Easy to use (beginner friendly)
Best segmentation (with events)
Great for event marketing
Good email builder (drag & drop)
Good visual automation builder
Huge email templates library
Good drag-and-drop email editor
Detailed reporting & tracking
Shareable workflows & automations
Overpriced for what they offer
Limited form building options
Bad segmentation (manual tagging only)
Very basic automations only
Hard to splittest content inside emails
Limited splittesting (only subject lines)
Outdated email design templates
Basic reporting only (no visuals also)
Capabilities Detailed Review
Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.
Since July of 2018 Drip has implemented a new visual builder. It's fun and easy to use. Drip has so many features when it comes to setting up automations that you need some time to get acquainted with it.
Using ConstantContact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.
Not good in terms of email templates. They don't have a good library of pre-made templates. But with the new visual builder you should be able to create some good ones yourself.
ConstantContact is as basic as it comes.
Although design options are limited, there are plenty of different form types. What's cool, is thay you can customize the visibility and the behavior associated.
Constant Contact is very limited in setting up automations.
"Drip’s automations are centered around user-friendliness and smoothness. It works with ‘rules’ and ‘workflows’, which make setting up simple automations easy. They've also recently introduced ""sharable workflow"" which are basically pre-built automations you can import into your account with 1 click. This saves you a lot of time
The only thing you can A/B test with Constant Contact are the subject lines.
Drip's A/B-testing functionality quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails.
6 - List management & segmentation
Tagging options are limited and difficult to use.
Nothing bad can be said about Drip's segmentation options. Drip is without a doubt the best tool when it comes to segmentation. They go a step further than tags with their "events" feature. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.
Constant Contact integrates with basically every app (also Zapier integrations).
Drip integrates with most apps (also with Zapier integrations). And because they are part of Leadpages, we believe there will be many deep integrations with popular marketing software coming in the very near future because leadpages is working on Center (a marketing integration tool)
Basic tracking and reporting. For advanced metrics not very suitable.
Best tool when it comes to tracking and reporting. It offers the biggest offering of data and visually it is very nicely illustrated.
With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present.
Live chat is available during limited hours and they respond really fast with great answers.
This is a fairly straightforward tool, though that’s probably due to the limited functionality of it.
Pretty easy to set up and start using. Especially the automation part because of their "sharable workflows" which are pre-built automations you can import into your account.
Way too expensive for what it can do, especially if you have a list of 10K plus.
Price is the worst feature of this software. They have recently retired their free forever plan and increased their relatively high prices even further. They've got some great features, but we have to score the pricing like this when we compare to other tools.
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Although Constant Contact is not a bad tool, it just doesn't compare well with other tools available. Constant Contact is fairly easy to use and does the basics well. But the thing is that it is way too limited, especially for the price. It is too outdated and too basic for this time. I can not find a clear reason why we should recommend this tool, except for setting up events, a nice selection of email templates, and .
Drip has some awesome features when it comes to marketing automation, like their segmentation and targeting features. Also, their workflow builder and "shared workflows" are really nice because you can build AND import pre-built automations right into your account. However, it is a really expensive tool compared to other tools like ActiveCampaign (who have the same if not better automation features). In short, our advice is: If you are in eCommerce, go for Drip or Klaviyo (better price). If you need amazing targeting, also consider Drip. But if you are in B2B or want great value for money, consider a tool like ActiveCampaign.
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