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ActiveCampaign vs Constant Contact 2021 | All-in-one Review

ActiveCampaign vs Constant Contact 2021 | All-in-one Review

Looking for a side-by-side comparison of ActiveCampaign vs Constant Contact? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of ActiveCampaign or Constant Contact. So continue reading to discover which tool is best for you...

Overal Score: ★★★★ 4.3/5

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Overal Score: ★★ 2.5/5

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Try Constant Contact for free >>

ActiveCampaign vs Constant Contact Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed ActiveCampaign vs Constant Contact. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

ActiveCampaignConstant Contact
Overall Rating★★★★ 4.3/5★★ 2.5/5
More informationVisit ActiveCampaignVisit Constant Contact
Pros and cons
Main Pros🟢 Value for money🟢 Easy to use (beginner friendly)
 🟢 Best Automation features🟢 Great for event marketing
 🟢 Great visual automation builder🟢 Good email builder (drag & drop)
 🟢 Drag-and-drop email editor🟢 Great splittesting
 🟢 Splittesting automations🟢 Huge email templates library
 🟢 Great support & community🟢 Good integrations
🟢 Segmentation & targeting features
🟢 Automation & templates marketplace
🟢 Free migration service
Main Cons🔴 Interface can be a bit slow🔴 Overpriced for what they offer
 🔴 Slight learning curve for beginners🔴 Limited form building options
 🔴 Not many pre-designed email templates🔴 Bad segmentation (manual tagging only)
 🔴 Limited form builder in lower plan🔴 Very basic automations only
🔴 Limited splittesting (only subject lines)
🔴 Outdated email design templates
🔴 Basic reporting only (no visuals also)
More informationVisit ActiveCampaignVisit Constant Contact
Capabilities Detailed ReviewRatingRating
1 – Email builder★★★★ 4.0/5
ActiveCampaign’s editor works pretty intuitively and has many features available. For instance, with ActiveCampaign you can reuse certain customizations (save them as blocks). Also, it is easy to see what changes people have made, listed in a orderly fashion.
★★★ 3.5/5
Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.
2 – Email templates★★★ 3.5/5
ActiveCampaign has a decent set of different email templates, but we hope for a bit more options in the future (you can get extra templates on the marketplace however). Their drag-and-drop visual editor is pretty easy to use and gives you freedom in what you want to create.
★★ 2.0/5
Using Constant Contact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.
3 – Form builder★★★ 3.5/5
ActiveCampaign’s visual form builder works well. Downside is that only the more expensive versions give you access to more form functionality and removing the ActiveCampaign branding.
Constant Contact is as basic as it can be, in terms of building forms. It offers no options like customization, pop ups, slide ins, etc.
4 – List management & segmentation★★★★★ 5.0/5
With ActiveCampaign it is easy to segment your contacts in a vast variety of different ways. You can target as specific as you want and send personalized content. You can use both lists & tags.
★★ 2.0/5
Tagging options are limited and difficult to use. You can not automatically tag contacts based on their behaviour, which is a big red flag if you are serious about automation/personalization.
5 – Automation★★★★★ 5.0/5
With ActiveCampaign setting up automations is easy with their visual workflow builder. A great feature is the copying and pasting of automated sequences into your email service. Also, as no other tool, ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations, and you can import them into your account with 1 click.
Constant Contact is very limited in setting up automations. There is no visual workflow builder, you can only send very basic autoresponders and everything takes too many clicks to set up. Really one of the worst tools we've reviewed in the automation department.
6 – Splittesting★★★★★ 5.0/5
Best A/B-testing of all tools out there. You can basically splittest everything from titles, to email content, and even complete automations! And you get detailed reportings.
The only thing you can A/B test with Constant Contact are the subject lines.
7 – Integrations★★★★ 4.0/5
ActiveCampaign integrates with basically every app, (also Zapier integrations). So you should be able to connect with whatever app you like.
★★★★ 4.0/5
Constant Contact integrates with basically every app (also Zapier integrations).
8 – Reporting★★★★ 4.0/5
ActiveCampaign has decent reporting with great visuals. They also offer goal tracking, which means you can track conversions within ActiveCampaign. This way, you can A/B-test about everything you want to (even your automations), which is awesome!
★★ 2.5/5
Basic tracking and reporting. For advanced metrics not very suitable.
9 – Support & Community★★★★★ 5.0/5
There is absolutely no shortage of information when it comes to using ActiveCampaign. Their website is basically a library of information guided with great video’s. Their support is unparalleled. You have the option to use live chat or email. The support during our time as customers ánd during this ActiveCampaign review were very quick and comprehensive. The craziest part is that they will guide you with personalized video’s!
★★★★ 4.0/5
With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present. We've had good support during our Constant Contact review.
10 – Ease of use★★★ 3.5/5
You need a bit of time to get all of the available features under your control, but when you do, there’s not much you can’t do.
★★★ 3.5/5
You don't need much time to be able to use all features. It works pretty straight forward.
11 – Value for money★★★★ 4.5/5
Great value for money considering all the stuff you get. If you did an ActiveCampaign review yourself, you would know it’s a great investment.
★★ 2.0/5
A bit expensive, especially if you have a list of 10K plus.
More informationView all featuresView all features
Free trialYesYes
Free planNoNo
Price 1.000 contacts$29/month$45/month
Price 10.000 contacts$139/month$95/month
Price 25.000 contacts$225/month$295/month
Price 50.000 contacts$299/month$335/month
Price 100.000 contacts$459/month$595/month
More informationView pricing plansView pricing plans
Marketing Features
Native Conversion tracking 🟢 🔴
Web activity tracking 🟢 🔴
Splittesting Campaigns 🟢 🟢
Splittesting Automations 🟢 🔴
Dynamic Personalized Content 🟢 🟢
Multichannel Attribution 🟢 🔴
Site Messaging 🟢 🔴
Facebook Integrations 🟢 🟢
SMS Integrations 🟢 🟢
Webinar integrations 🟢 🟢
Native Landingpage builder 🔴 🟢
Native Shopping Cart 🔴 🔴
Shopify integration 🟢 🟢
Woocommerce integration 🟢 🟢
Sales & CRM Features
Leadscoring 🟢 🟢
Native CRM System 🟢 🔴
Task Management 🟢 🔴
Realtime Sales alerts 🟢 🟢
Gmail integration 🟢 🟢
Outlook integration 🟢 🟢
Salesforce integration 🟢 🟢
Mobile App CRM 🟢 🔴
Create quotes & invoices 🔴 🔴
More informationView all featuresView all features
Overall rating★★★★ 4.3/5
ActiveCampaign is without a doubt one of the most effective tools out there. ActiveCampaign has a vast selection of different features. Although there is a slight learning curve for beginners, everyone should be able to master the program and have great results.
★★ 2.5/5
After our Constant Contact review we must say the tool is fairly easy to use and contains all the basic features. If you are a beginner, or you only need a basic, simple marketing automation tool, then Constant Contact might be suitable for you. Also, Constant Contact is great for setting up events.
See for yourself?Try ActiveCampaign for freeTry Constant Contact for free


See also: Membershiop funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels


Top 3 ActiveCampaign Alternatives

Not satisfied with ActiveCampaign vs Constant Contact? Below you can find some more alternatives for ActiveCampaign. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: GetResponse

GetResponse works quickly, is easy to use, and has a good amount of features available. All in all, one of the better tools out there. Compared to ActiveCampaign, we recommend this tool if price is your main concern. GetResponse offers the cheapest plans of all.

Read ActiveCampaign vs GetResponse
Read Full GetResponse Review

Alternative #2: ConvertKit

ConvertKit is easy to use, and suitable for those who just got started, or just need their basic automation needs covered. We would especially recommend ConvertKit to bloggers. With ConvertKit, you can also create landing pages.

Read ActiveCampaign vs ConvertKit
Read Full ConvertKit Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.

Read ActiveCampaign vs Drip
Read Full Drip Review

Top 3 Constant Contact Alternatives

Not satisfied with ActiveCampaign vs Constant Contact? Below you can find some more alternatives for Constant Contact. Want even more alternatives ranked top-to-bottom? Check out our complete overview of the best email marketing services.

Alternative #1: ActiveCampaign

ActiveCampaign is a very effective tool, especially in setting up automations, A/B-testing, and list management.

Read Constant Contact vs ActiveCampaign
Read Full ActiveCampaign Review

Alternative #2: GetResponse

If you are looking for a good alternative for Mailchimp, then GetResponse may be a good option. It is a tool with great tagging and segmentation options.

Read Constant Contact vs GetResponse
Read Full GetResponse Review

Alternative #3: Drip

Drip is a good tool with some outstanding features. We would especially recommend this tool for people working in ecommerce.

Read Constant Contact vs Drip
Read Full Drip Review