How to make a great first impression
We all know how important the first contact is. Especially if the goal is to sell a product or service. You only have one chance to make a good first impression. Just emailing saying “Welcome and thanks for subscribing” is not enough. You should prepare a brief sequence of emails that welcomes and gives a taste of your brand. Every part of the email counts towards making a good impression.
We really mean no pressure...
You can make it easier for yourself by using welcome email examples from the best marketers. Crack the code on how they successfully welcome their prospects into their community. Use the examples as a template when you are creating your own sequence. That way, you can make sure your new subscribers will feel comfortable with you.
What is a welcome email sequence?
It‘s the most important email sequence for your company. Since It is the first email encounter a new subscriber will have with you as a company, you need to make them feel welcome. The new subscribers are extra engaged and you need to use that as an opportunity. They are more willing to open emails from you. You need to capture them with a great welcome email series. You should have a clear goal for your sequence. Some examples of goals include:
- New buyers for your product or service.
- More members for a community.
- Upselling and cross-selling of extra products.
- Phone calls with new leads or customers.
- Better onboarding for new customers and clients
- Feedback to improve your product or services.
- Customer testimonials.
Why use welcome emails?
It’s not only important to make a good first impression face to face. Also online, while interacting with your (potential) customers, you want to make a good first impression. A welcome email sequence is used to create a good subscriber experience. You want the subscriber to stay engaged with your brand, so keep the conversation going and start off with a warm welcome. Did you make any promises in your former emails (opt-in pages)? In your welcome email sequence, it’s time to fulfil those promises.
- Build trust
- Create momentum
- Drive engagement
- Increase connection
- Promote helpful content
- Generate Sales