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AWeber vs ActiveCampaign 2021 | All-in-one Review

AWeber vs ActiveCampaign 2021 | All-in-one Review

Looking for a side-by-side comparison of AWeber vs ActiveCampaign? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of AWeber or ActiveCampaign. So continue reading to discover which tool is best for you...

Overal Score: ★★★ 3.0/5

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Overal Score: ★★★★ 4.3/5

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Try ActiveCampaign for free >>

AWeber vs ActiveCampaign Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed AWeber vs ActiveCampaign. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

Overall Rating★★★ 3.0/5★★★★ 4.3/5
More informationVisit AWeberVisit ActiveCampaign
Pros and cons
Main Pros🟢 Good support & huge community🟢 Value for money
 🟢 Great integrations with apps🟢 Best Automation features
 🟢 Vast selection of form templates🟢 Great visual automation builder
 🟢 Email builder is simple and effective🟢 Drag-and-drop email editor
 🟢 Good broadcast campaign reporting🟢 Splittesting automations
 🟢 Great support & community
🟢 Segmentation & targeting features
🟢 Automation & templates marketplace
🟢 Free migration service
Main Cons🔴 Pay for unsubscribed contacts🔴 Interface can be a bit slow
 🔴 Limited automation triggers & builder🔴 Slight learning curve for beginners
 🔴 Limited splittesting (only subject lines)🔴 Not many pre-designed email templates
 🔴 Limited automation reporting🔴 Limited form builder in lower plan
🔴 Outdated email templates
More informationVisit AWeberVisit ActiveCampaign
Capabilities Detailed ReviewRatingRating
1 – Email builder★★★ 3.5/5
AWeber's visuals are a bit outdated, but all in all it's pretty effective in setting up emails.
★★★★ 4.0/5
ActiveCampaign’s editor works pretty intuitively and has many features available. For instance, with ActiveCampaign you can reuse certain customizations (save them as blocks). Also, it is easy to see what changes people have made, listed in a orderly fashion.
2 – Email templates★★ 2.0/5
AWeber has a vast selection of templates, but their designs are a bit outdated. For $29 you can have a template modified by the AWeber staff, and for $229 you can have your own design made.
★★★ 3.5/5
ActiveCampaign has a decent set of different email templates, but we hope for a bit more options in the future (you can get extra templates on the marketplace however). Their drag-and-drop visual editor is pretty easy to use and gives you freedom in what you want to create.
3 – Form builder★★★ 3.0/5
A bit basic, but a large selection of form types.
★★★ 3.5/5
ActiveCampaign’s visual form builder works well. Downside is that only the more expensive versions give you access to more form functionality and removing the ActiveCampaign branding.
4 – List management & segmentation★★★ 3.0/5
​The tagging options are a bit limited and outdated, but list management is nicely done.
★★★★★ 5.0/5
With ActiveCampaign it is easy to segment your contacts in a vast variety of different ways. You can target as specific as you want and send personalized content. You can use both lists & tags.
5 – Automation★★ 2.0/5
It is fairly easy to use, but the features of setting up automations are limited. There are only two ways to set up an automation with AWeber. One is when somebody subscribes to a list, the other is when you apply a tag. You can not create triggers based on certain behaviour, like the purchasing of a product.
★★★★★ 5.0/5
With ActiveCampaign setting up automations is easy with their visual workflow builder. A great feature is the copying and pasting of automated sequences into your email service. Also, as no other tool, ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations, and you can import them into your account with 1 click.
6 – Splittesting★★ 2.0/5
A/B-testing is possible, but a bit tricky. With AWeber, you can A/B-test broadcasts and subject lines but that's it. Testing content inside of emails seems to be possible but we could not figure out how to do it. And no automation splittesting, which is a big let down for such a tool. AWeber Split-testing capabilities are too basic if you ask us.
★★★★★ 5.0/5
Best A/B-testing of all tools out there. You can basically splittest everything from titles, to email content, and even complete automations! And you get detailed reportings.
7 – Integrations★★★★ 4.0/5
AWeber integrates with basically every app (also Zapier integrations).
★★★★ 4.0/5
ActiveCampaign integrates with basically every app, (also Zapier integrations). So you should be able to connect with whatever app you like.
8 – Reporting★★★ 3.5/5
Tracking and reporting, in general, is done well with AWeber, except for reporting of automations, which is limited.
★★★★ 4.0/5
ActiveCampaign has decent reporting with great visuals. They also offer goal tracking, which means you can track conversions within ActiveCampaign. This way, you can A/B-test about everything you want to (even your automations), which is awesome!
9 – Support & Community★★★★ 4.0/5
​There is no shortage of videos for using AWeber. If that's not enough, you can call them toll-free, as well as through a live chat (limited hours though). We had good support during our AWeber review.
★★★★★ 5.0/5
​There is absolutely no shortage of information when it comes to using ActiveCampaign. Their website is basically a library of information guided with great video’s. Their support is unparalleled. You have the option to use live chat or email. The support during our time as customers ánd during this ActiveCampaign review were very quick and comprehensive. The craziest part is that they will guide you with personalized video’s!
10 – Ease of use★★★ 3.0/5
​In general this tool is not difficult to use, but some features are a bit outdated.
★★★ 3.5/5
You need a bit of time to get all of the available features under your control, but when you do, there’s not much you can’t do.
11 – Value for money★★★ 3.0/5
AWeber used to be one of the most popular tools. But after our AWeber review we must conclude that AWeber has difficulties keeping up with other tools. The prices have stayed the same though. It is affordable for low numbers of contacts, but very expensive for large amounts.
★★★★ 4.5/5
Great value for money considering all the stuff you get. If you did an ActiveCampaign review yourself, you would know it’s a great investment.
More informationView all featuresView all features
Free trialYesYes
Free planNoNo
Price 1.000 contacts$29/month$29/month
Price 10.000 contacts$69/month$139/month
Price 25.000 contacts$149/month$225/month
Price 50.000 contacts$392/month$299/month
Price 100.000 contacts$792/month$459/month
More informationView pricing plansView pricing plans
Marketing Features
Native Conversion tracking 🟢 🟢
Web activity tracking 🟢 🟢
Splittesting Campaigns 🟢 🟢
Splittesting Automations 🔴 🟢
Dynamic Personalized Content 🟢 🟢
Multichannel Attribution 🔴 🟢
Site Messaging 🔴 🟢
Facebook Integrations 🟢 🟢
SMS Integrations 🟢 🟢
Webinar integrations 🟢 🟢
Native Landingpage builder 🔴 🔴
Native Shopping Cart 🔴 🔴
Shopify integration 🟢 🟢
Woocommerce integration 🟢 🟢
Sales & CRM Features
Leadscoring 🔴 🟢
Native CRM System 🟢 🟢
Task Management 🔴 🟢
Realtime Sales alerts 🔴 🟢
Gmail integration 🟢 🟢
Outlook integration 🟢 🟢
Salesforce integration 🟢 🟢
Mobile App CRM 🔴 🟢
Create quotes & invoices 🔴 🔴
More informationView all featuresView all features
Overall rating★★★ 3.0/5
AWeber has been around for a long time. It's not the most advanced product available, but it contains all features that you need for your basics. Mostly, it is easy to use. AWeber's reporting for broadcasts is on point and they offer some other cool features.
★★★★ 4.3/5
ActiveCampaign is without a doubt one of the most effective tools out there. ActiveCampaign has a vast selection of different features. Although there is a slight learning curve for beginners, everyone should be able to master the program and have great results.
See for yourself?Try AWeber for freeTry ActiveCampaign for free


See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels


Top 3 Aweber Alternatives

Not satisfied with AWeber vs ActiveCampaign? Below you can find some more alternatives for AWeber. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool that just offers more in terms of setting up automations and setting up A/B-tests. 

Read AWeber vs ActiveCampaign
Read Full ActiveCampaign Review

Alternative #2: GetResponse

If you are looking for a good alternative for Aweber, then GetResponse may be a good option. It's a tool with a great tagging and segmentation system.

Read AWeber vs GetResponse
Read Full GetResponse Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce and people who know some javascript.

Read AWeber vs Drip
Read Full Drip Review

Top 3 ActiveCampaign Alternatives

Not satisfied with AWeber vs ActiveCampaign? Below you can find some more alternatives for ActiveCampaign. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: GetResponse

GetResponse works quickly, is easy to use, and has a good amount of features available. All in all, one of the better tools out there. Compared to ActiveCampaign, we recommend this tool if price is your main concern. GetResponse offers the cheapest plans of all.

Read ActiveCampaign vs GetResponse
Read Full GetResponse Review

Alternative #2: ConvertKit

ConvertKit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend ConvertKit to bloggers. With ConvertKit, you can also create landing pages.

Read ActiveCampaign vs ConvertKit
Read Full ConvertKit Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.

Read ActiveCampaign vs Drip
Read Full Drip Review