#1 New York Times bestselling author Brendon Burchard from brendon.com is active in the information product sector. He used this Product Launch email sequence to launch his Coaching program called: High Performance Masters Program.
Phase 1 is about offering you help and giving you in-depth information. Making clear that Burchard's formula is the solution for you. Phase 2 is about the opening of the registration for the High Performance Masters Program and about promoting the program. Phase 3 is about emphasizing the limited time for enrollment of the program.
See also: Tripwire email | Upsell email | Cart Abandonment email | Follow email | Virtual Summit email | Flash sale email