Best segmentation (with events)
Lots of beautiful email templates
Good reporting & integrations
Good visual automation builder
Easy to use drag & drop editor
Drag-and-drop email editor
Interface is visually very appealing
Detailed reporting & tracking
Interface is user friendly
Shareable workflows & automations
Competitive pricing for small accounts
Lacks automation capabilities
Lacks segmentation (still list-based)
Can not split-test automations
Hard to splittest content inside emails
Pay extra for subscribers in multilple lists
No visual builder for automations
Capabilities Detailed Review
Since July of 2018 Drip has implemented a new visual builder. It's fun and easy to use. Drip has so many features when it comes to setting up automations that you need some time to get acquainted with it.
Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.
Not good in terms of email templates. They don't have a good library of pre-made templates. But with the new visual builder you should be able to create some good ones yourself.
MailChimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is very easy and convenient to use.
Although design options are limited, there are plenty of different form types. What's cool, is thay you can customize the visibility and the behavior associated.
MailChimp's form building is average. A nice feature is that you can create pop-ups.
"Drip’s automations are centered around user-friendliness and smoothness. It works with ‘rules’ and ‘workflows’, which make setting up simple automations easy. They've also recently introduced ""sharable workflow"" which are basically pre-built automations you can import into your account with 1 click. This saves you a lot of time
Compared to other tools, Mailchimp is way too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in mailchimp because of their "lineair path only" approach.
Drip's A/B-testing functionality quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails.
The A/B-testing of Mailchimp is limited. You can splittest subject lines, content, send times and form names. But you can not splittest complete automations or individual emails inside of automations.
6 - List management & segmentation
Nothing bad can be said about Drip's segmentation options. Drip is without a doubt the best tool when it comes to segmentation. They go a step further than tags with their "events" feature. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.
MailChimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.
Drip integrates with most apps (also with Zapier integrations). And because they are part of Leadpages, we believe there will be many deep integrations with popular marketing software coming in the very near future because leadpages is working on Center (a marketing integration tool)
There is not an app (for as far as we know) that doesn't integrate with MailChimp (that include Zapier as well, of course)!
Best tool when it comes to tracking and reporting. It offers the biggest offering of data and visually it is very nicely illustrated.
It would deserve a 5 rating if MailChimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!
Live chat is available during limited hours and they respond really fast with great answers.
The support of MailChimp is solid. This include a ticket-based support system and live-chat.
Pretty easy to set up and start using. Especially the automation part because of their "sharable workflows" which are pre-built automations you can import into your account.
You don't need much time to be able to use all features, pretty straight forward.
Price is the worst feature of this software. They have recently retired their free forever plan and increased their relatively high prices even further. They've got some great features, but we have to score the pricing like this when we compare to other tools.
Very competitive pricing, but it gets pretty expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers)
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Drip has some awesome features when it comes to marketing automation, like their segmentation and targeting features. Also, their workflow builder and "shared workflows" are really nice because you can build AND import pre-built automations right into your account. However, it is a really expensive tool compared to other tools like ActiveCampaign (who have the same if not better automation features). In short, our advice is: If you are in eCommerce, go for Drip or Klaviyo. If you need amazing targeting, also consider Drip. But if you are in B2B or want great value for money, consider a tool like ActiveCampaign.
Mailchimp is a decent tool. They have the best email templates, but in regards to other features they are lacking behind. For example, setting up automations, tagging & segmentations and A/B-testing. Mailchimp has been around for ages, but it seems that they are falling behind a bit when it comes to the automation part!