Product Launch Email Examples

Having a strong product launch email sequence can mean the difference between a successful and a failed product. If you have a new product coming out, you need to have a strong launch strategy. Or else… You will not get the results you deserve. You need to use the right email sequence to convert leads into customers. So we have collected product launch email examples from booming businesses. Use these examples to learn just how the big companies successfully launch their new products. No need to come up with a risky strategy when you can use what’s proven to work.

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Marni Wing Girl - Visualization Mastery For Dating Success - Product Launch Email Sequence

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Marni Wing Girl - The F-Formula - Product Launch Email Sequence

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Digital Marketer - ELITE Coaching Program Product Launch Funnel

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Scott Oldford - 5 Day Marketing Plan -Product Launch - Sequence

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Billy Gene - 30 Days of Geneius - Email Sequence

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Clickfunnels - Funnel Fridays Weekly Webinar Sequence - Supplement Funnels Edition

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Brendon Burchard - Product Launch Email Sequence - High Performance Masters Program

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Ryan Levesque - Ask Method Product Launch Funnel

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Anik Singal - Lurn - Legends Academy Product Launch Funnel

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Russell Brunson - Funnel Scripts - Product Launch Email Sequence

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Ramit Sethi - Zero to Launch - Product Launch Email Sequence

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Connectio (Wilco de Kreij) - ConnectRetarget Product Launch Email Sequence

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Elliott Hulse - KING - Product Launch Email Sequence

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Stu Mclaren - Affiliate Launch Email Sequence for SamCart by Brian Moran

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Russell Brunson - Affiliate Launch Emails for Tribe by Stu Mclaren

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Eben Pagan - Virtual Coach - Webinar Product Launch Email Sequence

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Jeff Goins - Tribe Writers Live - Live Event Email Sequence

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Product Launch Email Examples

Just releasing a new product on your site is not enough to make people buy it. To get the best results, you need to use an email sequence that covers both the pre-launch phase and the launch phase. The two phases in short:

  1. Pre-launch phase - Introducing the product, creating curiosity, the problem it solves, reminders, and urgency.
  2. Launch phase - product now available, reasons to buy, Q&A webinar, success stories, deadline reminders.
    Read more details about each phase below.

Take a look at our product launch email examples. Crack the code on how the best marketers use emails to launch their new products. Remember, you can only launch a product once. The right strategy can make or break a product. That is why it is so important to have the right strategy. And we can help you with that.

Look through our examples and get inspired for your own product launch emails. Skip all the hard steps by using what works.

What is a product launch email sequence?

Launching a new product is always exciting. You have put a lot of effort into designing and creating the product. You really want to release it as soon as possible. But you can make the release much more exciting with the right product launch email strategy.

A successful product launch is the most complex email sequence of them all. We cannot stress enough how important it is to include every step of the sequence. As mentioned earlier, there are two phases of a product launch. The pre-launch phase and the launch phase.

The pre-launch phase

The first phase of your product launch is all about getting information out about the product. First, you want to capture the email of your prospects. You can do this by offering something for free, like an online workshop. You can split up the workshop videos into 3 pieces to be more impactful.

Each workshop video will focus on different aspects of the product, such as:

  • First workshop video: Opportunity
  • Second workshop video: The path to success
  • Third workshop video: The Blueprint

These email videos will be separated over different days, usually with a few days in between. You need to create excitement and curiosity for the recipients to make them stay engaged with your product launch. You can do this by sending emails about what they can expect from the upcoming video and make them excited.

Here is an example of Ryan Levesque's "Ask Method" product launch email sequence:

pre-launch sequence - product launch email sequence example

By offering these free workshop videos, you help create trust between you and your prospects. You are showing your expertise and establishing authority, which makes you more trustworthy.

The launch phase

Your product is ready to be launched, and it is now available to buy. But, you still need to still provide reasons why prospects should buy it. You can help this process by eliminating any doubts about your product with a FAQ. If your product is more expensive, we advise you to host a webinar too.

A webinar will be more interactive for your audience. They can ask whatever questions they may have. You providing answers for them live also shows your skills and authority. It will provide extra value for your prospects.

In the launch phase email sequence, you should also include a couple of success stories. Additionally, it is crucial that you also create some urgency to secure sales. In a product launch, the most sales will usually happen at the beginning. Since you have built up excitement about the product. But, to secure more sales, provide some sort of urgency. If the prospect feels the product is limited, they do not want to miss out and will buy right away.

As in the pre-launch phase, you can achieve this by sending emails. Here is an example of a product launch phase from Ryan Levesque's "Ask Method":

launch email sequence - product launch email sequence example

If you want to have a successful product launch, you need to have an email sequence to support it. Product launches need a complex email sequence to have enough conversions. It is important that you remember your product launch email sequence needs to:

  • Overcome doubts.
  • Prove your expertise.
  • Show the cost is nothing compared to the value.
  • Explain how the product will change the prospect's life.
  • Create urgency.

Why Use A Product Launch Email?

By using a product launch email sequence, you can secure the desired results from your new product. In the sequence, you will introduce your product, build trust, end doubts, and secure sales.

A strong and complex email sequence can mean the difference between successful and failed products. So, a lot of effort has to be put into it.

But, you can make it easier for yourself. Use examples of product launch emails from the best in the industry. We have gathered entire email sequences from successful product launches. Use them as inspiration, so you can model what is proven to work.

Go on, Join Emaildrips today and and get access to our premium library with examples of the worlds best email drips, funnels and ads.