Active Campaign vs Constant Contact

Looking for a side-by-side comparison of Active Campaign vs Constant Contact? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of ActiveCampaign or Constant Contact. So continue reading to discover which tool is best for you...

Want more details? Check out the detailed Active Campaign vs Constant Contact comparison below...

Active Campain vs Constant Contact Side-by-Side Comparison

Below you can find our checklist with which we've analysed Active Campaign vs Constant Contact. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

Constant Contact
Overall Rating
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Pros and cons
Main Pros
Value for money
Easy to use (beginner friendly)
Best Automation features
Great for event marketing
Great visual automation builder
Good email builder (drag & drop)
Huge email templates library
Great splittesting
Drag-and-drop email editor
Huge email templates library
Splittesting automations
Good integrations
Great support & community
Segmentation & targeting features
Automation & templates marketplace
Free migration service
Main Cons
Interface can be a bit slow
Overpriced for what they offer
Slight learning curve for beginners
Limited form building options
Not many pre-designed email templates
Bad segmentation (manual tagging only)
Limited form builder in lower plan
Very basic automations only
Limited splittesting (only subject lines)
Outdated email design templates
Basic reporting only (no visuals also)
More information
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Capabilities Detailed Review
1 - Email builder
4.0/5 ActiveCampaign's editor works pretty intuitively and has many features available. For instance, with ActiveCampaign you can reuse certain customizations (save them as blocks). Also, it is easy to see what changes people have made, listed in a orderly fashion.
3.5/5 Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.
2 - Email templates
3.5/5 ActiveCampaign has a decent set of different email templates, but we hope for a bit more options in the future (you can get extra templates on the marketplace however). Their drag-and-drop visual editor is pretty easy to use and gives you freedom in what you want to create.
3.0/5 Using ConstantContact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.
3 - Form builder
3.5/5 Active Campaign's visual form builder works well. Downside is that only the more expensive versions give you access to more form functionality and removing of branding.
1.0/5 ConstantContact is as basic as it comes.
4 - Automations
5.0/5 With ActiveCampaign setting up automations is easy with their visual workflow builder. A great feature is the copying and pasting of automated sequences into your email service. Also, as no other tool, ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations, and you can import them into your account with 1 click.
1.0/5 ​Constant Contact is very limited in setting up automations.
5 - Splittesting
5.0/5 Best A/B-testing of all tools out there. You can basically splittest everything from titles, to email content, and even complete automations! And you get detailed reportings.
1.0/5 The only thing you can A/B test with Constant Contact are the subject lines.
6 - List management & segmentation
5.0/5 With ActiveCampagin it is easy to segment your contacts in a vast variety of different ways. You can target as specific as you want and send personalized content. You can use both lists & tags.
2.0/5 Tagging options are limited and difficult to use.
7 - Integrations
4.0/5 ActiveCampaign integrates with basically every app, (also Zapier integrations). So you should be able to connect with whatever app you like.
4.0/5 Constant Contact integrates with basically every app (also Zapier integrations).
8 - Reporting
4.0/5 Active campain has thorough reporting with great visuals. They also offer goal tracking, which means you can track conversions within Activecampaign. This way, you can A/B-test about everything you want to (even your automations), which is awesome!
2.5/5 ​Basic tracking and reporting. For advanced metrics not very suitable.
9 - Support & Community
5.0/5 ​​There is absolutely no shortage of information when it comes to using ActiveCampaign. Their website is basically a library of information guided with great video's. Their support is unparallelled. You have the option to use live chat or email. Both are very quick and comprehensive. The craziest part is that they will guide you with personalized video's!
4.0/5 With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present.
10 - Ease of use
3.5/5 You need a bit of time to get all of the available features under your control, but when you do, there's not much you can't do.
3.5/5 This is a fairly straightforward tool, though that’s probably due to the limited functionality of it.
11 - Value for money
4.5/5 Great value for money considering all the stuff you get.
2.0/5 Way too expensive for what it can do, especially if you have a list of 10K plus.
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Marketing Features
Native Conversion tracking
Web activity tracking
Splittesting Campaigns
Splittesting Automations
Dynamic Personalized Content
Multichannel Attribution
Site Messaging
Facebook Integrations
SMS Integrations
Webinar integrations
Native Landingpage builder
Native Shopping Cart
Shopify integration
Woocommerce integration
Sales & CRM Features
Native CRM System
Task Management
Realtime Sales alerts
Gmail integration
Outlook integration
Salesforce integration
Mobile App CRM
Create quotes & invoices
More information
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Overall rating
4.3/5 Insert conclusion of tool review hereActiveCampaign is definitely the most powerful tool out there. You can set up the most advanced automations, it has the best A/B-testing out there. And in our opinion, this are the most important features. In all other departments ActiveCampaign scores good well as well.
2.5/5 Although Constant Contact is not a bad tool, it just doesn't compare well with other tools available. Constant Contact is fairly easy to use and does the basics well. But the thing is that it is way too limited, especially for the price. It is too outdated and too basic for this time. I can not find a clear reason why we should recommend this tool, except for setting up events, a nice selection of email templates, and .
See for yourself?
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ActiveCampaign Screenshots

Constant Contact Screenshots

Top 3 ActiveCampaign Alternatives

Not satisfied with Active Campaign vs Constant Contact? Below you can find some more alternatives for ActiveCampaign. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

getresponse logo_314x314

Alternative #1: GetResponse

GetResponse works quickly, is easy to use, and has a good amount of features available. All in all, one of the better tools out there. Compared to ActiveCampaign, we recommend this tool if price is your main concern. GetResponse offers the cheapest plans of all.


Read Activecampaign vs GetResponse

Read Full GetResponse Review

convertkit logo new

Alternative #2: Convertkit

Convertkit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend Convertkit to bloggers. With Convertkit, you can also create landing pages.


Read Activecampaign vs Convertkit

Read Full Convertkit Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.


Read Activecampaign vs Drip

Read Full Drip Review

Top 3 Constant Contact Alternatives

Not satisfied with Active Campaign vs Constant Contact? Below you can find some more alternatives for Constant Contact. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.


Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool, especially in setting up automations, A/B-testing, and list management.




Read Activecampaign vs Constant Contact

Read Full ActiveCampaign Review

getresponse logo_314x314

Alternative #2: GetResponse

If you are looking for a good alternative for Mailchimp, then GetResponse may be a good option. It is a tool with great tagging and segmentation options.


Read Constant Contact vs GetResponse

Read Full GetResponse Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.


Read Constant Contact vs Drip

Read Full Drip Review

Your comments and questions

What do you think about this Active Campaign vs Constant Contact comparison? Feel free to drop us a line, because all your feedback is welcome!