign reporting
Great support & community
Segmentation & targeting features
Automation & templates marketplace
Free migration service
Pay for unsubscribed contacts
Interface can be a bit slow
Limited automation triggers & builder
Slight learning curve for beginners
Limited splittesting (only subject lines)
Not many pre-designed email templates
Limited automation reporting
Limited form builder in lower plan
Outdated email templates
Capabilities Detailed Review
1 - Email builder
3.5/5 The visuals are a bit outdated, but all in all it's pretty effective in setting up campaigns. Sometimes the user interface can be a bit trippy and clunky.
4.0/5 ActiveCampaign's editor works pretty intuitively and has many features available. For instance, with ActiveCampaign you can reuse certain customizations (save them as blocks). Also, it is easy to see what changes people have made, listed in a orderly fashion.
2 - Email templates
2.0/5 AWeber has a vast selection of templates, but their designs are outdated and the editor is difficult to use. For $29 you can have a template modified by the Awber staff, and for $229 you can have your own design made.
3.5/5 ActiveCampaign has a decent set of different email templates, but we hope for a bit more options in the future (you can get extra templates on the marketplace however). Their drag-and-drop visual editor is pretty easy to use and gives you freedom in what you want to create.
3 - Form builder
3.0/5 Very basic, but a large selection of form types.
3.5/5 Active Campaign's visual form builder works well. Downside is that only the more expensive versions give you access to more form functionality and removing of branding.
4 - Automations
2.0/5 AWeber is very basic. It is fairly easy to use, but it is too limited.
5.0/5 With ActiveCampaign setting up automations is easy with their visual workflow builder. A great feature is the copying and pasting of automated sequences into your email service. Also, as no other tool, ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations, and you can import them into your account with 1 click.
5 - Splittesting
2.0/5 A/B-testing is possible, but a bit tricky. With Aweber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. Aweber Split-testing capabilities are too basic if you ask us.
5.0/5 Best A/B-testing of all tools out there. You can basically splittest everything from titles, to email content, and even complete automations! And you get detailed reportings.
6 - List management & segmentation
3.0/5 The tagging options are limited and outdated in comparison with other tools, but list management is nicely done.
5.0/5 With ActiveCampagin it is easy to segment your contacts in a vast variety of different ways. You can target as specific as you want and send personalized content. You can use both lists & tags.
7 - Integrations
4.0/5 AWeber integrates with basically every app (also Zapier integrations).
4.0/5 ActiveCampaign integrates with basically every app, (also Zapier integrations). So you should be able to connect with whatever app you like.
8 - Reporting
3.5/5 Tracking and reporting is done well with AWeber, except for reporting of automations, which is limited.
4.0/5 Active campain has thorough reporting with great visuals. They also offer goal tracking, which means you can track conversions within Activecampaign. This way, you can A/B-test about everything you want to (even your automations), which is awesome!
9 - Support & Community
4.0/5 There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though).
5.0/5 There is absolutely no shortage of information when it comes to using ActiveCampaign. Their website is basically a library of information guided with great video's. Their support is unparallelled. You have the option to use live chat or email. Both are very quick and comprehensive. The craziest part is that they will guide you with personalized video's!
10 - Ease of use
3.0/5 A bit outdated, but not very difficult to use.
3.5/5 You need a bit of time to get all of the available features under your control, but when you do, there's not much you can't do.
11 - Value for money
3.0/5 A bit overpriced for what it can do.
4.5/5 Great value for money considering all the stuff you get.
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Native Conversion tracking
Web activity tracking
Dynamic Personalized Content
Native Landingpage builder
Native Shopping Cart
Sales & CRM Features
Native CRM System
Realtime Sales alerts
Mobile App CRM
Create quotes & invoices
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3.0/5 Aweber was once one of the most popular tools out there years ago. Unfortunately, they were not able to keep up with other tools. We can't recommend Aweber for this reason.
4.3/5 ActiveCampaign is definitely the most powerful tool out there. You can set up the most advanced automations, it has the best A/B-testing out there. And in our opinion, this are the most important features. In all other departments ActiveCampaign scores good well as well.
See for yourself?
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Not satisfied with AWeber vs ActiveCampaign? Below you can find some more alternatives for AWeber. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.
ActiveCampaign is a very effective tool that just offers more in terms of setting up automations and setting up A/B-tests.
Read AWeber vs Activecampaign
If you are looking for a good alternative for Aweber, then GetResponse may be a good option. It's a tool with a great tagging and segmentation system.
Read AWeber vs GetResponse
Not satisfied with AWeber vs ActiveCampaign? Below you can find some more alternatives for ActiveCampaign. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.
GetResponse works quickly, is easy to use, and has a good amount of features available. All in all, one of the better tools out there. Compared to ActiveCampaign, we recommend this tool if price is your main concern. GetResponse offers the cheapest plans of all.
Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend Convertkit to bloggers. With Convertkit, you can also create landing pages.