20 Instagram Video Ad Examples That Double Your Leads & Sales

Are Instagram Video ad examples what you’ve been looking for? Well, look no further. We have collected some of the TOP Instagram Video Ads examples for Services, Ecommerce, Information: course and summits, and software that we think you really need to see. Be able to showcase your product, service or brand with an engaging video ad on your Instagram Feed.

Why use Instagram Video ads you ask?

  • - Showcase products, services, business and brands to an already engaged audience
  • - Grab attention quickly
  • - Deliver a single message to your target audience

Scroll down if you would like to see some of the Top Ranking Instagram Video Ad examples in 4 different business categories from some of your favorite companies. For each of these Instagram Video Ad example we have listed what we like about them, what can be done better, and who these ads are targeted towards. These ads can be used as inspiration for your own ads. 

What is a Instagram Video Ad exactly?

An Instagram Video ad is an ad showcasing your products, services, business and/or brands in a 60 seconds or shorter video on your Instagram feed. Video ads are a quick and easily digestible way to promote your brand that doesn’t necessarily need high-end equipment or extra staff to be able to create successful content. Some successful ads have been created by using something that we all have on hand, a smartphone. This makes the ads more authentic and approachable to your viewers. However, if you're a more luxury or a B2B company it is more on brand to create more edited and fine-tuned videos. 

Scroll down if you would like to see some of the Top Instagram Video Ad examples in 4 different business categories from some of your favorite companies. For each of these Instagram Video Ad Examples we have listed what we like about them, what can be done better, and who these ads are targeted towards. These ads can be used as inspiration for your own ads.

Best Instagram Video Ad Examples

Below you will find some of the best Instagram Video Ad Examples that we have collected to serve as inspiration to you. These Instagram Video Ad Examples come from top ranking companies that you are sure to have heard of and may have seen before. We will be giving you an insight into what we think is good about each ad, what we think can be improved and who these ads are targeted towards.

Keep Scrolling to see our Instagram Video Ad Example collection. Find out what we like about each Instagram Video Ad Example and what may need a bit of improving.

Best Video ads for Ecommerce

1. MeUndies

MeUndies is a brand that produces comfortability and softness focused loungewear and underwear for both men and women. They also provide a monthly membership program where users can build their own collection from the available products, save 30% on their orders, and unlock early access to new items

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for both males and females who may be in the market for some new underwear that come in fun colors and patterns.

What makes this ad good?

  • - Bright and vibrant eye catching colors grabs viewers’ attention 
  • - Creative design and interesting animations that makes viewers stop and view the ad 
  • - Highlights and showcases multiple items made by the company
  • - Brand visible in the first few seconds of the video
  • - The solid background colors compliment the colors of the items being shown in the ad and fits the brand

What could be improved?

  • - There should be additional action words in the text to tell viewers what should be their next move. 
  • - There could have been a product description in the video
  • - Benefits of the product or of using this company could have been listed

2. Ring Concierge

Ring Concierge is a high-end luxury jewelry company that creates custom rings such as engagement rings and also other fine jewelry.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad targets mainly women who may be jewelry lovers. And also for anyone in the market for new jewelry or a nice gift for someone special.

What makes this ad good?

  • - Highlights the products 
  • - The use of the hand model puts the products into context
  • - Simple yet creative an eye catching design 
  • - Brand name is listed throughout the video 
  • - Fast moving pace

What could be improved?

  • - Benefits of the products could have been listed in the video to tell viewers why they should purchase your products
  • - A small product description could have been added to tell viewers what the items are made of

3. Dorsal

Dorsal in a brand that creates and sells a unique kind of jewelry with meaning and purpose. Their main items are bracelets. Every purchase made from this brand goes towards efforts to save the planet.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is targeted towards ocean lovers and anyone who would be interested in giving back to the planet by buying bracelets with meaning and purpose.

What makes this ad good?

  • - Simple design with eye catching colors
  • - Brand is visible throughout the ad which helps viewers to remember
  • - Lists benefits to purchasing from this brand 
  • - Showcases and highlights multiple products made by the brand

What could be improved?

  • - Brand name and logo could have been designed in a different way or made in bold so that it stands out more to viewers 
  • - Brighter and more eye catching colors could have been used for the background to capture viewers attention as they are scrolling

4. Lume Cube

Lume Cube is a brand that produces portable lighting solutions in the form of a small, durable, lightweight cube. This item is suitable and pairable with multiple devices such as smartphones and photo or video cameras. The cube can be controlled by the Lume Cube mobile app.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for photographers and filmmakers alike who may be in the market for an easy to use, lightweight, and durable lighting  solution that helps with shooting. This lighting cube can be attached to the camera, easy to carry and eliminates the need of those regular and often big and heavy film lights.

What makes this ad good?

  • - Showcases the product and gives a demonstration 
  • - Highlights the products features and details 
  • - Shows outcome of using the product 
  • - Fast movement in the video with an interesting design 
  • - Gives exact specification of the item 
  • - Grabs attention and viewers will know exactly what they are getting from this ad

What could be improved?

  • - There could have been more action words used throughout the video to encourage the viewers to purchase the product, or visit the website , etc.

5. ABC Carpet

ABC Carpet is a retail company that produces modern furniture and décor. 

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for homeowners who may be in the market for new furniture and home décor to add a change to their homes.

What makes this ad good?

  • - Showcases multiple products that are available from this company 
  • - Uses bright colors and simple yet impactful design
  • - Brand is visible throughout the video ad which helps with creating awareness 
  • - Offer is clear and viewers will know what this ad is about when they see it

What could be improved?

  • - Product descriptions could have been added so that viewers get a better impression of what they are viewing in the video
  • - There should be more CTA’s to tell viewers what you want them to do after seeing your ad
  • - More action words could have been used as well to encourage viewers to continue looking at your ad
  • - A more interested design or animation can help to grab attention of viewers while they are scrolling

6. Birdie

Birdie is a personal safety alarm that can easily be carried and attached to your bag, or belt. This alarm device was created to help scare off an attacker and alert others around by activating the loud 130 db siren and flashing strobe light.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is targeted towards people who are looking for an item that they can carry with them at all times that will help them feel safer when they are doing activities such as hiking, running, jogging, or walking alone throughout the day in different areas. This item is mainly for women as a device to help assist them if they are ever attacked when alone, alert others and potentially scare off attackers. 

What makes this ad good?

  • - Highlights the product and its simple design 
  • - Shows the multiple colors it comes in and also how it can be carried 
  • - Customer testimonies of using the product helps to get viewers interested in the product
  • - Brand is visible in the beginning of the ad to give a impression on the viewers and helps viewers to remember you  

What could be improved?

  • - A product description could have been added in to the video so that viewers know what the product really is 
  • - Benefits of the product also could have been listed

Best Video ads for Software

7. WordStream

Wordstream is a digital advertising software that helps grow business by providing them with step-by-step guidance on how to get more customers, revenue and leads through better marketing. 

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for businesses and marketers alike that would like the get information on how to improve their Facebook to increase costumes, leads and thus get more sales

What makes this ad good?

  • - Bright eye catching colors with a solid background that makes the dark colored text stand out.
  • - Interesting design and animations that grab attention 
  • - Fast movement and gets right to the point of the ad and shows what is being offered
  • - Caption invokes interest in the ad and the offer
  • - Clear CTA in the video which lets viewers know what to do next

What could be improved?

  • - The company name is written a bit too small for viewers to notice and remember after viewing 
  • - Benefits could have been listed in the ad to ad more interest and value to what is being offered

8. Instapage

Instapage is a software that provides you with the necessary tools to easily build conversion optimized landing pages for your promotional and digital marketing needs.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This is for business and marketers alike that would like to easily create new and well designed  landing pages for their marketing campaigns and promotions that will optimize conversions

What makes this ad good?

  • - Shows examples and outcomes of using this software
  • - Gives a demonstration of how the software is used 
  • - Uses vibrant colors and has an interesting design with the animations moving in and out, up and down, and left and right. 
  • - shows multiple design templates that can be used to show viewers that there are many possibilities when using this software .

What could be improved?

  • - The video is a bit too busy which can lead to viewers not being able to follow and understand what the ad is about. 
  •  - There could have been text giving a description of what the website is and how to use it
  • - Name of the company/software should be present at the beginning of the video

9. Quizlet

Quizlet is a software that provides learning tools and flashcards to help students with studying for free. This website was created by Andrew Sutherland in 2005.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This is for students that would like to get free extra help and study materials such as learning tools and flash cards.

What makes this ad good?

  • - Highlights one of the features in the software that helps to stay focus and not be distracted
  • - Simple yet creative design and animations 
  • - Vibrant colors and a solid background that help the animations to stand out 
  • - Website name and CTA button are shown

What could be improved?

  • - There could have been more text giving information about the feature and how it works 
  • - Benefits of this website and its features could have been listed

10. Elementor

Elementor is a web design platform that allows you to build websites and web pages using a drag and drop interface.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This is for business owners, marketers and website makers alike that would like to design or redesign their websites using the latest software and efficient tools.

What makes this ad good?

  • - Bright colors and solid backgrounds that help make the images and text more noticeable 
  • - Creative design and good use of animations
  • - Software name is shown at the beginning and end of the ad 
  • - Showcases features of the website and what can be done with it 
  • - Gives information about a highlighted feature and the outcome of using it.

What could be improved?

  • - There could have been a demonstration in the video of how the highlighted feature works.
  • - There could have been information about the software, what it does and why it works to help viewers to understand how and want to use it

11. ActiveCampaign

ActiveCampaign is a customer experience automation platform that helps businesses to reach their audiences by helping them to make meaningful connections and engage with customers.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for business owners that would like to optimize their websites by creating new and improved, easy to build landing pages that they can get up and running fast. Also for those to create better relationships with their customer, build their email list, and send emails all from one platform.

What makes this ad good?

  • - Company name is shown throughout the duration of the video
  • - Solid background color highlights the animated images
  • - Shows multiple outcomes of using this software ‘

What could be improved?

  • - Benefits of using this software could have been listed in the video and not only in the caption (not shown here),
  • - The offer of the free trial could have also been shown in the video itself and not just the caption. If viewers are watching the video only without reading the caption below they will not understand what the ad is really about

12. Canva

Canva is a graphic design platform that allows you to create posters, documents, presentations and many other visual content. The software includes multiple ready to use tools and  templates. It is free to use and also offers paid subscriptions that include additional features and functionality.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for anyone looking for a good graphic design platform to easily and efficiently create design for business cards, Instagram Stories, Wedding Invitations, Flyers and more.

What makes this ad good?

  • - Highlights a product feature and shows its byproduct 
  • - Vibrant colors and creative animation in the design 
  • - App name can be seen multiple times in the video
  • - Offer is shown which will get viewers interested

What could be improved?

  • - Information on what the website is could have also been written in the video
  • - There could have also been a demonstration in the video to show viewers how to use the website.

Best Video ads for Courses & Info products

13. Brendon Burchard

Brendon Burchard is a personal development trainer, New York Times best-selling author and one of the world's leading high performance coaches. He is also a motivational speaker with over 10 million followers across his brand. 

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for aspiring entrepreneurs who would like to pursue their dreams and start their own side businesses.

What makes this ad good?

  • - The video gives a good explanation of the challenge
  • - Shows examples of what needs to be done 
  • - Brand name can be seen through the ad 
  • - Caption Invokes curiosity and interest in the ad what it is about

What could be improved?

  • - There needs subtitles so that viewers who have their sound off 
  • - The image at the end of the video can also be at the beginning to draw my attention

14. Stu McLaren

Stu McLaren is the former  co-founder of WordPress, the world's most popular membership platform. He helps experts transform what they know and love into recurring revenue.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people who are new to memberships and would like a guide to teach the steps that will help them to grow their businesses.

What makes this ad good?

  • - Simple yet interest design and animations 
  • - Clear CTA at the top of the ad 
  • - Showcases the product 
  • - The caption is well written and will make viewers interested in the ad and the product

What could be improved?

  • - Brand name should be present on your ad so that viewers will be able to remember your
  • - There could have been more information on in the ad such as having a benefit or step listed

15. Frank Kern

Frank Kern is a digital marketing guru and entrepreneur. He is also the creator of Behavioral Dynamic Response which is an automated marketing technique that helps business owners to increase sales by personalizing their marketing based on their target audience.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people that would like to get more done in their businesses. This class is also about how to get over some challenges and keep moving forward.

What makes this ad good?

  • - The ad has subtitles which are good for viewers who are watching with their sounds off to still be able to follow your ad and not skip it 
  • - The video tells a story of one of the classes given on this topic
  • - Encourages viewers to engage

What could be improved?

  • - Brand name should be present on the ad 
  • - There could be CTA button in the video as well  to give more encouragement

16. Marie Forleo

Marie Forleo is life coach, an entrepreneur and New York Times bestselling author for books on advice. She hosts an award winning online show. MarieTV, were she talks about and gives training on practical ways to become the person you most want to be

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people who may have a dream business in mind and would like help / information on how to make that dream a reality.

What makes this ad good?

  • - Interesting caption that encourages viewers to watch the ad
  • - Simple design with a clear message 
  • - Course and its value is listed 
  • - Video is short and the text is clear

What could be improved?

  • - There should be a CTA button added so that people know what you want them to do 
  • - Brand name should be shown in the video

17. CXL

CXL is a company that provides marketing training programs to people who would like to grow their business, manage online revenue optimization and experimentation services.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for anyone who is interested in learning new marketing and business skills. Or anyone who would like to improve on their current skill in any if the offered areas.

What makes this ad good?

  • - The video has subtitles which are necessary for sound off viewers. 
  • - Showcases the multiple different courses that are offered 
  • - Highlights some of the courses and what results can come from each course 
  • - Viewers will know exactly what the ad is about

What could be improved?

  • - The subtitles could have been written in a bigger font or have been bolded so that they stand out more and can be easily read

Best Video ads for Services & Coaching

18. Connect 365

Connect 365 is a client attraction and sales automation tool that helps businesses build more personal relationships and turn leads into clients.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for people and businesses who would like to learn how to grow their businesses using LinkedIn. And for those who will like to learn a four-step lead generating system to get more clientele.

What makes this ad good?

  • - The caption gives information of what the ad is about and what kind of results will be achieved. 
  • - The video used in the ad invokes interest 
  • - The text in the ad makes viewers curious about the ad and service

What could be improved?

  • - There is no audio to this video. Upbeat music and text are usually added to draw in more attention to the ad. 
  • - The video is not very relevant to the service being offered 

19. Tripadvisor

Tripadvisor is an online travel company that helps people to plan trips, activities, car and hotel rentals, and more. This online service is one of the world’s largest travelling assistance platforms.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

This ad is for anyone who may be interested in winning sweepstakes. Also for people who may be interested in a free trip worth 9000$ by voting on their favorite road trip destinations. .

What makes this ad good?

  • - The caption invokes interest, engagement and will get viewers excited to watch the video
  • - The video has upbeat music
  • - Original content and overall nice design 
  • - Company name is shown in the beginning of the ad

What could be improved?

  • - The text in the beginning of the ad fades out a bit to quickly not giving enough time for viewers to read it 
  • - The video could have had text giving more information on the sweepstakes and/ or the company 

20. Airbnb

Airbnb is the world's largest community driven hospitality company that offers house rental service. This company was created by two designers who had extra space available that could be offered to travelers looking for a place to stay in the area. This marketplace connects people who have available homes and space to rent with people who are looking for accommodations in that same area.

Ad Image & Copy:

Ad Video:

Who is this ad for ?

 This ad is targeted towards anyone and everyone who may not have been able to travel, take vacations or see their families but would still like to do new fun activities at home from an online experience. For example, learn how to make fresh pasta from scratch.

What makes this ad good?

  • - Original content, good animation and overall nice design 
  • - Text is clear and can be read by all viewers 
  • - Video is short but informative 
  • - Viewers will know exactly what this add is about when they see it 

What could be improved?

  • - Their could have been subtitles when the persons in the video were talking so that viewers with their sound off could still follow along 
  • - Other Offered experiences could have also been listed in the video 
  • - Brand name should be seen with the first few seconds

9 Instagram Video Ad tips

Below we have collected 9 Instagram Video Ad Tips that you absolutely need to consider when creating your ad. We have also pointed these out in our Instagram Video Ad Examples. These tips will help you create quality ads that will grab attention and stand out from the rest.

  • 1) Goal oriented - Why are you creating and publishing these ads? Is it to sell a product, for brand awareness, or to gather video views to retarget these viewers later on? This an essential step in order to create great videos and to track your results from these ads.
  • 2) Be original -  Show them something cool and interesting to grab their attention. Get creative and be sure to use original content. Give them something that they will benefit from or that will put a smile on their face. This will help your brand's reputation and also your sales.
  • 3) Make the first seconds count - The first few seconds of your videos are your first impressions on your viewers. If people don't like the beginning of your video, they won't see the rest and will continue scrolling. Start to get your message across ASAP. Make sure your brand, product, logo or service is visible within the first 3 seconds of your ad and at the end so that viewers will know and remember you.
  • 4) Make loopable videos - Make your video ads with loop ability in mind. Add in music at the intro and outro for fade-out videos. The longer the viewers spend looking at your ad, the more likely your ad and brand are to make an impression on them.
  • 5) Add a clear CTA - You must have clear CTA’s so that viewers will know what the next steps to take are after viewing your ads. Do not lose out on opportunities for conversion by having your viewers confused and/or not know what to do.
  • 6) Use captions and subtitles - Captions are a must to interest and connect with your audience to view your and engage with your ad. Also, videos should communicate a message even without audio. Most viewers do not have their sound on while scrolling but you still want them to look at your ad and not scroll past it. Subtitles help to still get your message across whether sound on or off.
  • 7) Test until you find what works -  To know what converts you must test multiple videos. Make small changes to new video and track the results so you can draw a solid conclusion from you data afterwards.
  • 8) Think mobile first -  Instagram is mainly viewed on mobile phones. To know how your ad will look  once published you must view it on a mobile device and not a desktop. Think mobile first and design your ad to be seen on mobile devices.
  • 9) Keep it short and simple - Instagram was built for short videos. People zone out fairly quickly, and if they think the ad is too long they will scroll past it. Shorter video ads have higher completion rates. 

Instagram Video Ad Specifications

In addition to seeing our Instagram Video Ad Examples to know how your ads could look, you also need to know to some more Instagram Video Ad details. When creating your Instagram Video Ad you will need to know the exact specifications for the design, text and technical aspects. We have collected and listed these specification for you below.

Design Recommendations

  • - File Type: MP4, MOV or GIF 
  • - Ratio: 4:5 
  • - Resolution: At least 1080 x 1080 pixels 
  • - Video Captions: Optional, but recommended
  • - Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Text Recommendations

  • - Primary Text: 125 characters 
  • - Maximum Number of Hashtags: 30

Technical Requirements

  • - Video Duration: 1 second to 2 minutes
  • - Maximum File Size: 30MB
  • - Minimum Width: 500 pixels
  • - Aspect Ratio Tolerance: 1%

Summary

In conclusion, Instagram Video ad is an ad showcasing your products, services, business and/or brands in a 60 seconds or shorter video on your Instagram feed. In this post we have shown you 20 of some prime Instagram Video Ads Examples that we think will give you the inspiration that you need. We have also listed tips and have given you the exact specification that you can use as inspiration for creating your next Instagram Video Ad.

If you've enjoyed this read and these Instagram Video Ad Examples and would like to see other ad examples, such as Facebook Ads Examples, then be sure to check out our Ads Library.

Have any feedback for us on our Instagram Video Ad Examples Post? Let us know in the comments below. And if you would like to get more post like this one and / or get more Ad inspiration, Join and Become a Member to gain access to our very own Ads Vault and more!

This post has been brought to you by EmailDrips - "Unlock all the marketing inspiration you will ever need".