Best segmentation (with events)
Good visual automation builder
Great visual automation builder
Good drag-and-drop email editor
Drag-and-drop email editor
Detailed reporting & tracking
Shareable workflows & automations
Great support & community
Segmentation & targeting features
Automation & templates marketplace
Interface can be a bit slow
Slight learning curve for beginners
Not many pre-designed email templates
Hard to splittest content inside emails
Limited form builder in lower plan
Capabilities Detailed Review
Since July of 2018 Drip has implemented a new visual builder. It's fun and easy to use. Drip has so many features when it comes to setting up automations that you need some time to get acquainted with it.
ActiveCampaign's editor works pretty intuitively and has many features available. For instance, with ActiveCampaign you can reuse certain customizations. Also, it is easy to see what changes people have made, listed in a orderly fashion.
Not good in terms of email templates. They don't have a good library of pre-made templates. But with the new visual builder you should be able to create some good ones yourself.
ActiveCampaign has a decent set of different email templates, but we hope for a bit more options in the future (you can get extra templates on the marketplace however). Their drag-and-drop visual editor is pretty easy to use and gives you freedom in what you want to create.
Although design options are limited, there are plenty of different form types. What's cool, is thay you can customize the visibility and the behavior associated.
Active Campaign's visual form builder works well. Downside is that only the more expensive versions give you access to more form functionality and removing of branding.
"Drip’s automations are centered around user-friendliness and smoothness. It works with ‘rules’ and ‘workflows’, which make setting up simple automations easy. They've also recently introduced ""sharable workflow"" which are basically pre-built automations you can import into your account with 1 click. This saves you a lot of time
With ActiveCampaign setting up automations is easy with their visual workflow builder. A great feature is the copying and pasting of automated sequences into your email service. Also, as no other tool, ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations, and you can import them into your account with 1 click.
Drip's A/B-testing functionality quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails.
Best A/B-testing of all tools out there. You can basically splittest everything from titles, to email content, and even complete automations! And you get detailed reportings.
6 - List management & segmentation
Nothing bad can be said about Drip's segmentation options. Drip is without a doubt the best tool when it comes to segmentation. They go a step further than tags with their "events" feature. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.
With ActiveCampagin it is easy to segment your contacts in a vast variety of different ways. You can target as specific as you want and send personalized content. You can use both lists & tags.
Drip integrates with most apps (also with Zapier integrations). And because they are part of Leadpages, we believe there will be many deep integrations with popular marketing software coming in the very near future because leadpages is working on Center (a marketing integration tool)
ActiveCampaign integrates with basically every app, (also Zapier integrations). So you should be able to connect with whatever app you like.
Best tool when it comes to tracking and reporting. It offers the biggest offering of data and visually it is very nicely illustrated.
Active campain has thorough reporting with great visuals. They also offer goal tracking, which means you can track conversions within Activecampaign. This way, you can A/B-test about everything you want to (even your automations), which is awesome!
Live chat is available during limited hours and they respond really fast with great answers.
Pretty easy to set up and start using. Especially the automation part because of their "sharable workflows" which are pre-built automations you can import into your account.
You need a bit of time to get all of the available features under your control, but when you do, there's not much you can't do.
Price is the worst feature of this software. They have recently retired their free forever plan and increased their relatively high prices even further. They've got some great features, but we have to score the pricing like this when we compare to other tools.
Great value for money considering all the stuff you get.
Native Conversion tracking
Dynamic Personalized Content
Native Landingpage builder
Drip has some awesome features when it comes to marketing automation, like their segmentation and targeting features. Also, their workflow builder and "shared workflows" are really nice. However, it is a really expensive tool compared to other tools like ActiveCampaign (who have the same if not better automation features). Our advice is: If you are in eCommerce, go for Drip or Klaviyo (better rpicing). But if you are in B2B or want great value for money, consider a tool like ActiveCampaign.
ActiveCampaign is definitely the most powerful tool out there. You can set up the most advanced automations, it has the best A/B-testing out there. And in our opinion, this are the most important features. In all other departments ActiveCampaign scores good well as well.
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