Looking for inspiration for your lead magnet email campaign? Improve your emails with these handpicked lead magnet email examples by the best marketers. Learn from their email templates and grow your business!

What is a lead magnet?

A lead magnet is a free piece of content that you give away to your visitors in order to capture their email address. This way you can build your email list faster than with just a newsletter subscription. Examples of lead magnets are free ebooks, free courses, free whitepapers, webinars, a free book chapter, free checklists and so forth. They are usually offered as a content upgrade for blogposts, so that the visitor can learn more about the subject and you will become an authority in their mind.

Why use a lead magnet email campaign?

After subscribing to your email list, the new subscriber needs to be persuaded to take the next step in your funnel. This could be a more intensive free piece of content (first an ebook, then a webinar for example) or a product sale. Use a lead magnet email campaign to convince the new subscriber to convert.