Author Jeff Goins from Goinswriter.com is active in the information product sector. He used this Live Event email sequence to launch his Free Live Workshop called: Tribe Writers Live.
Goins immediately introduces his free live workshop by emphasizing all the benefits. In phase 2 he offers you one of his books for free and offers some more in-depth information. In phase 3 Goins tries to persuade potential customers by emphasizing the limited spots left for his workshop. He ends with a landingspage where you can enroll for his workshop.