Really easy to use for beginners
Really good value for money
Solid email & form builder
Great targeting & segmentation
Great tracking and reporting
Visual automation builder
Native landingpage builder
Tailored to bloggers & creators
Native landingpage builder
Good segmentation & tagging
Email templates look outdated
UX of the Automation builder
Limited reporting & tracking
Limited form design options
Good software but a bit expensive
Capabilities Detailed Review
Convertkit is easy to work with. That being said, customization options are very limited.
GetResponse makes use of a drag and drop editor which is easy to handle. Also nice is the way you can undo/redo actions with a revision history. Also, you can spam-test your emails, which is really cool!
With ConvertKit you have a very limited selection of templates, unless you HTML-code templates yourself.
With GetResponse you have a decent selection of different email templates. They do look a bit outdated though.
With ConvertKit you have different options choosing form types. You can also create landings pages. You are limited in creating custom designs.
Setting up forms with GetResponse is done conveniently with their form builder. It is helpful that you can also create landings pages. The only downsides are that the form design options and the form display options (like pop ups etc) are a bit limited. But if you work with optin software or some of the popular pagebuilders for wordpress like Elementor and thrive, you won't have a problem here.
"ConvertKit is very user-friendly. Automations can be set up very easiliy with their ‘automations manager’. They work with a ‘trigger’ and ‘action’ system, which is very easy to use. With their visual automations builder you can also easily create multiple automations with their own rules, simply and fastly. The number of triggers you can select are limited, though.
GetResponse is decent when it comes to setting up automations. GetResponse is equipped with a nice workflow builder in which all features are conveniently listed and can be applied with drag and drop. It is a little bit outdated though, because you have to leave to automation builder to create new emails (which disrupts your workflow) and deliverability leaves a lot to be desired./span>
It has basic A/B-testing. To get more detailed results is a bit of a complex process.
The A/B-testing of GetResponse is decent and has the basic features readily available. You can test email content, and split-test individual emails inside automations. You can not splittest a complete automation or funnel however.
6 - List management & segmentation
One of the outstanding features of Convertkit is their segmentation based on tags. You can get really targeted with who you want to send emails and automations to.
The only downside of GetResponse tagging system is that tagging can not be done manually. Other than that, good segmentation and tagging system.
ConvertKit integrates with most apps (also with Zapier integrations).
GetResponse integrates with almost every app (also integration with Zapier).
ConvertKit does it's basic job. There's not much more to say about it.
GetResponse does tracking and reporting well. It is slightly better than most tools out there, since it has some nice extra features. The best one is ROI tracking.
ConvertKit replies really quickly and makes sure you are helped out in the end. Live chat is quick and responsive as well..
Asking support through GetResponse is easy. There are many options: email, phone, live chat, and a lot of information elsewhere. They are usually very responsive and helpful, but sometimes not at all.
Of all the programs, this one is easiest to use.
Sometimes a bit confusing, but in the end you'll manage.
Although good software, a bit too expensive if you have a large list of subscribers.
GetResponse offers really good value for money.
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Convertkit is easy to use, and perfect for those who just got started, or just need their basic automation needs covered. For more advanced marketers, we would not recommend this tool, because it is a bit limited in terms of features. For instance, the selection of templates. This tool is great for bloggers, though. The user interface can be a bit confusing at times. It does contain some nice list management options. Also, this tool is great for bloggers! And it is a plus you can create landing pages with this tool.
GetResponse is definitely one of the better tools we have reviewed. GetResponse scores really well on almost all features, however, it doesn't score the best in anything. So if you need the best of the best in a certain area, keep that in mind. However, If your email marketing need are not too advanced, you will probably be happy with this tool!