22 Facebook Video Ad Examples That Get Double Conversions

Are you looking for some Facebook Video Ad Examples? Well, you’ve found the right place. We have collected 22 of some of the TOP 4 Facebook Video Ad examples for Ecommerce, Services, Information and Software. Get inspired by these Facebook Video Ad Examples to showcase your product, service or brand in a nontraditional but very effective way!

Why should you use Facebook Video Ads you ask?

  • - Showcase products, services or brands in one video
  • - Grab attention quickly
  • - Deliver a single message to your target audience

Scroll down to learn more about Facebook Video Ads, get some tips and see some leading Facebook Video Ad Examples from some of your favorite companies.

What is a Facebook Video ad exactly?

A Facebook video ad shows off your product, service or brand in a different way than traditional ads. Video ads give you the opportunity to tell your story and show your product features in a unique way. Ads are usually 15 seconds or less and are used if you want to capture attention quickly. Hut, they can also be longer. Use video ads  to keep your audience engaged and encourage use of your ad. Be able to convey clear, simple messages that make your viewer take action from your ad. 

Keep Scrolling to see our Facebook Video Ad Example collection. Find out what we like about each Facebook Video Ad Example and what may need a bit of improving.

Below you will find 23 of the best Facebook Video Ad Examples that we have collected to serve as inspiration to you. These ads come from top ranking companies that you are sure to have heard of and may have seen before. We will be giving you an insight into what we think is good about each Facebook Video Ad Example, what we think can be improved and who these ads are targeted towards. Scroll down to see our Facebook Video Ad Examples, and more...

Best Video ads for Ecommerce

1. Cometeer

Cometeer is a coffee production company that produces concentrated brewed coffee is capsules that has to be kept in the freezer. This innovative new way of coffee brewing, cooling and packaging is said to produce "the most complex coffee you've ever tasted" (cometeer.com).

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for coffee lovers and fanatics that may be interested in trying and using this new type of coffee. Also for anyone interested in this new innovative way of capsuled coffee production.

What makes this ad good?

  • - Company name can be seen within first 3 seconds of the ad and at the end 
  • - Showcases product in use and the multiple versions produced by the company 
  • - Highlights multiple benefits throughout the ad 
  • - Vibrant colors and creative design 
  • - Viewers will know exactly what this ad is about when they see it

What could be improved?

  • - The color of the text in the ad can be different as it blends into the background of some shots in the video
  • - There could have been more CTA ‘s in the video to tell viewers what actions you want them to take after seeing this ad

2. BOOM by Cindy Joseph

Cindy Joseph was a well know supermodel who embraced her age and founded an all natural cosmetics company designed to complement a woman age and not disguise or hide it.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for older women who are interested in taking advantage of a Black Friday sale on cosmetics.

What makes this ad good?

  • - The ad is short and straight forward so that viewers know exactly what it is about.
  •  - The video showcases the products that will be on sale for purchase with a discount of 15%.

What could be improved?

  • - There could have been text within the video ad giving information on what each product is that is shown.

3. Garmin

Garmin is a company that produces high-end digital watches for al ages. These watches includes features such as fitness tracking, health monitoring, GPS and long battery life.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people who are interested in high end watches that are also digital with multiple features.

What makes this ad good?

  • - This ad highlights one of the features of digital watches. 
  • - The video shows how the features work.
  •  - The video ad is short but it allows viewers to see this product in use which increases interest and curiosity.

What could be improved?

  • - This ad could be improved with the addition of informative text about what the company is, what the products are made of, and benefits of using this product. This information can also be added into the video.

4. HeySilkySkin

HeySilkySkin is a company that produces and sells at home laser hair removal products.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for women who are interest in a new way of body hair removal that allegedly stops the regrowth of the hair.

What makes this ad good?

  • - The video gives a demonstration on the product with the use of models. 
  • - Steps to use the product are also shown. 

What could be improved?

  • - There could be more text overall and especially in the actual video that describes that company and the product in more detail.
  • - Benefits of using this product and shows the product offer should also be listed in the video .

5. The Essential Massager

The Essential Massager is a product created to help reduce back pain, enhance muscle movements and protect against injury. This particular product is a decompression belt.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is targeted towards people who have back problems, back pain and bad posture and are looking for some relief.

What makes this ad good?

  • - The video in this ad gives insight in to the product and how it works to release your pain.
  • - There are also benefits listed for using the product.

What could be improved?

  • - There could be subtitles added to the video for viewers who are watching with the sound off to also be able to follow along. 
  • - There could also be more text in the video in general to indicate each benefit that they are talking about.
  • - A description of the product and what it does should be in the video itself. 

6. OneBlade

OneBlade is an electric razor used for trimming created by the company Philips. This razor can also be used for shaving, trimming body hair and detailing beards.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is targeted towards males who may want to get a new, different and better razor that is said to last longer than traditional razors.

What makes this ad good?

  • - Creative and simple design
  • - Highlights the product that is being offered 
  • - Short and to the point 
  • - Viewers know what this ad is about

What could be improved?

  • - Could have had a demonstration of use of the product with the video 
  • - Benefits of the product could have been listed in the video 
  • - Product description and offer could have also been written in the video 
  • - Company/product name should been shown at the beginning of the ad

7. O3waterworks

O3waterworks is a company that has created the worlds first innovative water-to- sanitizer spray. This is a water spray bottle that can transform regular tap water into a non-toxic sanitizer spray.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for anyone and everyone who are in the market for sanitizing / disinfectant sprays for their homes, businesses, etc. Especially in this COVID-19 pandemic people are looking for ways of protecting themselves, their families and others by using various disinfectants to help reduce the virus from spreading.

What makes this ad good?

  • - Very creative and entertaining.
  • - The video provides information on what the product is and gives a demonstration on how it is used
  • - Benefits of using the product are listed in the video
  • - Subtitles are used throughout the video for viewers that may have their sound off to also be able to follow along 
  • - Bright colors are used to catch viewers attentions

What could be improved?

  • - Company name show be shown at the beginning of the ad or it could have been placed in one of the above corners of the ad
  • - There could have been more CTA words or buttons through the ad and not just at the end to encourage viewer engagement with the ad.

Best Video ads for Software

8. Leadpages

Leadpages is a software company that helps small businesses connect with their audiences, get leads, and close sales. Be able to easily build websites, landing pages, pop-ups, and more.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is target towards people who would like to build their own websites for a business that they have started. they will learn how to create an grow their website.

What makes this ad good?

  • - What makes this a good ad is mainly the way that it is put together. 
  • - The text is short and informative
  • - The video gives insight into the process of creating the website and what your website can look like.
  • - Benefits of this product is listed in both the text and the video.

What could be improved?

  • - There could be more information about the company itself and also more details on how to build the website.

9. Prezi

Prezi is a content design and visual communication tool that lets you create graphics, videos, and moving presentations to promote understanding and engagement.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people who would like to learn a new way of connecting with other people without having to share their screens, and learn how to make meeting more human/engaging again

What makes this ad good?

  • - The choice of colored background is very eye-catching while scrolling through one's feed. 
  • - The text shows and explains one feature and its benefits. 
  • - It also shows the results of using the feature listed.

What could be improved?

  • - There could be more text and overall content within the video itself to show how the product works. 
  • - And also there could be more benefits listed to show viewers why they should use this product.

10. Grammarly

Grammarly is a digital writing assistant that helps to write clearly and in a more effective way.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people who make grammar and writing mistakes that would like to eliminate this challenge and have better writing and communication skills.

What makes this ad good?

  • - What is good about this ad is that it shows viewers exactly what the product does and what they will be able to achieve with it. 
  • - The text is clear and easy to understand for everyone.
  • - The product review is a nice added touch to the already creative ad.

What could be improved?

  • - There could be some benefits on the product listed. 
  • - Also, there could have been additional reviews within the video.

11. Intel

Intel is a multi billion dollar multinational corporation and technology company. They are one of the worlds largest manufactures of PC microprocessors found in most computers.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people who are interested in a new generation of laptops / PC's and Intel services.

What makes this ad good?

  •  - The text descriptions invoke curiosity .
  •  - The video has its own headline and has a benefit listed.
  • -  The upbeat music and interesting visuals keep viewers attention.
  •  - And the addition of subtitles work better for viewers that do not have their sound on.

What could be improved?

  • - There could have been more benefits listed to give viewers more information on why they should continue looking at this ad and/or to click the learn more button.
  • -  Also, more visuals could have been added showing use of the product.

12. Calm

Calm is an app that promises to help users with various aspects of their life such as to sleep better, reduce stress and anxiety, and also to help boost confidence. Calm is the #1 app for sleep and meditation.

Ad Image & Copy:

Ad Video:

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Who is this ad for ?

This ad is for people who may have trouble sleeping for any of the various reasons and would like to get some help and advice on ways to sleep better.

What makes this ad good?

  • - Simple yet interesting design
  • - Shows customer reviews of the app which helps with decision making and creating interest
  • - Lists reasons that people use this app 
  • - Tells viewers a short description of what they are the solution for and how they can help

What could be improved?

  • - There could have been more benefits listed to give viewers more information on why they should download the app
  • - Company name should be listed within first 3 seconds of the ad 
  • - The video could have used a brighter and more vibrant color to it

Best Video ads for Courses & Info products

13. DigitalMarketer

DigitalMarketer is a company that provides tools and training to become a better marketer. Be able to grow your sales and transform your marketing team with trainings and certifications in lead capturing and revenue generations.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is about an upcoming summit that will be hosted by experts in the digital marketing industry. This summit is for people who would like to learn more about traffic and conversions

What makes this ad good?

  • - This ad has a good description that informs viewers exactly what it is about and what they are offering.
  •  - The video highlights what this summit is about and lists some of the speakers that will be present. 
  • - In the video there are also some benefits provided and tells slightly more of what attendees will be learning to do.

What could be improved?

  • - Though very interesting and attention grabbing this video may a bit too long. It may benefit more with being a bit shorter and tot the point.

14. Frank Kern

Frank Kern is an digital marketing guru and entrepreneur. He is also the creator of Behavioral Dynamic Response which is a automated marketing technique that helps business owners to increase sales by personalizing their marketing based on their target audience.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

this ad is for people who would like to attend a class on how to generate more revenue from their advertisements without spending a lot of money.

What makes this ad good?

  • - The video in this ad instills curiosity and grabs your attention.
  • -  It is short and the text shows what this ad is about while also showing the benefit of this class. 
  • - The text and description in this ad tells exactly what it is about and why viewers should be interested in it.

What could be improved?

  • - The video itself could have shown more of the benefits and also some outcomes that can stem from attending this class.

15. Marni Wing Girl

Marni Wing Girl is a self taught advice and relationship expect. Her work is mainly targeted men who would like to better understand women.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for men who would like to learn how to have better first contact with females. For men who would like to have more confidence in acts such as with flirting with females.

What makes this ad good?

  • - The text of this ad instills much curiosity and would make viewers want to watch the video.
  •  - The video provides information and steps of the process that is being thought.

What could be improved?

  • - There are no subtitles that go along with this video for viewers who are watching with their sound off. Subtitles are a necessity within your video ads as many viewers scrolling through their feeds have their sound off and you would still like these people to watch your ad instead of scrolling past it.

16. The Betty Rocker

Betty Rocker is an international health and fitness coach, entrepreneur and self growth motivator.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is targeted towards viewers who are interested in taking an at home fitness challenge to help them lose weight, get motivated and ne more active.

What makes this ad good?

  • - The video showcases some of the workouts that are  a part of this program and also lists some of the benefits of this challenge. 
  • - The text descriptive in detail what the ad is about, what the viewer can do with this challenge, and benefits of taking the challenge.

What could be improved?

  • - There could have been a bit less text in this ad as it may be a too long and a bit too much for viewers to read in order to be interested.

17. Learn to Trade Asia Specific

Learn to Trade Asia Specific is a trading company that teaches online course on how to become a trader but also design courses IT & software courses, and more.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for viewers who are interested in learning new skills in the field of trading. For people who would like to start a career in and interested in becoming a world-class trader.

What makes this ad good?

  • - The videos give information on what attendees will learn and will be able to do from this course. 
  • - There are also benefits of taking this course listed in the text above the ad. 
  • - The imagery used in the video is relevant to the information and also adds a nice visual background that draws attention.

What could be improved?

  • - There could have been more information in the video itself. Currently all of the information is in the above text. 
  • - Benefits of this class could have been highlighted in the video itself as well. 

Best Video ads for Services & Coaching

18. CRO by Convertica

CRO by Convertica is a company that helps business increase their conversion rates.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people who would like to increase their conversion rates from their campaigns with the help of an outside service.

What makes this ad good?

  • - The text gives a good description of the offer. Viewers will know what the ad is about. 
  • - The video highlights what this company does and the reason why you should use it. 
  • - This ad is well put together and instills curiosity which will lead to engagement.

What could be improved?

  • - The video itself could have highlighted more of what this company does and how they do it. This would increase interest and may create more leads.

19. Uber

Uber is an app that allows you to access a rides service to help you get to multiple different places. It is a vehicle for hire service.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for first time users of this app. They will be able to get a discount of their first few rides if they apply a given discount code.

What makes this ad good?

  • - This ad is very short and gets right to the point.
  • - The video shows the offer that this ad is for
  • - Gives a demonstration of how the service works.

What could be improved?

  • - There could be more text description about the company itself and what it does.
  •  - A good addition to this ad could be a list of benefits of using this company. 
  • - The video could have also been longer and shown more of how the company works

20. Squarespace

Squarespace is an all-in-one solution for people who are looking to create a website.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people who would like to grow their businesses and learn how to build a community around their brand by using email campaigns.

What makes this ad good?

  • - This ad is short and straight forward
  • - When you read the text you know exactly what this ad is about.
  •  - The video highlights why you should use this service
  • - The visuals and text come together and work very well for this ad.

What could be improved?

  • - There could be more text explanation about the company and how they will be teaching their users to achieve this goal. 
  • - There could also be different colored backgrounds used to really draw in viewers' attention when scrolling.

21. Credit Karma

Credit Karma is a service that offers free tax credit scores, reports and insights that you need to take control of your credit and be correctly informed.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people that are interested in having their taxes filed for the year.

What makes this ad good?

  • - The text description at the top of the ad lets viewers know exactly what this ad is about and what they will be getting from this service. 
  • - The video is fun and invokes interest and engagement with the ad.
  •  - There are also benefits to using this service listed in the text.

What could be improved?

  • - There could be more information about the service showcased in the actual video. 
  • - The video used in this ad, though fun and engaging, could have been different and more relevant to the company and their services.

22. Spotify

Spotify is a digital music service that gives you access to millions of songs and different kind of podcast.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is targeted at music and podcast lovers alike that will like a playlist created of all sounds that they’ve liked and were hits over the past year. 

What makes this ad good?

  • - What is good about this ad is that it has eye catching colors and interesting imagery. 
  • - This ad uses upbeat music and has subtitles for users viewing with the sound off. 
  • - It is 15 seconds which is ideal when you want viewers to watch until the end.

What could be improved?

  • - There could have been more text description about this service and what is being told in the video. 
  • - There could have been benefits of using this product listed.

9 Facebook Video Ad tips

Below we have collected 9 Facebook Video Ad tips that you absolutely should consider when creating your ad. These tips will help you create quality ads that will grab attention and stand out from the rest.

  • 1) Grab attention early - the average number of people watching your ads drops very early on. You need to get your message across asap in the video or people will click away before they even know what your ad is about?
  • 2) Keep it short - people zone out fairly quickly. Shorter video ads have higher completion rates. 15 seconds are recommended though your video is allowed up to 30 seconds
  • 3) Get branding right away - Mention your brand within the first 3 seconds of your ad or people will stop paying attention. Consumers are 23% more likely to remember which brand made a specific video ad if the brand was featured in the first three seconds and 13% more likely if the brand was featured after four seconds.
  • 4) Add captions and graphics (because of sound-off views) - Videos should communicate a message even without audio. You can not rely on voiceovers, sound and dialog as most users have it switched off while they are scrolling. Use captions and graphic overlays to get your message across whether sound on or off.
  • 5) CTA’s in the middle - by placing your CTA in mid-roll, you have an audience that is already intrigued and paying attention to your ad. 16.95% of mid-roll CTA have the highest average conversions, compared to 10.98% for post-roll and 3.15% for pre-roll.
  • 6) Think mobile first - for every ad you create, you should think of how a mobile user will experience it. Will this content look good on a smaller screen? 95% of users use the platform on a mobile device and 65% of all video views come from mobile users.
  • 7) Have the right objectives - Have clearly defined goals. What do you want your ad to do? Without any clear objective you wot know if your campaign is working.
  • 8) Nail your thumbnail - if you want to convince them to press play, you need an interesting and creative thumbnail for your video. Facebook automatically gives you 10 options to choose from when you upload
  • 9) Use vertical or square video - People mostly hold their phones vertically so choose a vertical or square aspect ratio to cover the most screen area. Try 4:5 vertical video ads, which work well across Facebook, Instagram and Audience Network.

Facebook Video Ad specifications

When creating your Facebook Video Ad you will need to know the exact specifications for the design, text and technical aspects. We have collected and listed these specification for you below.

Design Recommendations

  • - File Type: MP4, MOV or GIF 
  • - Ratio: 4:5 
  • - Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
  • - Resolution: At least 1080 x 1080 pixels 
  • - Video Captions: Optional, but recommended
  • - Video Sound: Optional, but recommended
  • - Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • - Primary Text: 125 characters 
  • - Headline: 40 characters 
  • - Description: 30 characters

Technical Requirements

  • - Video Duration: 1 second to 241 minutes
  • - Maximum File Size: 4GB
  • - Minimum Width: 120 pixels
  • - Minimum Height: 120 pixels
  • - 360 Videos

With some objectives, you can use a 360 video. When people see this type of ad, they can turn their device or drag their finger to move around within the video and explore every angle.

In most cases, video ads on Facebook that are 30 seconds or shorter will loop for approximately 90 seconds. Looping means that your video will replay once it reaches the end.

Shorted ads get more views. Ads that are 15 seconds or less get watched until the end.

Summary

In conclusion, Facebook Video Ads help to show off your products, services, benefits and/or brand in a unique way that tells a story in a different way than in traditional ads. And in this post we have shown you 23 of some prime Facebook Video Ad Examples, listed tips and have given you the exact specifications needed that you can use as inspiration for creating your next video ad.

If you've enjoyed this read and these Facebook Video Ad Examples and would like to see more, then be sure to check out our Facebook Ads Library.

Have any feedback for us on our Facebook Video Ad Examples Post? Let us know in the comments below. And if you would like to get more post like this one and / or get more Facebook Ad inspiration, Join and Become a Member to gain access to our very own Facebook Ads Vault and more!

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