Neil Patel from Neilpatel.com used this Virtual Summit email sequence to promote his Marketing Course called “Growth Hacking Summit” in October 2016.
Neil Patel starts off by generating leads for his virtual summit by offering a free access pass. After you optin, he invites you to the ‘insider club’ in which he encourages you to share the summit in exchange for points and a chance to win cool prizes. He keeps on promoting the event and emphasizes the great opportunities of joining this event. In step 3 he offers you a great deal for the all access pass, in which you will be able to view the recordings forever. The price of the all access pass increases during the promotion, so there is a sense of urgency that makes people buy.