If you want to create a good free trial email sequence, here are a few tips to make it really awesome:
1 - Figure out which steps lead to experiencing the full value of your product (the "AHA" moment)
2 - Create an email sequence to match those steps (for example: Install script on your website, Create your first pop up, launch it)
3 - Show your free trial users whats possible. What does the end result look like? More money? Save time?
4 - Teach your subscribers how to use your tool to the fullest. Use case studies, blogs, video's, whatever you can
5 - Include an offer. Dont just say 'upgrade here' or 'insert your payment details here'. Really offer them something awesome (include a bonus for extra urgency).
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