It can be a really valuable tactic to generate new customers or to activate your inactive customer base. Some businesses depend completely on this model and run heavily discounted products all the time (for example appsumo.com). It can be a great way to get customers in the door and so you can upsell a more valuable product later. However, there are other benefits your business can get from running a promo campaign. They include:
- 1) Increase brand awareness;
- 2) Increase customer loyalty;
- 3) Encourage customers to look over other non-sale items on the site;
- 4) Sell surplus inventory;
- 5) Increase your click-through rates by 74%.
Research shows that email promotions can get existing customers to spend 385% more on the average. What other incentive do you need? Go ahead and click on one of our promotion email examples above now.
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