The Wall Street Journal is one of the leading daily newspapers in the US. They send this onboarding email sequence to activate new customers who have subscriber to their special offer for the first 3 months. They know that members will most likely continue their membership if they download their app, subscribe to several newsletters and offers, follow them on social media and join the conversation. So they aimed their email onboarding sequence at these critical steps. Check out everything about the wallstreet journal on their website.