Neil Patel from Neilpatel.com used this Webinar email sequence to promote his Marketing Course called: Advanced Marketing Program
After the webinar optin, he tries to persuade potential customers to buy his advanced marketing program by closing the enrolment. If people didn’t buy, he then offers them a $1 trial for 30 day access to the program. After that, he offers a more personal coaching type of offer called the Multi Million Dollar Sales Funnel Playbook & Strategy Sessions with his sales funnel team. He sends those who are interested directly to an application form to score his leads.