Is GetResponse right for you?
If you are looking for a complete GetResponse review which compares features and prices to other alternative, scores the most important features, gives a set of alternatives (if it might suit you better), and more... You came to the right place! In this in-depth GetReponse review we have had a closer look at this popular email marketing software and summarized all the important stuff into 1 overview for you! Check out our scores below, and scroll even further for all the information you need to make a solid decision. We hope it helps!
How does GetResponse score as a Marketing Automation tool? We compiled a checklist with the most important aspects of an email marketing automation tool (in our eyes) and check how GetReponse stacks up against other tools. In the feature table below we try to give you a clear overview of the most important features. We've included a summary per score so you can understand why we scored it that way in this GetResponse review.
Features | Rating | Comments |
|---|---|---|
Overall Score
| (3.6/5) | GetResponse works quickly, is easy to use, and has a good amount of features available. All in all one of the better tools out there. |
1 - Email Builder | (4.5/5) | GetResponse makes use of a drag and drop editor which is easy to handle. Also nice is the way you can undo/redo actions with a revision history. Also, you can spam-test your emails, which is really cool! |
2 - Email Templates | (3.0/5) | With GetResponse you have a decent selection of different email templates. They do look a bit outdated though. |
3 - Form Builder | (4.0/5) | Setting up forms with GetResponse is done conveniently with their form builder. It is helpful that you can also create landings pages. The only downsides are that the form design options and the form display options (like pop ups etc) are a bit limited. But if you work with optin software or some of the popular pagebuilders for wordpress like Elementor and thrive, you won't have a problem here. |
4 - List Management & Segmentation | (4.0/5) | The only downside we came across in point 4 of our GetResponse review was their tagging system is that tagging can not be done manually. Other than that, good segmentation and tagging system. |
5 - Automation | (3.0/5) | GetResponse is decent when it comes to setting up automations. GetResponse is equipped with a nice workflow builder in which all features are conveniently listed and can be applied with drag and drop. It is a little bit outdated though, because you have to leave to automation builder to create new emails (which disrupts your workflow) and deliverability leaves a lot to be desired. |
6 - Splittesting | (3.0/5) | The A/B-testing of GetResponse is decent and has the basic features readily available. You can test email content, and split-test individual emails inside automations. You can not splittest a complete automation or funnel however. |
7 - Integrations | (3.5/5) | GetResponse integrates with almost every app (also integration with Zapier). |
8 - Reporting | (4.0/5) | GetResponse does tracking and reporting well. It is slightly better than most tools out there, since it has some nice extra features. The best one is ROI tracking. |
9 - Support & Community | (3.0/5) | We've had great support during our GetResponse review. There are many options: email, phone, live chat, and a lot of information elsewhere. They are usually very responsive and helpful, but sometimes not at all. |
10 - Ease of use | (3.5/5) | Sometimes a bit confusing, but in the end you'll manage. |
11 - Value for money | (4.0/5) | After completing our GetResponse review, we musy say they offer really good value for money. |
The pricing is one of the best things we came across in this GetResponse review. Considering all the features they offer, they offer really good value for money compared to other tools out there. Below you can find the prices of the Lite plan, based on the amount of contacts you need to manage.
We try to update the pricing as best we can in this GetResponse review. However, the pricing as listed on this page might be differtent from the prices listed on the ESPs official site due to changes.
We've compiled some of the most important marketing and sales features from this GetResponse review in the table below. Be sure to check out the B2B features as well, because this is highly relevant for you if you have a salesteam. Stuff like a Customer Relationship Management (CRM) system might be necessary for you so you can automate a big chunk of you sales process. Check it out:
Want to see which Email Marketing Service scores best? Check out our top-to-bottom Best Email service provider ranking overview.
ActiveCampaign | AWeber | Constant Contact | ConvertKit | Drip | GetResponse | Mailchimp | |
|---|---|---|---|---|---|---|---|
Marketing Features | |||||||
Native Conversion tracking | |||||||
Web activity tracking | |||||||
Splittesting Campaigns | |||||||
Splittesting Automations | |||||||
Dynamic Personalized Content | |||||||
Multichannel Attribution | |||||||
Site Messaging | |||||||
Facebook Integrations | |||||||
SMS Integrations | |||||||
Webinar integrations | |||||||
Native Landingpage builder | |||||||
Native Shopping Cart | |||||||
Sales & CRM Features | |||||||
Leadscoring | |||||||
Native CRM System | |||||||
Task Management | |||||||
Realtime Sales alerts | |||||||
Gmail integration | |||||||
Mobile App CRM | |||||||
Create quotes & invoices | |||||||
GetResponse is great for ecommerce. That's why a company like Ikea is also a GetResponse customer. With GetResponse you get a lot of features that can help improve your physical product sales. Furthermore, they have solid ecommerce reporting it integrates really well with ecommerce platforms (like Magento and Shopify).
If you have a salesteam which could use some automation support, GetResponse might be for you. They have a native CRM with dealstages, lead scoring functionality & sales automation features. However, we believe ActiveCampaign is an even better option for you if you have a salesteam. So be sure to check out our ActiveCampaign review as well.
GetResponse is the only tool that we have come across that can effectively spam-test. This feature is normally pretty expensive and/or work really will with other tools. What is also cool is the feature of ROI-tracking.
Deliverability is an important aspect of marketing automation. Unfortunately, based on the deliverability research we came across online says GetResponsive is lacking a bit in this department.
This is important, which is why we advise you to check out this ActiveCampaign Review, because they perform better with deliverability and is actually our #1 recommended software we use ourselves.
If you need a free plan, GetResponse doesn't offer any free plan that doesn't expire. If this is really important to you, maybe check out Mailchimp who offers a free forever plan.
Check out our Mailchimp Review
Although we do recommend ActiveCampaign as being one of the best Marketing Automation tools out there, we do know that no tool is for everybody. For this reason, we have provided three alternative tools that we believe can be good alternatives if ActiveCampaign is not what you are looking for. Also, we have provided a short list of the features that could be good alternative features compared with ActiveCampaign.
ActiveCampaign is definitely the most powerful tool we've review so far. You can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B). Here are some advantages of using ActiveCampaign over GetResponse:
Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend Convertkit to bloggers, because the founders were bloggers and created the software with this audience in mind. With Convertkit, you can also create landing pages. Here are some advantages of using Convertkit over GetResponse:
Read GetResponse vs Convertkit
Drip is a good tool with some outstanding features. Their targeting & segmentation features are probably the best in the business (because of their "events" feature). We would especially recommend this tool for people working in ecommerce ánd to people who know how to code (javascript). Here are some advantages of using Drip over GetResponse
Read GetResponse vs Drip
Read Full Drip Review
GetResponse is definitely one of the better tools we have reviewed. GetResponse scores really well on almost all features, however, it doesn't score the best in anything. So if you need the best of the best in a certain area, keep that in mind. However, If your email marketing need are not too advanced, you will probably be bappy with this tool!
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