Unbounce is a conversion optimization software company, offering A/b and multivariate testing tools for websites.
In this Free trial email sequence, Unbounce has clearly defined the onboarding steps to the "aha moment". They even show you the steps in the email. But as you can see, we never got passed the publishing of the landingpage step. The nice thing is that they send a couple of content/reminder emails to help us overcome this step and publish. In the end they finish with a survey to understand us better.
More information about Unbounce: www.unbounce.com