GetResponse Review 2021: The Good, The Bad, The Ugly...

Is GetResponse right for you?

If you are looking for a complete GetResponse review which compares features and prices to other alternative, scores the most important features, gives a set of alternatives (if it might suit you better), and more... You came to the right place! In this in-depth GetReponse review we have had a closer look at this popular email marketing software and summarized all the important stuff into 1 overview for you! Check out our scores below, and scroll even further for all the information you need to make a solid decision. We hope it helps!

Our Review Score: 3.6/5

1) Email builder: 4.5/5

2) Email templates: 3.0/5

3) Form building: 4.0/5

4) Segmentation: 4.0/5

5) Automation: 3.0/5

6) Splittesting: 3.0/5

7) Integrations: 3.5/5

8) Reporting & tracking: 4.0/5

9) Support & Community: 3.0/5

10) Ease of use: 3.5/5

11) Value for money: 4.0/5

GetResponse User Reviews
{{ reviewsOverall }} / 5 Users (22 votes)
Value for money
Ease of use

GetResponse Review: Main Pro's and Con's

Main pro's

  • Solid drag-and-drop email editor with revision history and built in spam-testing.
  • The activity and ROI tracking works well, and has the option to use Google Analytics
  • With GetResponse the setting up of automation workflows is pretty solid, although a bit less advanced as, for example, ActiveCampaign
  • The segmentation and tagging possibilities are effective
  • A/B testing works really well, you can even A/B test email content
  • GetResponse has a vast selection of form templates to choose from
  • GetResponse can be integrated with most apps, but they could improve with a bit more integrations
  • The support during our GetResponse review was pretty good and there are many contact options available
  • Easy to use & integrated landing page builder
  • Mobile preview option: Illustrates how it looks on mobile during customization

Main con's

  • Templates don't look great (a bit old)
  • You have to leave the automation builder to create emails, which is just bad UX
  • Custom form design options are limited
  • Customization of email templates a bit unclear

GetResponse Review Rating Details

How does GetResponse score as a Marketing Automation tool? We compiled a checklist with the most important aspects of an email marketing automation tool (in our eyes) and check how GetReponse stacks up against other tools. In the feature table below we try to give you a clear overview of the most important features. We've included a summary per score so you can understand why we scored it that way in this GetResponse review. 

Overall Score(3.6/5)GetResponse works quickly, is easy to use, and has a good amount of features available. All in all one of the better tools out there.

1 – Email Builder

(4.5/5)GetResponse makes use of a drag and drop editor which is easy to handle. Also nice is the way you can undo/redo actions with a revision history. Also, you can spam-test your emails, which is really cool!

2 – Email Templates

(3.0/5)With GetResponse you have a decent selection of different email templates. They do look a bit outdated though.

3 – Form Builder

(4.0/5)Setting up forms with GetResponse is done conveniently with their form builder. It is helpful that you can also create landings pages. The only downsides are that the form design options and the form display options (like pop ups etc) are a bit limited. But if you work with optin software or some of the popular pagebuilders for wordpress like Elementor and thrive, you won't have a problem here.

4 – List Management & Segmentation

(4.0/5)The only downside we came across in point 4 of our GetResponse review was their tagging system is that tagging can not be done manually. Other than that, good segmentation and tagging system.

5 – Automation

(3.0/5)GetResponse is decent when it comes to setting up automations. GetResponse is equipped with a nice workflow builder in which all features are conveniently listed and can be applied with drag and drop. It is a little bit outdated though, because you have to leave to automation builder to create new emails (which disrupts your workflow) and deliverability leaves a lot to be desired.

6 – Splittesting

(3.0/5)The A/B-testing of GetResponse is decent and has the basic features readily available. You can test email content, and split-test individual emails inside automations. You can not splittest a complete automation or funnel however.

7 – Integrations

(3.5/5)GetResponse integrates with almost every app (also integration with Zapier).

8 – Reporting

(4.0/5)GetResponse does tracking and reporting well. It is slightly better than most tools out there, since it has some nice extra features. The best one is ROI tracking.

9 – Support & Community

(3.0/5)We've had great support during our GetResponse review. There are many options: email, phone, live chat, and a lot of information elsewhere. They are usually very responsive and helpful, but sometimes not at all.

10 – Ease of use

(3.5/5)Sometimes a bit confusing, but in the end you'll manage.

11 – Value for money

(4.0/5)After completing our GetResponse review, we must say they offer really good value for money.

GetResponse Pricing

The pricing is one of the best things we came across in this GetResponse review. Considering all the features they offer, they offer really good value for money compared to other tools out there. Below you can find the prices of the Lite plan, based on the amount of contacts you need to manage.

We try to update the pricing as best we can in this GetResponse review. However, the pricing as listed on this page might be differtent from the prices listed on the ESPs official site due to changes.

1.000 contacts10.000 contacts25.000 contacts50.000 contacts100.000 contacts
Lite planLite planLite planLite planLite plan
$15/per month
Free migration

$65/per month
Free migration
$145/per month
Free migration
$250/per month
Free migration
$450/per month
Free migration
30 days free trial
No creditcard
30 days free trial
No creditcard
30 days free trial
No creditcard
30 days free trial
No creditcard
30 days free trial
No creditcard

See all GetResponse's plans

We try to update the pricing as best we can in this GetResponse review. However, the pricing as listed on this page might be differtent from the prices listed on the ESPs official site due to changes.

GetResponse Features (Marketing & Sales)

We've compiled some of the most important marketing and sales features from this GetResponse review in the table below. Be sure to check out the B2B features as well, because this is highly relevant for you if you have a salesteam. Stuff like a Customer Relationship Management (CRM) system might be necessary for you so you can automate a big chunk of you sales process. Check it out:

Want to see which Email Marketing Service scores best? Check out our top-to-bottom Best Email service provider ranking overview.

 ActiveCampaignAWeberConstant ContactConvertKitDripGetResponseMailchimp
Marketing Features       
Native Conversion tracking🟢🟢🔴🟢🟢🔴🔴
Web activity tracking🟢🟢🔴🔴🟢🟢🟢
Splittesting Campaigns🟢🟢🟢🟢🟢🟢🟢
Splittesting Automations🟢🔴🔴🔴🔴🔴🔴
Dynamic Personalized Content🟢🟢🟢🔴🟢🟢🟢
Multichannel Attribution🟢🔴🔴🔴🔴🔴🔴
Site Messaging🟢🔴🔴🔴🔴🔴🔴
Facebook Integrations🟢🟢🟢🟢🟢🟢🟢
SMS Integrations🟢🟢🟢🟢🟢🔴🔴
Webinar integrations🟢🟢 🟢🟢🟢🔴🟢
Native Landingpage builder🔴🔴🟢🟢🔴🟢🟢
Native Shopping Cart🔴🔴🔴🔴🔴🔴🔴
Sales & CRM Features       
Native CRM System🟢🔴🔴🔴🔴🟢🔴
Task Management🟢🔴🔴🔴🔴🔴🔴
Realtime Sales alerts🟢🔴🟢🔴🔴🟢🔴
Gmail integration🟢🟢🟢🟢🟢🟢🔴
Mobile App CRM🟢🔴🔴🔴🔴🔴🔴
Create quotes & invoices🔴🔴🔴🔴🔴🔴🔴

Who is GetResponse right for? It's great when...

#1 You work in Ecommerce and sell physical products

GetResponse is great for ecommerce. That's why a company like Ikea is also a GetResponse customer. With GetResponse you get a lot of features that can help improve your physical product sales. Furthermore, they have solid ecommerce reporting it integrates really well with ecommerce platforms (like Magento and Shopify).

#2 You have a salesteam and need a CRM + Email automation combination

If you have a salesteam which could use some automation support, GetResponse might be for you. They have a native CRM with dealstages, lead scoring functionality & sales automation features. However, we believe ActiveCampaign is an even better option for you if you have a salesteam. So be sure to check out our Activecampaign review as well. 

See also: Sales funnels | Book funnels | Challenge funnels | Ecommerce funnels | High ticket sales funnels | Lead funnels

#3 You are looking for an email software that has an easy way to spam-test your emails 

GetResponse is the only tool that we have come across that can effectively spam-test. This feature is normally pretty expensive and/or work really will with other tools. What is also cool is the feature of ROI-tracking.

It's not so great when...

#1 You need top-notch email deliverability rates

Deliverability is an important aspect of marketing automation. Unfortunately, based on the deliverability research we came across online says GetResponsive is lacking a bit in this department.

This is important, which is why we advise you to check out this Activecampaign Review, because they perform better with deliverability and is actually our #1 recommended software we use ourselves.

#2 You want a free plan that you can start with (without a trial that ends)

If you need a free plan, GetResponse doesn't offer any free plan that doesn't expire. If this is really important to you, maybe check out Mailchimp who offers a free forever plan.

Checkout GetResponse here.

GetResponse Alternatives

Although we do recommend GetResponse as being one of the easiest Marketing Automation tools out there, we do know that no tool is for everybody. For this reason, we have provided three alternative tools that we believe can be good alternatives if you've decided GetResponse is not what you are looking for after reading this GetResponse review. Also, we have provided a short list of the features that could be good alternative features compared with GetResponse.

Alternative #1: ActiveCampaign

ActiveCampaign is definitely the most powerful tool we've review so far. You can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B). Here are some advantages of using ActiveCampaign over GetResponse:

  • With ActiveCampaign you can splittest everything (including complete automations)
  • ActiveCampaign has more advanced sales automation features (important if you are in B2B).
  • ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations. You can also save your own automations and templates and re-use them in other accounts. Really awesome.
  • ActiveCampaign have great support + a free migration service

Read ActiveCampaign vs GetResponse
Read Full ActiveCampaign Review

Alternative #2: Convertkit

Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend Convertkit to bloggers, because the founders were bloggers and created the software with this audience in mind. With Convertkit, you can also create landing pages. Here are some advantages of using Convertkit over GetResponse:

  • Convertkit is easier to use
  • Convertkit is a bit more user friendly for setting up automations
  • Convertkit has better support
  • With Convertkit, tagging contacts can be done manually.

Read GetResponse vs Convertkit
Read Full Convertkit Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. Their targeting & segmentation features are probably the best in the business (because of their "events" feature). We would especially recommend this tool for people working in ecommerce ánd to people who know how to code (javascript). Here are some advantages of using Drip over GetResponse

  • Drip has "events" segmentation. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.
  • Drip their reports & tracking are better. They have visually displayed everything very nicely as well.
  • Drip is specialized in ecommerce features.
  • Drip is part of Leadpages, which means they will soon have deep integrations with all major tools (Leadpages is also working on "Center" which is their "marketing tools connector" software hub.

Read GetResponse vs Drip
Read Full Drip Review


GetResponse is definitely one of the better tools we have reviewed. GetResponse scores really well on almost all features, however, it doesn't score the best in anything. So if you need the best of the best in a certain area, keep that in mind. However, If your email marketing need are not too advanced, you will probably be bappy with this tool!

GetResponse User Reviews

Please leave your own GetResponse review below. We are always looking for users to give their two cents on this software. 

1) What you like about this software?
2) What you dislike about this software?
3) Who would you recommend it to? Who is it best for?
4) How did this software contribute to your business?

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