Re-engagement email templates generator: Create winning email copy in seconds with these proven templates. As a business owner, you may have lost touch with some of your old clients over time. Reconnecting with them through an email campaign can be an effective way to remind them of your business and possibly win back their loyalty.

Sales - Re-engagement:
New update solves a major problem

Subject: New update...

Hey {{First Name}},

How is everything going at {{Recipient's Company Name}}? Based on...

Sales - Re-engagement:
Follow Up After an Event

Subject: How was...

Hey {{First Name}},

How was {{Event Name}} for you? {{Describe your own experience in short}}...

Sales - Re-engagement:
Re-engage with tips

Subject: A few tips for...

Hey {{First Name}},

Thanks for checking out {{Product Name}}. I'm curious, how are you...

Best Reengagement Email Campaigns: Re-Engagement Email Subject Lines

Using these re-engagement email templates can help you win back the loyalty of your old clients. But first, you need to get their attention with a catchy subject line. Here are some re-engagement email subject lines that have proven to be effective:

  1. We Miss You, [Client Name]
  2. Are You Still Interested in Our Products/Services?
  3. It's Been a While, Let's Catch Up
  4. Special Offer for Our Valued Clients
  5. A Quick Reintroduction to [Your Business Name]
  6. You're One of Our Favorite Clients - Let's Reconnect
  7. Our Clients Love Us, Here's Why
  8. Have You Forgotten About Us?
  9. We've Made Some Exciting Changes
  10. Your Opinion Matters to Us

B2B businesses may require a different approach when it comes to re-engagement email campaigns. Here are some B2B re-engagement email subject lines that you can use:

  1. [Client Name], Let's Work Together Again
  2. Have We Lost Touch?
  3. How Can We Help Your Business Today?
  4. Is It Time to Reconsider [Your Business Name]?
  5. We Have New Solutions to Help You Grow
  6. Your Business Matters to Us
  7. We've Improved Our Offerings for B2B Clients
  8. Let's Discuss Your Business Goals
  9. We Want to Partner with You Again
  10. Our B2B Clients Trust Us - Here's Why

Once you have their attention with a catchy subject line, it's time to create a re-engagement email campaign.

An Email Template for Reconnecting with Old Clients

  1. Identify Your Target Audience: Who are the clients that you want to reconnect with? Consider factors such as the length of time since their last purchase or engagement, their level of engagement with your previous communications, and their potential value to your business.
  2. Craft Your Message: Use one of the re-engagement email templates we provided earlier or create your own message. Make sure to include a clear call to action (CTA) to encourage them to take the next step.
  3. Personalize Your Email: Address your clients by name and include details that are specific to their past interactions with your business.
  4. Make It Easy to Respond: Provide a clear and simple way for them to respond to your email, such as a reply-to email address or a clickable CTA button.
  5. Track Your Results: Monitor the effectiveness of your re-engagement campaign by tracking your email open rates, click-through rates, and responses. Use this data to make adjustments to your future campaigns.

Re-engaging with your old clients can be a valuable way to generate new business and strengthen existing relationships. By using the right re-engagement email templates, subject lines, and campaign strategies, you can effectively reach out to your old clients and win back their loyalty.