24 Google Ad Examples That Double Your Leads & Sales

Have you been searching for Google Ad Examples? Well, look no further. We have collected some of the TOP Google Ad Examples for Services, Ecommerce, Information: course and summits, and software that we think you really need to see.

Why use Google Ads you ask?

  • - Best channel to find people with the best intent
  • - Maintain full control of your campaigns at all times
  • - Easily see campaign results
  • - Build brand awareness
  • - Earn more conversions

Scroll down if you would like to see some of the Top Ranking Google Ad examples in 4 different business categories from some of your favorite companies. For each of these Google Ad example we have listed what we like about them, what can be done better, and who these ads are targeted towards. These Google Ad examples can be used as inspiration for your own ads. 

What is a Google Ad exactly?

Google Ads is an online advertising platform created by Google which allows advertisers to bid to display small advertisements, product listings, and service offers to web users. Ads can be placed in both google search engine results  and non-search websites like video and mobile apps. Google offers paid advertisements which appear in the search engine results with the use of Google AdWords. This kind of advertising can be a very effective way to drive qualified and relevant traffic to your website precisely when people are searching for the types of products or services that your business offers.

Scroll down if you would like to see some of the Top Google Ad examples in 4 different business categories from some of your favorite companies. For each of these Google Ad Examples we have listed what we like about them, what can be done better, and who these ads are targeted towards. These ads can be used as inspiration for your own ads.

24 Best Google Ad Examples

Below you will find some of the best Google Ad Examples that we have collected to serve as inspiration to you. These Google Ad Examples come from top ranking companies that you are sure to have heard of and may have seen before. We will be giving you an insight into what we think is good about each ad, what we think can be improved and who these ads are targeted towards based on the ad tips also provided below.

Keep Scrolling to see our Google Ad Example collection. Find out what we like about each Google Ad Example and what may need a bit of improving.

Best Google ads for Ecommerce

Below you will find 6 of the top-ranking Google Ad Examples for ecommerce. These include ads from well known apparel brands, athletic brands and a jewelry brand.

1. Fabletics

Fabletics is an affordable, high-quality activewear brand for both men and women created  and co-owned by celebrity Kate Hudson. The is a member based store online store. Items produced by this brand are leggings, tops, tees, sports bras etc. for fitness purposes.

Ad Copy:

Search Keywords: Men's green running shorts

Who is this ad for ?

This ad is targeted towards men who are in the market for new high quality  activewear. This ad also focuses on one entire category that all relate to the search keywords.

What makes this ad good?

  • - Uses stats in their headline and in their text
  • - Strong CTA word is used in the ad copy to tell viewers what you want them to do
  • - Addresses the audience directly by using the would “you”
  • - Focuses on the benefits of the product 
  • - Mirrors users goal in the copy 
  • - Targets what the users want which is to purchase new activewear

What could be improved?

  • - There could have been more emotional triggers as this helps users to build a perception of your brand.
  • - There could have been direct speaking with the audience or used emotional triggers 
  • - This ad could have had more unique display URL or could have used keywords in their display URL

2. Nordstrom Rack

Nordstrom Rack is a retail store where people can purchase different brands at a more affordable price and up to 70% off. Nordstrom Rack is the more affordable or discounted version of their full priced parent company Nordstrom

Ad Copy:

Search Keywords: Blondo Elvina

Who is this ad for ?

This ad is targeted towards people, mainly women, who are looking to purchase affordable apparel, accessories home items and more.

What makes this ad good?

  • - Mirrors the users objectives
  • - Uses the brand name of one of the available items as a keyword
  • - Strong CTA words used - “save”, “join”
  • - Prioritizes best copy first in the the headlines 
  • - List benefits of becoming a member

What could be improved?

  • - There could have been a unique display URL
  • - There could be more focus on the keyword in the ad copy 
  • - This ad could have also used emotional triggers to get more viewers to click their website and purchase their items

3. Adidas

Adidas is a German multinational corporation that designs and manufactures clothing, accessories, sporting goods and shoes for athletes. It is the largest sportswear manufacturer in Europe, and second largest in the world behind its direct competitor, Nike.

Ad Copy:

Search Keywords: Pro Direct soccer us

Who is this ad for ?

This ad is for people who are looking for a specific type of athletic shoe type and brand that this company has optimized their keywords on to show their version of what this person is looking for. 

What makes this ad good?

  • - Clear and strong CTA words used in the ad copy 
  • - Uses keyword in the text  
  • - Ad is about a specific type of products which shows that the company knows what the target wants
  • - Uses numbers in the discount offer listed in the text which gets viewers more interested to click
  • - This ad uses a competitors website name as a keyword
  • - Mirrors the users objectives which is to buy new sports shoes

What could be improved?

  • - The ad copy could have addressed the audience directly in the the text
  • - Their could have used keyword in the display URL
  • - This ad could have also used emotion triggers as they are trying to get users to buy from them instead of the competitor that the users originally searched for

4. Shein

Shein is an international B2C fast fashion company that produces affordable clothing brand that produces the latest trendy fashions and that is accessible to everyone. The company mainly focuses on women but also offers apparel for e and children as well.

Ad Copy:

Search Keywords: Tik Tok outfits

Who is this ad for ?

This ad is targeted towards females specifically that are looking to purchase fashionable and trendy clothing items at an affordable price. Also, people that are interested in big discounts on items.

What makes this ad good?

  • - Focuses on the benefits of using the company is listed in the text such as free returns which customers will appreciate 
  • - Clear and strong CTAs 
  • - Focuses on what the target audience wants which is affordable women's clothing
  • - Mirrors the goal of the user which is to purchase affordable apparel

What could be improved?

  • - This add could have used the keywords in the display URL
  • - There also could have more emotional triggers to make the user wat to buy from you over the competition

5. Madewell

Madewell is a company that produces and sells high-quality apparel and accessories for both men and women. This company sells  clothing, denim jeans, shoes, accessories, and more 

Ad Copy:

Search Keywords: Black jeans

Who is this ad for ?

This ad is targeted towards users who are searching high-quality, affordable apparel or accessories as gifts for family, friends, and/or loved ones. Also for anyone looking for a discount on good-quality apparel.

What makes this ad good?

  • - List benefits of using the brand 
  • - Uses strong CTA’s - “Stock up”
  • - Heading invokes interest by using statistics in the headlines - 30% discount  
  • - Uses emotional triggers such as "treat yourself"
  • - Prioritizes best copy in the headline

What could be improved?

  • - Could have used the same stats in the ad copy as the headline 
  • - There could have been keywords used in the display URL

6. Pandora

Pandora is a brand that designs and manufactures high-quality, hand-finished contemporary jewelry at affordable prices.

Ad Copy:

Search Keywords: Butterfly Jewelry

Who is this ad for ?

This ad is for people, mainly women, who may be interested in buying high-quality affordable jewelry for themselves or as a gift for someone. 

What makes this ad good?

  • - This company knows exactly want the target wants which is discounted high-quality jewelry 
  • - Focuses on the benefits of this ad
  • - Uses a keyword rich URL
  • - Has a strong CTA word in the ad copy which lets users know what to do

What could be improved?

  • - This ad could have used emotional triggers to get users more interested in buying 
  • - This add could have also addressed the audience and used a more conversational tone

Best Google ads for Software

Below you will find 6 of the top-ranking Google Ad Examples for software. These include ads from well known email automation software's, course and coaching software, a social media management platform, and more .

7. Moz

Moz is a software with tools that make link building, content marketing, SEO, and inbound marketing easily. This software helps you to better understand your audiences.

Ad Copy:

Search Keywords: Local Business Listing

Who is this ad for ?

This ad is for businesses owners that would like the get information on and check on their local business listings.

What makes this ad good?

  • - Keywords are used in the headline 
  • - Prioritizes the best copy in the headline and the in the copy
  • - Knows what the target wants and highlights it in the copy
  • - Focuses on the benefits of the software

What could be improved?

  • - This ad could have used emotional triggers in their copy 
  • - The ad could use keyword in the display URL
  • - Address the audience in a direct and conversational tone

8. Unbounce

Unbounce is a software that helps to create and customize landing pages that will increase conversions and drive your business.  Be able to convert more visitors into leads, sales, and customers from your landing page by using this software.

Ad Copy:

Search Keywords: Lead pages

Who is this ad for ?

This ad is targeted towards businesses and business people alike that would like to build high converting landing pages and turn them into leads, sales, & customers.

What makes this ad good?

  • - Uses a competitor's name as a keyword which can be good is a good strategy as their audience is also user audience 
  • - Focuses on the benefits of the software
  • - Knows exactly what the target wants and are searching for 

What could be improved?

  • - The ad could have uses keywords in the display URL
  • - Address your audience in a conversation tone in the ad copy 
  • - Emotional triggers could have also been used to make users more interested in the copy

9. Teachable

Teachable is an all-in-one platform where people can create and sell online courses and coaching. The platform handles everything from web hosting to payment processing as well to give users more time to focus on creating a better online business.

Ad Copy:

Search Keywords: Online Coding Class

Who is this ad for ?

This ad is for people who would like to start an online courses or coaching business. Also for people interested in taking courses and learning new skills in design, coding, photo editing and more at a discount.

What makes this ad good?

  • - Prioritizes the best copy and has keywords are in the headline 
  • - Uses stats in the ad copy 
  • - Focuses on the benefits of the courses and the software
  • - Uses strong CTA words - “expand”, “save”, “become”

What could be improved?

  • - This ad could have used keywords in the display URL
  • - The ad copy could have also addressed the audience in a conversation tone

10. Sprout Social

Sprout Social is a company that helps businesses scale customer growth. This software helps to form real connections with your audience. You can also manage your social media with this all-one-one social media management platform.

Ad Copy:

Search Keywords: Facebook posts not posting

Who is this ad for ?

This ad is for users who are searching for ways to manage their social media content more effectively. Also for users who may be experiencing issues with their social media content and would like to get information on a solution to those issues.

What makes this ad good?

  • - Uses keywords in the headline which attracts more attention to the ad copy
  • - Focuses on benefits of the software 
  • - Mirrors the users objective which is to better manage their social media content
  • - Knows exactly what the target wants which is to find a solution to better their social media content management

What could be improved?

  • - This ad could have used keywords in the display URL
  • - The ad copy could have also addressed the audience in a conversation tone
  • - There could been strong, creative CTA’s

11. Convertkit

Convertkit is an email service provider that helps with email marketing, automation and more. You can also create custom landing pages to help draw in more email subscribers.

Ad Copy:

Search Keywords: Free Email Marketing

Who is this ad for ?

This ad is targeted towards business owners and business people alike who would like to send relevant information from their company to the right people at the right time.

What makes this ad good?

  • - Uses keywords in the headline which attract more attention to the ad copy
  • - Focus on benefits of the software 
  • - Mirrors the users objective which is to better their email marketing

What could be improved?

  • - This ad could have used keywords in the display URL
  • - The ad copy could have also addressed the audience in a conversation tone
  • - There could been strong, creative CTA’s 
  • - The ad could have also used  numbers or stats in the headline for eg showing how many people use the software or a increased percentage of a past user

12. MailChimp

Mailchimp is an all-in-one marketing platform for small businesses. This platform helps to grow your business, manage and talk to your clients, design campaigns, build websites and more.

Ad Copy:

Search Keywords: Website Design

Who is this ad for ?

This ad is for small business owners or people who would like to create a small business and would like to learn and be able to create a website easily.

What makes this ad good?

  • - Keywords are used in the headline 
  • - Knows what the target audience wants 
  • - Prioritizes the best copy 
  • - Addresses the audience in a conversation tone 
  • - Focuses on the benefits of the software

What could be improved?

  • - This ad could have used keywords in the display URL
  • - Put more focus on the benefits and add in more information and more benefits 
  • - Emotional triggers could have also been used to make users more interested in the copy
  • - The add could also have strong CTA’s in the ad copy

Best Google ads for Courses & Info products

Below you will find 5 of the top-ranking Google Ad Examples for courses. These include ads from well known weight loss courses, skill building courses, life coaching courses and more.

13. Brain Station

Brain Station is a digital skills course and enterprise training. They are a global leader in product, data, development, design, and marketing training offering courses online and offline.

Ad Copy:

Search Keywords: SQL certification

Who is this ad for ?

This ad is for people who would like to learn and develop new skills in various different programs.

What makes this ad good?

  • - Keywords are used in the ad copy
  • - Knows what the target audience wants 
  • - Uses strong CTA’s in the ad copy 
  • - Focuses on the benefits and lists multiple purses provided by the company

What could be improved?

  • - This ad could have used keywords in the display URL
  • - The ad copy could have also addressed the audience in a conversation tone
  • - Emotional triggers could have also been used to make users more interested in the copy

14. Ladyboss

Lady Boss is a company that helps women lose weight and motivates them to start loving themselves again. This company was founded and is led by Kaelin Poulin. Kaelin Poulin is a best-selling author and fitness professional.

Ad Copy:

Search Keywords: Best diet pills for women

Who is this ad for ?

This ad is for women who are interested in losing weight and are searching for diet pills or other weight loss supplements to help them with their weight loss journey.

What makes this ad good?

  • - Uses keyword in the headlines and the ad copy
  • - Uses emotional trigger words which gets users more interested
  • - Uses a unique and keyword rich display URL
  • - Knows what your target wants and writes about it in the ad copy

What could be improved?

  • - The ad could have also used  numbers or stats in the headline for eg showing how many people use the program or a percentage of results
  • - The ad copy could have also addressed the audience in a conversation tone
  • - There could been strong, creative CTA’s 

15. Grant Cardone

Grant Cardone is founder and CEO of Cardone Enterprises. He is a professional sales trainer that provides training on how to grow sales by customizing the sales process more effectively.

Ad Copy:

Search Keywords: How to become a billionaire

Who is this ad for ?

This ad is for people who would like to get training on sales growth by a professional sales trainer.

What makes this ad good?

  • - Uses numbers in the headline and the ad copy
  • - Knows what the audience wants 
  • - Mirrors the users objectives 
  • - Focus on the benefits

What could be improved?

  • - This ad could have used keywords in the display URL
  • - The ad copy could have also addressed the audience in a conversation tone
  • - There could been strong, creative CTA’s 

16. Tony Robbins

Tony Robbins is an entrepreneur, a #1 best selling author and a life and business strategist.

Ad Copy:

Search Keywords: What am I passionate about

Who is this ad for ?

This ad is for people who would like to receive coaching from a well known business strategist who can help them with their own businesses. Also for people interested in taking courses from a professional life coach.

What makes this ad good?

  • - Uses a unique display URL
  • - There are stats in the headline and the ad copy
  • - They copy uses emotional trigger words 
  • - Focuses on the benefits 
  • -Uses conversational tone

What could be improved?

  • - This ad could have used keywords in the display URL

17. Online School Scout

Online School Scout is a nonprofit, online university system. This accessible, world-class education system offers 180 online programs to choose from in bachelors, masters, associates and doctoral levels.

Ad Copy:

Search Keywords: Online Degree Program

Who is this ad for ?

This ad is for anyone who is interested in earning their degree online in either bachelors, masters, associates degree levels.

What makes this ad good?

  • - Mirrors the users objectives which is to take online course to earn their degree
  • - Uses keyword in the display URL which makes it more unique
  • - Prioritizes the best copy first 
  • - Focuses on the benefits
  • - Uses strong CTA’s

What could be improved?

  • - Emotional triggers could have also been used to make users more interested in the copy
  • - The ad copy could have also addressed the audience in a conversation tone

Best Google ads for Services & Coaching

Below you will find 7 of the top-ranking Google Ad Examples for services. These include ads from well known marketing services, real estate, services, medical services and more.

18. Single Grain

Single Grain is a full service online marketing agency  that helps companies to grow their revenues online and to grow their businesses. Their services include expertise in paid media, SEO, content marketing, and paid social.

Ad Copy:

Search Keywords:  Lead Generation Companies

Who is this ad for ?

This ad is for businesses who would like to start attracting the right customers for their businesses with being able to send out the right messages.

What makes this ad good?

  • - Uses a unique display URL
  • - Mirrors the users objectives 
  • - Prioritizes the best copy
  • - Focuses on the benefits 
  • - Knows what the target wants

What could be improved?

  • - There could been strong, creative CTA’s 
  • - The ad copy could have also addressed the audience in a conversation tone

19. Mint CRO

Mint CRO is a company that provides solutions to businesses on conversion rate optimization and how to grow their businesses.

Ad Copy:

Search Keywords: CXL

Who is this ad for ?

This ad is for people who would like to grow their businesses faster and to better their marketing approach. Also for users who would like to take a masterclass from a well known company to learn some of their proven marketing methods in which they can then implement into their own businesses.

What makes this ad good?

  • - This company uses the name of one of their competitors as a keyword. This strategy works as they are both targeting the same type of audience with their services. 
  • - Focuses on benefits of the service 
  • - Uses a unique display URL 
  • - Knows exactly what the target wants which is to find solutions to better their businesses

What could be improved?

  • - The ad copy could have also addressed the audience in a conversation tone
  • - There could been strong, creative CTA’s to tell users what you want them to do

20. Sam Ovens

Sam Ovens is an entrepreneur and the founder of Consulting.com. He also provides courses on how to start your own profitable consulting business using proven methods.

Ad Copy:

Search Keywords: High Ticket Closer

Who is this ad for ?

 This ad is for people who would like to learn how to get new clients. And also for people who want to take a course and  learn how to become a high-ticket closer.

What makes this ad good?

  • - Uses keyword in the headlines 
  • - Knows what the audience wants 
  • - Focuses on the benefits 
  • - Prioritizes best copy 
  • - Mirrors the users objectives

What could be improved?

  • - This ad could have used keywords in the display URL
  • - The ad copy could have also addressed the audience in a conversation tone

21. Mount Sinai

 Mount Sinai is one of the oldest and largest teaching hospitals in the United States. They have an integrated healthcare system providing exceptional patient care to both local and global patients.

Ad Copy:

Search Keywords:  Tribeca Pediatrics Brooklyn

Who is this ad for ?

This ad is for people living in a specific area that are searching for a convenient and supporting healthcare service for pediatric care.

What makes this ad good?

  • - Keyword based on location as well as a provided service 
  • - Focuses on the benefits of the service 
  • - Knows what the target wants and are searching for answers for
  • - Prioritizes the best copy 
  • - Mirrors users goal in the copy

What could be improved?

  • - This ad could have used keywords in the display URL
  • - The ad copy could have also addressed the audience in a conversation tone
  • - There could been strong, creative CTA’s 

22. Home Light

Home Light is a real estate referral company. They help you to find real estate agents near your, offers from buyers and/or to learn more about the process.

Ad Copy:

Search Keywords: Get an appraisal on my home

Who is this ad for ?

This ad is for people that are interested in getting an appraisal on their home. Also for people who would like more information on the market value and current marketing  trends.

What makes this ad good?

  • - This ad has a unique, keyword rich display URL
  • - Prioritizes the best copy first in the headline and the ad copy 
  • - Know what the target audience wants and are searching for 
  • - Mirrors the objective of the users by telling them how fast they will get their information and telling about more information they may be interested in

What could be improved?

  • - The ad copy could have also addressed the audience in a conversation tone
  • - There could been strong, creative CTA’s 
  • - Emotional triggers could have also been used to make users more interested in the copy

23. Booking.com

Booking.com was founded in 1996 and  is one of the world’s leading digital travel companies. This online travel agency helps you to find plane tickets, accommodations, rental cars, activities, and more.

Ad Copy:

Search Keywords: Monthly Stay Hotels

Who is this ad for ?

This ad is for people who are searching for long term accommodations for their travels. 

What makes this ad good?

  • - Prioritizes the best copy in the headline 
  • - Mirrors the users objectives in the ad copy which is to find accommodations
  • - Focuses on the benefits of the service which is that it provides a wide range of options to choose from 
  • - Knows what the target wants

What could be improved?

  • The ad copy could have also addressed the audience in a conversation tone
  • There could been strong, creative CTA’s 
  • This ad could have used keywords in the display URL

24. Kayak.com

Kayak.com is a travel search engine. It helps you to find plane tickets, accommodations, and rental cars for your travels. This company is all about giving you the information that you need to make the best travel decisions that are right for you.

Ad Copy:

Search Keywords: 300$ a month hotel

Who is this ad for ?

 This ad is targeted towards people who are searching for travel accommodations.

What makes this ad good?

  • - Knows what the target wants
  • - Mirrors the users objectives in the ad copy
  • - Prioritizes the best copy in the headline 
  • - Focuses on the benefits of the service

What could be improved?

  • - The ad copy could have also addressed the audience in a conversation tone
  • - There could been strong, creative CTA’s 
  • - This ad could have used keywords in the display URL

10 Google Ad Copywriting Tips

Below we have collected 10 Google Ad Tips that you absolutely need to consider when creating your ad. We have also pointed these out in our Google Ad Examples. These tips will help you create quality ads that will grab attention and stand out from the rest.

  • 1) Mirror users objectives Reflect on your users goal in your copy. Using the goal of your audience in your copy will help them to visualize their problems being solved with the solution provided by your company. Phrase your ad copy in such a way that it appeal directly to their wants and desires.
  • 2)Use numbers and/or statistics in your headlines - Using numbers and statistics not only helps to grab the users attention, but also to make your ad more effective and to stand out from the competitors. This also helps users with their decision making process in whether to use your company or not.
  • 3) Use emotional triggers - This technique provokes emotional responses and grabs the users attention. It is one of the most effective techniques when copywriting. The responses that you are get from you copy will depend on what your offering and the effects you want it to have on your users.
  • 4) Unique, keyword-rich display URLs - Display URLs can show something interesting and relevant to your ad. These URLs should always contain your top keywords.
  • 5) Prioritize your best copy - when writing your ads it is best to put the best copy into the first two lines of your headline and the first description line. By doing this your message can be seen regardless of the device it is being viewed on.
  • 6) Focus on benefits - always keep in mind that users only care about how you will make their lives better. Why your company is the best is not as relevant to them as if you can provide a solution to their problem.
  • 7) Know what your target wants - Users are only searching because they need a something and not because they are curious about what your company does. Show that you know what they are searching for and have the solution to their problem.
  • 8) Address your audience - Writing in a conversational tone makes users feel as if you are speaking to them directly. This also helps to create better customer relationships.
  • 9) Use strong, creative CTA’s - Use strong CTA’s that touches base with your audience. Highlight their action with a strong verb such as “save”, “join”, and “get".
  • 10) Split test your ads frequently - Regular testing helps to make effective improvements in your ads based on real data rather than guesswork. Testing lets you know what is working in your ads and what is not. 

Google Ad Specifications

In addition to seeing our Google Ad Examples to know how your ads could turn out, you also need to know to some more Google Ad details. When creating your Google Ad you will need to know the exact specifications for the design, text and technical aspects. We have collected and listed these specification for you below.

Text Length Limits

Field             Max length

  • - Headline 1: 30 characters
  • - Headline 2: 30 characters
  • - Headline 3: 30 characters
  • - Description 1: 90 characters
  • - Description 2: 90 characters
  • - Path (2): 15 characters each

Summary

In conclusion, Google Ads is an online advertising platform created by Google which allows advertisers to bid to display small advertisements, product listings, and service offers to web users. In this post we have shown you 24 of some prime Google Ads Examples that we think will give you the inspiration that you need. We have also listed tips and have given you the exact specification that you can use as inspiration for creating your next Google Ad.

If you've enjoyed this read and these Google Ad Examples and would like to see other ad examples, such as Facebook Ads Examples, then be sure to check out our Ads Library.

Have any feedback for us on our Google Ad Examples Post? Let us know in the comments below. And if you would like to get more post like this one and / or get more Ad inspiration, Join and Become a Member to gain access to our very own Ads Vault and more!

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