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Drip vs ActiveCampaign 2021 | All-in-one Review

Drip vs ActiveCampaign 2021 | All-in-one Review

Looking for a side-by-side comparison of Drip vs ActiveCampaign? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of Drip or ActiveCampaign. So continue reading to discover which tool is best for you...

Overal Score: ★★★ 3.3/5

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Overal Score: ★★★★ 4.3/5

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Try ActiveCampaign for free >>

Drip vs ActiveCampaign Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed Drip vs ActiveCampaign. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

Overall Rating★★★ 3.3/5★★★ 4.3/5
More informationVisit DripVisit ActiveCampaign
Pros and cons
Main Pros🟢 Best segmentation (with events)🟢 Value for money
 🟢 Good for ecommerce🟢 Best Automation features
 🟢 Good visual automation builder🟢 Great visual automation builder
 🟢 Good drag-and-drop email editor🟢 Drag-and-drop email editor
 🟢 Detailed reporting & tracking🟢 Splittesting automations
 🟢 Shareable workflows & automations🟢 Great support & community
🟢 Segmentation & targeting features
🟢 Automation & templates marketplace
🟢 Free migration service
Main Cons🔴 Waaaay too expensive🔴 Interface can be a bit slow
 🔴 Limited email templates🔴 Slight learning curve for beginners
 🔴 Limited form builder🔴 Not many pre-designed email templates
 🔴 Hard to splittest content inside emails🔴 Limited form builder in lower plan
More informationVisit DripVisit ActiveCampaign
Capabilities Detailed ReviewRatingRating
1 – Email builder★★★★ 4.0/5
Since July of 2018 Drip has implemented a new visual builder. It's fun and easy to use. Drip has so many features when it comes to setting up automations that you need some time to get acquainted with it.
★★★★ 4.0/5
ActiveCampaign’s editor works pretty intuitively and has many features available. For instance, with ActiveCampaign you can reuse certain customizations (save them as blocks). Also, it is easy to see what changes people have made, listed in a orderly fashion.
2 – Email templates★ 1.0/5
Not good in terms of email templates. They don't have a good library of pre-made templates. But with the new visual builder you should be able to create some good ones yourself.
★★★ 3.5/5
ActiveCampaign has a decent set of different email templates, but we hope for a bit more options in the future (you can get extra templates on the marketplace however). Their drag-and-drop visual editor is pretty easy to use and gives you freedom in what you want to create.
3 – Form builder★★★ 3.5/5
Although design options are limited, there are plenty of different form types. What's cool, is that you can customize the visibility and the behavior associated.
★★★ 3.5/5
ActiveCampaign’s visual form builder works well. Downside is that only the more expensive versions give you access to more form functionality and removing the ActiveCampaign branding.
4 – List management & segmentation★★★★★ 5.0/5
Nothing bad can be said about Drip's segmentation options. After doing our Drip review we must say they are without a doubt the best tool when it comes to segmentation. They go a step further than tags with their "events" feature. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.
★★★★★ 5.0/5
With ActiveCampaign it is easy to segment your contacts in a vast variety of different ways. You can target as specific as you want and send personalized content. You can use both lists & tags.
5 – Automation★★★★ 4.0/5
Drip’s automations are centered around user-friendliness and smoothness. It works with ‘rules’ and ‘workflows’, which make setting up simple automations easy. They've also recently introduced ""sharable workflow" "which are basically pre-built automations you can import into your account with 1 click. This saves you a lot of time"
★★★★★ 5.0/5
With ActiveCampaign setting up automations is easy with their visual workflow builder. A great feature is the copying and pasting of automated sequences into your email service. Also, as no other tool, ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations, and you can import them into your account with 1 click.
6 – Splittesting★★ 2.0/5
Drip's A/B-testing functionality quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails, which is easy with ActiveCampaign.
★★★★★ 5.0/5
Best A/B-testing of all tools out there. You can basically splittest everything from titles, to email content, and even complete automations! And you get detailed reportings.
7 – Integrations★★★ 3.5/5
Drip integrates with most apps, especially in the ecommerce space. And because they are part of Leadpages, we believe there will be many deep integrations with popular marketing software coming in the very near future because leadpages is working on Center (a marketing integration tool).
★★★★ 4.0/5
ActiveCampaign integrates with basically every app, (also Zapier integrations). So you should be able to connect with whatever app you like.
8 – Reporting★★★★★ 5.0/5
Best tool when it comes to tracking and reporting. It offers the biggest offering of data and visually it is very nicely illustrated.
★★★★ 4.0/5
ActiveCampaign has decent reporting with great visuals. They also offer goal tracking, which means you can track conversions within ActiveCampaign. This way, you can A/B-test about everything you want to (even your automations), which is awesome!
9 – Support & Community★★★★ 4.0/5
​Live chat is available during limited hours. You have loads of support articles as well and a good support team which gives good answers. However, we do believe they could have responded a bit quicker during our Drip review.
★★★★★ 5.0/5
​​There is absolutely no shortage of information when it comes to using ActiveCampaign. Their website is basically a library of information guided with great video’s. Their support is unparalleled. You have the option to use live chat or email. The support during our time as customers ánd during this ActiveCampaign review were very quick and comprehensive. The craziest part is that they will guide you with personalized video’s!
10 – Ease of use★★★ 3.5/5
Pretty easy to set up and start using. Especially the automation part because of their "sharable workflows" which are pre-built automations you can import into your account.
★★★ 3.5/5
You need a bit of time to get all of the available features under your control, but when you do, there’s not much you can’t do.
11 – Value for money★ 1.0/5
Price is the worst feature of this software. They have recently retired their free forever plan and increased their relatively high prices even further. They've got some great features, but we have to score the pricing like this when we compare to other tools.
★★★★ 4.5/5
Great value for money considering all the stuff you get. If you did an ActiveCampaign review yourself, you would know it’s a great investment.
More informationView all featuresView all features
Free trialYesYes
Free planNoNo
Price 1.000 contacts$49/month$29/month
Price 10.000 contacts$184/month$139/month
Price 25.000 contacts$370/month$225/month
Price 50.000 contacts$680/month$299/month
Price 100.000 contacts$1300/month$459/month
More informationView pricing plansView pricing plans
Marketing Features
Native Conversion tracking 🟢 🟢
Web activity tracking 🟢 🟢
Splittesting Campaigns 🟢 🟢
Splittesting Automations 🔴 🟢
Dynamic Personalized Content 🟢 🟢
Multichannel Attribution 🔴 🟢
Site Messaging 🔴 🟢
Facebook Integrations 🟢 🟢
SMS Integrations 🟢 🟢
Webinar integrations 🟢 🟢
Native Landingpage builder 🔴 🔴
Native Shopping Cart 🔴 🔴
Shopify integration 🟢 🟢
Woocommerce integration 🟢 🟢
Sales & CRM Features
Leadscoring 🟢 🟢
Native CRM System 🔴 🟢
Task Management 🔴 🟢
Realtime Sales alerts 🔴 🟢
Gmail integration 🟢 🟢
Outlook integration 🟢 🟢
Salesforce integration 🟢 🟢
Mobile App CRM 🔴 🟢
Create quotes & invoices 🔴 🔴
More informationView all featuresView all features
Overall rating★★★ 3.3/5
Drip has some outstanding features. Their segmentation options, reporting and automations are top-notch. The downside is the high price compared to other tools.
★★★★ 4.3/5
ActiveCampaign is without a doubt one of the most effective tools out there. ActiveCampaign has a vast selection of different features. Although there is a slight learning curve for beginners, everyone should be able to master the program and have great results.
See for yourself?Try Drip for freeTry ActiveCampaign for free


See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels


Top 3 Drip Alternatives

Not satisfied with Drip vs ActiveCampaign? Below you can find some more alternatives for Drip. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: ActiveCampaign

ActiveCampaign is definitely the most powerful tool we've review so far. You can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B). 

Read Drip vs ActiveCampaign
Read Full ActiveCampaign Review

Alternative #2: GetResponse

GetResponse is definitely one of the better tools we have reviewed. GetResponse scores really well on pricing (very affordable) and on almost all features. However, it doesn't score the best in anything. So if you need the best of the best in a certain area, keep that in mind. However, If your email marketing need are not too advanced, you will probably be happy with this tool!.

Read Drip vs GetResponse
Read Full GetResponse Review

Alternative #3: ConvertKit

Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend Convertkit to bloggers, because the founders were bloggers and created the software with this audience in mind. With Convertkit, you can also create landing pages. 

Read Drip vs ConvertKit
Read Full ConvertKit Review

Top 3 ActiveCampaign Alternatives

Not satisfied with Drip vs ActiveCampaign? Below you can find some more alternatives for ActiveCampaign. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: GetResponse

GetResponse works quickly, is easy to use, and has a good amount of features available. All in all, one of the better tools out there. Compared to ActiveCampaign, we recommend this tool if price is your main concern. GetResponse offers the cheapest plans of all.

Read ActiveCampaign vs GetResponse
Read Full GetResponse Review

Alternative #2: ConvertKit

ConvertKit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend ConvertKit to bloggers. With ConvertKit, you can also create landing pages.

Read ActiveCampaign vs ConvertKit
Read Full ConvertKit Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.

Read ActiveCampaign vs Drip
Read Full Drip Review