Are you selling services? Done-for you services or coaching or consulting? Then this might be an interesting email sequence for you. Scott Oldford is a succesful online course creator and coach. In this email sequence he uses an "Assessment funnel" to generate new leads for his coaching program. The conversion from this assessment to his coaching program will probably be very good, because an assessment is a great way to showcase your expertise while keeping it highly personal. And by charging a price for his assessment, he filters out the more serious prospects who are willing to pay (he is using the assessment as a "tripwire"). If you own an agency or sell services, you might also consider offering an assessment for free. Check out this email sequence below!
More information on www.scottoldford.com