Kayla Itsines - Welcome Email Sequence
Sweat with Kayla by Kayla Itsines is a software product for woman to help them getting more healthy and fit. Kayla used this welcome email sequence to inform new subscribers about her product and to persuade them to buy.
She opens with an welcoming email, where she offers a free trial to get people excited for the product. After that she gives free information based on the interests of the targetgroup. Besides that she uses scarcity and urgency in her email sequence by using a temporary discount on her product.
You can read more about Sweat with Kayla here: https://www.kaylaitsines.com/