"Convertscripts - Write your copy 10 times faster with our templates"

Get access to our handpicked library with proven marketing examples of 6-7 figure email sequences, funnels, sales pages and ads:

Drip vs Mailchimp 2021 | All-in-one Review

Drip vs Mailchimp 2021 | All-in-one Review

Looking for a side-by-side comparison of Drip vs Mailchimp? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of Drip or Mailchimp. So continue reading to discover which tool is best for you...

Overal Score: ★★★ 3.3/5

Read full review
Try Drip for free >>

Overal Score: ★★★ 3.3/5

Read full review
Try Mailchimp for free >>

Drip vs Mailchimp Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed Drip vs Mailchimp. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

Overall Rating★★★ 3.3/5★★★ 3.3/5
More informationVisit DripVisit Mailchimp
Pros and cons
Main Pros🟢 Best segmentation (with events)🟢 Lots of beautiful email templates
 🟢 Good for ecommerce🟢 Good reporting & integrations
 🟢 Good visual automation builder🟢 Easy to use drag & drop editor
 🟢 Good drag-and-drop email editor🟢 Interface is visually very appealing
 🟢 Detailed reporting & tracking🟢 Interface is user friendly
 🟢 Shareable workflows & automations🟢 Competitive pricing for small accounts
Main Cons🔴 Waaaay too expensive🔴 Lacks automation capabilities
 🔴 Limited email templates🔴 Lacks segmentation (still list-based)
 🔴 Limited form builder🔴 Can not split-test automations
 🔴 Hard to splittest content inside emails🔴 Pay extra for subscribers in multiple lists
🔴 No visual builder for automations
More informationVisit DripVisit Mailchimp
Capabilities Detailed ReviewRatingRating
1 – Email builder★★★★ 4.0/5
Since July of 2018 Drip has implemented a new visual builder. It's fun and easy to use. Drip has so many features when it comes to setting up automations that you need some time to get acquainted with it.
★★★★ 4.0/5
Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
2 – Email templates★ 1.0/5
Not good in terms of email templates. They don't have a good library of pre-made templates. But with the new visual builder you should be able to create some good ones yourself.
★★★★ 4.0/5
After this Mailchimp review we must say Mailchimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is easy to use.
3 – Form builder★★★ 3.5/5
Although design options are limited, there are plenty of different form types. What's cool, is that you can customize the visibility and the behavior associated.
★★★ 3.0/5
Mailchimp's form building is decent. A nice feature is that you can create pop-ups.
4 – List management & segmentation★★★★★ 5.0/5
Nothing bad can be said about Drip's segmentation options. After doing our Drip review we must say they are without a doubt the best tool when it comes to segmentation. They go a step further than tags with their "events" feature. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.
★★ 2.0/5
Mailchimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
5 – Automation★★★★ 4.0/5
Drip’s automations are centered around user-friendliness and smoothness. It works with ‘rules’ and ‘workflows’, which make setting up simple automations easy. They've also recently introduced ""sharable workflow" "which are basically pre-built automations you can import into your account with 1 click. This saves you a lot of time"
Compared to other tools, Mailchimp is a bit too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, Mailchimp is too basic in setting up automations. With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in Mailchimp because of their "lineair path only" approach.
6 – Splittesting★★ 2.0/5
Drip's A/B-testing functionality quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails, which is easy with ActiveCampaign.
★★ 2.0/5
The A/B-testing of Mailchimp is limited. You can split-test subject lines, content, send times and form names. But you can not split-test complete automations or individual emails inside of automations.
7 – Integrations★★★ 3.5/5
Drip integrates with most apps, especially in the ecommerce space. And because they are part of Leadpages, we believe there will be many deep integrations with popular marketing software coming in the very near future because leadpages is working on Center (a marketing integration tool).
★★★★ 4.5/5
There is not an app (for as far as we know) that doesn't integrate with Mailchimp (that include Zapier as well, of course).
8 – Reporting★★★★★ 5.0/5
Best tool when it comes to tracking and reporting. It offers the biggest offering of data and visually it is very nicely illustrated.
★★★★ 4.0/5
​It would deserve a 5 rating if Mailchimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
9 – Support & Community★★★★ 4.0/5
​Live chat is available during limited hours. You have loads of support articles as well and a good support team which gives good answers. However, we do believe they could have responded a bit quicker during our Drip review.
★★★ 3.0/5
​​The support we got during this Mailchimp review was solid. This include a ticket-based support system and live-chat.
10 – Ease of use★★★ 3.5/5
Pretty easy to set up and start using. Especially the automation part because of their "sharable workflows" which are pre-built automations you can import into your account.
★★★★ 4.0/5
You don't need much time to be able to use all features. It works pretty straight forward.
11 – Value for money★ 1.0/5
Price is the worst feature of this software. They have recently retired their free forever plan and increased their relatively high prices even further. They've got some great features, but we have to score the pricing like this when we compare to other tools.
★★★★ 4.0/5
Very competitive pricing, but it gets expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers).
More informationView all featuresView all features
Free trialYesYes
Free planNoNo
Price 1.000 contacts$49/month$15/month
Price 10.000 contacts$184/month$75/month
Price 25.000 contacts$370/month$150/month
Price 50.000 contacts$680/month$240/month
Price 100.000 contacts$1300/month$475/month
More informationView pricing plansView pricing plans
Marketing Features
Native Conversion tracking 🟢 🔴
Web activity tracking 🟢 🟢
Splittesting Campaigns 🟢 🟢
Splittesting Automations 🔴 🔴
Dynamic Personalized Content 🟢 🟢
Multichannel Attribution 🔴 🔴
Site Messaging 🔴 🔴
Facebook Integrations 🟢 🟢
SMS Integrations 🟢 🔴
Webinar integrations 🟢 🟢
Native Landingpage builder 🔴 🟢
Native Shopping Cart 🔴 🔴
Shopify integration 🟢 🟢
Woocommerce integration 🟢 🟢
Sales & CRM Features
Leadscoring 🟢 🔴
Native CRM System 🔴 🔴
Task Management 🔴 🔴
Realtime Sales alerts 🔴 🔴
Gmail integration 🟢 🔴
Outlook integration 🟢 🔴
Salesforce integration 🟢 🔴
Mobile App CRM 🔴 🔴
Create quotes & invoices 🔴 🔴
More informationView all featuresView all features
Overall rating★★★ 3.3/5
Drip has some outstanding features. Their segmentation options, reporting and automations are top-notch. The downside is the high price compared to other tools.
★★★ 3.3/5
Mailchimp is a solid tool. It is easy to use, looks great visually, and probably the best tool when it comes to email templates. Also, their reporting is on point. When it comes to setting up automations, segmentation options, and A/B-testing, they are falling behind a little.
See for yourself?Try Drip for freeTry Mailchimp for free


See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels


Top 3 Drip Alternatives

Not satisfied with Drip vs Mailchimp? Below you can find some more alternatives for Drip. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: ActiveCampaign

ActiveCampaign is definitely the most powerful tool we've review so far. You can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B).

Read Drip vs ActiveCampaign
Read Full ActiveCampaign Review

Alternative #2: GetResponse

GetResponse is definitely one of the better tools we have reviewed. GetResponse scores really well on pricing (very affordable) and on almost all features. However, it doesn't score the best in anything. So if you need the best of the best in a certain area, keep that in mind. However, If your email marketing need are not too advanced, you will probably be happy with this tool!

Read Drip vs GetResponse
Read Full GetResponse Review

Alternative #3: ConvertKit

Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend Convertkit to bloggers, because the founders were bloggers and created the software with this audience in mind. With Convertkit, you can also create landing pages.

Read Drip vs ConvertKit
Read Full ConvertKit Review

Top 3 Mailchimp Alternatives

Not satisfied with Drip vs Mailchimp? Below you can find some more alternatives for ActiveCampaign. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool, especially in setting up automations, A/B-testing, and list management.

Read Mailchimp vs ActiveCampaign
Read Full ActiveCampaign Review

Alternative #2: GetResponse

If you are looking for a good alternative for Mailchimp, then GetResponse may be a good option. It is a tool with great tagging and segmentation options.

Read Mailchimp vs GetResponse
Read Full GetResponse Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.

Read Mailchimp vs Drip
Read Full Drip Review