Good support & huge community
Great integrations with apps
Vast selection of form templates
Great visual automation builder
Email builder is simple and effective
Drag-and-drop email editor
Good broadcast campaign reporting
Great support & community
Segmentation & targeting features
Automation & templates marketplace
Pay for unsubscribed contacts
Interface can be a bit slow
Limited automation triggers & builder
Slight learning curve for beginners
Limited splittesting (only subject lines)
Not many pre-designed email templates
Limited automation reporting
Limited form builder in lower plan
Capabilities Detailed Review
The visuals are a bit outdated, but all in all it's pretty effective in setting up campaigns. Sometimes the user interface can be a bit trippy and clunky.
ActiveCampaign's editor works pretty intuitively and has many features available. For instance, with ActiveCampaign you can reuse certain customizations (save them as blocks). Also, it is easy to see what changes people have made, listed in a orderly fashion.
AWeber has a vast selection of templates, but their designs are outdated and the editor is difficult to use. For $29 you can have a template modified by the Awber staff, and for $229 you can have your own design made.
ActiveCampaign has a decent set of different email templates, but we hope for a bit more options in the future (you can get extra templates on the marketplace however). Their drag-and-drop visual editor is pretty easy to use and gives you freedom in what you want to create.
Very basic, but a large selection of form types.
Active Campaign's visual form builder works well. Downside is that only the more expensive versions give you access to more form functionality and removing of branding.
AWeber is very basic. It is fairly easy to use, but it is too limited.
With ActiveCampaign setting up automations is easy with their visual workflow builder. A great feature is the copying and pasting of automated sequences into your email service. Also, as no other tool, ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations, and you can import them into your account with 1 click.
A/B-testing is possible, but a bit tricky. With Aweber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. Aweber Split-testing capabilities are too basic if you ask us.
Best A/B-testing of all tools out there. You can basically splittest everything from titles, to email content, and even complete automations! And you get detailed reportings.
6 - List management & segmentation
The tagging options are limited and outdated in comparison with other tools, but list management is nicely done.
With ActiveCampagin it is easy to segment your contacts in a vast variety of different ways. You can target as specific as you want and send personalized content. You can use both lists & tags.
AWeber integrates with basically every app (also Zapier integrations).
ActiveCampaign integrates with basically every app, (also Zapier integrations). So you should be able to connect with whatever app you like.
Tracking and reporting is done well with AWeber, except for reporting of automations, which is limited.
Active campain has thorough reporting with great visuals. They also offer goal tracking, which means you can track conversions within Activecampaign. This way, you can A/B-test about everything you want to (even your automations), which is awesome!
There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though).
There is absolutely no shortage of information when it comes to using ActiveCampaign. Their website is basically a library of information guided with great video's. Their support is unparallelled. You have the option to use live chat or email. Both are very quick and comprehensive. The craziest part is that they will guide you with personalized video's!
A bit outdated, but not very difficult to use.
You need a bit of time to get all of the available features under your control, but when you do, there's not much you can't do.
A bit overpriced for what it can do.
Great value for money considering all the stuff you get.
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Aweber was once one of the most popular tools out there years ago. Unfortunately, they were not able to keep up with other tools. We can't recommend Aweber for this reason.
ActiveCampaign is definitely the most powerful tool out there. You can set up the most advanced automations, it has the best A/B-testing out there. And in our opinion, this are the most important features. In all other departments ActiveCampaign scores good well as well.
Try ActiveCampaign for free