The emails in this sequence:
- Email 1: Cart Open Email - Informs the recipient that the product and its availability.
- Email 2: Explain the Problem + Offer Solution - Focuses on pain points and offers a solution.
- Email 3: Customer Results - Removes any doubts the prospect might have about your product.
- Email 4: FAQ (Frequently asked questions) - Provides answers to the most FAQ and helps remove doubts.
- Email 5: Cart Close - Create urgency with the last chance to buy the product.
- Email 6: Last Chance - The absolute final push for the recipient. Trigger their fear of missing out!