Moz builds tools that make inbound marketing easy. In this Free trial- onboarding email sequence they introduce new features from Moz Pro.
They open with a salespage where you can enroll for a free trial. Followed by an email funnel that leads you through the trial and gives more information about the new features of Moz Pro. If you decide to cancel your subscription, the sequence will end with a thank you email. Giving some suggestions about how to keep in touch with Moz.
Read more about Moz here: moz.com