Easy to use (beginner friendly)
Really good value for money
Great for event marketing
Solid email & form builder
Good email builder (drag & drop)
Great tracking and reporting
Huge email templates library
Native landingpage builder
Good segmentation & tagging
Overpriced for what they offer
Email templates look outdated
Limited form building options
UX of the Automation builder
Bad segmentation (manual tagging only)
Limited form design options
Very basic automations only
Limited splittesting (only subject lines)
Outdated email design templates
Basic reporting only (no visuals also)
Capabilities Detailed Review
Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.
GetResponse makes use of a drag and drop editor which is easy to handle. Also nice is the way you can undo/redo actions with a revision history. Also, you can spam-test your emails, which is really cool!
Using ConstantContact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.
With GetResponse you have a decent selection of different email templates. They do look a bit outdated though.
ConstantContact is as basic as it comes.
Setting up forms with GetResponse is done conveniently with their form builder. It is helpful that you can also create landings pages. The only downsides are that the form design options and the form display options (like pop ups etc) are a bit limited. But if you work with optin software or some of the popular pagebuilders for wordpress like Elementor and thrive, you won't have a problem here.
Constant Contact is very limited in setting up automations.
GetResponse is decent when it comes to setting up automations. GetResponse is equipped with a nice workflow builder in which all features are conveniently listed and can be applied with drag and drop. It is a little bit outdated though, because you have to leave to automation builder to create new emails (which disrupts your workflow) and deliverability leaves a lot to be desired.
The only thing you can A/B test with Constant Contact are the subject lines.
The A/B-testing of GetResponse is decent and has the basic features readily available. You can test email content, and split-test individual emails inside automations. You can not splittest a complete automation or funnel however.
6 - List management & segmentation
Tagging options are limited and difficult to use.
The only downside of GetResponse tagging system is that tagging can not be done manually. Other than that, good segmentation and tagging system.
Constant Contact integrates with basically every app (also Zapier integrations).
GetResponse integrates with almost every app (also integration with Zapier).
Basic tracking and reporting. For advanced metrics not very suitable.
GetResponse does tracking and reporting well. It is slightly better than most tools out there, since it has some nice extra features. The best one is ROI tracking.
With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present.
Asking support through GetResponse is easy. There are many options: email, phone, live chat, and a lot of information elsewhere. They are usually very responsive and helpful, but sometimes not at all.
This is a fairly straightforward tool, though that’s probably due to the limited functionality of it.
Sometimes a bit confusing, but in the end you'll manage.
Way too expensive for what it can do, especially if you have a list of 10K plus.
GetResponse offers really good value for money.
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Although Constant Contact is not a bad tool, it just doesn't compare well with other tools available. Constant Contact is fairly easy to use and does the basics well. But the thing is that it is way too limited, especially for the price. It is too outdated and too basic for this time. I can not find a clear reason why we should recommend this tool, except for setting up events, a nice selection of email templates, and .
GetResponse is definitely one of the better tools we have reviewed. GetResponse scores really well on almost all features, however, it doesn't score the best in anything. So if you need the best of the best in a certain area, keep that in mind. However, If your email marketing need are not too advanced, you will probably be happy with this tool!
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