Optimizely is a conversion optimization software company, offering A/b and multivariate testing tools for websites.
In this Free trial email sequence, Optimizely subscribers get reminded to install the snippet on their website (and they even send another person in the company a reminder email). They mix the technical reminders with content about the importance of testing. They also send a reminder on day 15 that the trial is almost over. However, they don't send any reminders in the last week which is something that could potentially improve the results of this sequence.
More information about Optimizely: www.optimizely.com
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